# Top Websites in New Zealand
The top 100 most visited websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
October 2025
| Rank | Website | Category | Search traffic | ||
|---|---|---|---|---|---|
| 1 | wikipedia.org | Reference |
10.6M
-226.6K
|
-226.6K | |
| 2 | ↑1 | facebook.com | Online Communities |
4M
-75.4K
|
-75.4K |
| 3 | ↓1 | youtube.com | Entertainment |
3.5M
-782.3K
|
-782.3K |
| 4 | trademe.co.nz | Shopping |
3.2M
-204K
|
-204K | |
| 5 | stuff.co.nz | News |
2.2M
-73.1K
|
-73.1K | |
| 6 | ↑4 | nytimes.com | News |
2.1M
+93K
|
+93K |
| 7 | ↓1 | reddit.com | Online Communities |
2M
-76.6K
|
-76.6K |
| 8 | ↓1 | nzherald.co.nz | News |
2M
-120.4K
|
-120.4K |
| 9 | ↓1 | instagram.com | Online Communities |
2M
-190.3K
|
-190.3K |
| 10 | ↓1 | chatgpt.com | Computers & Electronics |
1.8M
-277.6K
|
-277.6K |
| 11 | google.com | Internet & Telecom |
1.7M
-5K
|
-5K | |
| 12 | thewarehouse.co.nz | Shopping |
1.3M
+40.6K
|
+40.6K | |
| 13 | kmart.co.nz | Shopping |
1M
-25.5K
|
-25.5K | |
| 14 | ↑2 | westpac.co.nz | Finance |
1M
-30.4K
|
-30.4K |
| 15 | ↓1 | anz.co.nz | Finance |
1M
-68.5K
|
-68.5K |
| 16 | ↓1 | airnewzealand.co.nz | Travel |
1M
-77K
|
-77K |
| 17 | ↑2 | bunnings.co.nz | Home & Garden |
982K
+41.2K
|
+41.2K |
| 18 | ↑4 | apple.com | Computers & Electronics |
981.3K
+78.8K
|
+78.8K |
| 19 | ↑1 | mitre10.co.nz | Home & Garden |
966.9K
+32K
|
+32K |
| 20 | ↓3 | tripadvisor.co.nz | Travel |
954.1K
-36.5K
|
-36.5K |
| 21 | ↓3 | imdb.com | Entertainment |
948.8K
-3.8K
|
-3.8K |
| 22 | ↑1 | canva.com | Computers & Electronics |
922.7K
+43.6K
|
+43.6K |
| 23 | ↓2 | pbtech.co.nz | Shopping |
891.6K
-21.5K
|
-21.5K |
| 24 | ↑8 | spark.co.nz | Internet & Telecom |
838K
+131.3K
|
+131.3K |
| 25 | ↓1 | mayoclinic.org | Health |
801.3K
-7.2K
|
-7.2K |
| 26 | ↑5 | metservice.com | Science |
750.5K
+36.9K
|
+36.9K |
| 27 | ↑3 | microsoft.com | Computers & Electronics |
711.8K
-2.7K
|
-2.7K |
| 28 | woolworths.co.nz | Shopping |
708.5K
-36.9K
|
-36.9K | |
| 29 | ↑7 | yahoo.com | News |
704.2K
+60.1K
|
+60.1K |
| 30 | ↓1 | noelleeming.co.nz | Shopping |
700K
-24.3K
|
-24.3K |
| 31 | ↓4 | newworld.co.nz | Shopping |
696.8K
-55K
|
-55K |
| 32 | ↑1 | seek.co.nz | Jobs & Education |
694.2K
+23.7K
|
+23.7K |
| 33 | ↑1 | briscoes.co.nz | Home & Garden |
674.6K
+11.5K
|
+11.5K |
| 34 | ↓9 | bbc.com | News |
662.8K
-139.1K
|
-139.1K |
| 35 | ↓9 | nrl.com | Sports |
647K
-133.6K
|
-133.6K |
| 36 | ↑1 | clevelandclinic.org | Health |
631.4K
-6.7K
|
-6.7K |
| 37 | ↓2 | farmers.co.nz | Home & Garden |
624.3K
-37.7K
|
-37.7K |
| 38 | ↑15 | live.com | Internet & Telecom |
595K
+141.9K
|
+141.9K |
| 39 | ↓1 | ird.govt.nz | Law & Government |
532K
-98.5K
|
-98.5K |
| 40 | pinterest.com | Hobbies & Leisure |
525K
-35K
|
-35K | |
| 41 | ↑2 | crazygames.com | Games |
524.8K
+7K
|
+7K |
| 42 | ↑6 | chemistwarehouse.co.nz | Health |
521.5K
+48.8K
|
+48.8K |
| 43 | ↓2 | amazon.com | Shopping |
509.9K
-49.9K
|
-49.9K |
| 44 | ↓2 | recipetineats.com | Food & Drink |
496.6K
-50K
|
-50K |
| 45 | ↓1 | jbhifi.co.nz | Shopping |
481.9K
-7K
|
-7K |
| 46 | ↑6 | openai.com | Science |
467.8K
+10.9K
|
+10.9K |
| 47 | ↑4 | fandom.com | Entertainment |
463K
+5.8K
|
+5.8K |
| 48 | ↓3 | rnz.co.nz | News |
450.7K
-36.6K
|
-36.6K |
| 49 | linkedin.com | Jobs & Education |
450.6K
-13.4K
|
-13.4K | |
| 50 | bnz.co.nz | Finance |
438K
-24K
|
-24K | |
| 51 | ↓4 | harveynorman.co.nz | Home & Garden |
415.3K
-60.5K
|
-60.5K |
| 52 | ↑6 | 1news.co.nz | News |
404.1K
-1.9K
|
-1.9K |
| 53 | ↑8 | nzpost.co.nz | Business & Industrial |
399.1K
+9.6K
|
+9.6K |
| 54 | ↑8 | spotify.com | Entertainment |
392.3K
+4K
|
+4K |
| 55 | ↑2 | nzta.govt.nz | Travel |
376.3K
-31.7K
|
-31.7K |
| 56 | healthline.com | Health |
374.2K
-39.6K
|
-39.6K | |
| 57 | ↑2 | paknsave.co.nz | Shopping |
371.6K
-21.4K
|
-21.4K |
| 58 | ↓19 | roblox.com | Games |
366.1K
-218.4K
|
-218.4K |
| 59 | ↓4 | netflix.com | Entertainment |
362.4K
-74.5K
|
-74.5K |
| 60 | ↑4 | booking.com | Travel |
357.7K
-17.8K
|
-17.8K |
| 61 | ↓1 | tiktok.com | Online Communities |
350.7K
-42.3K
|
-42.3K |
| 62 | ↑10 | 2degrees.nz | Internet & Telecom |
349K
+19.5K
|
+19.5K |
| 63 | ↑2 | britannica.com | Reference |
348.4K
-16.6K
|
-16.6K |
| 64 | ↑4 | newzealand.com | Travel |
344.7K
+5.1K
|
+5.1K |
| 65 | ↑5 | wise.com | Finance |
340.2K
+6.4K
|
+6.4K |
| 66 | ↑5 | tvnz.co.nz | Entertainment |
339K
+5.3K
|
+5.3K |
| 67 | ↓4 | merriam-webster.com | Reference |
315K
-68K
|
-68K |
| 68 | ↑1 | moneyhub.co.nz | Finance |
311K
-27K
|
-27K |
| 69 | ↑8 | asb.co.nz | Finance |
309.8K
+10K
|
+10K |
| 70 | ↑4 | adobe.com | Computers & Electronics |
308.5K
-7K
|
-7K |
| 71 | ↑7 | immigration.govt.nz | Law & Government |
308.5K
+12.2K
|
+12.2K |
| 72 | ↑7 | temu.com | Shopping |
307.4K
+15K
|
+15K |
| 73 | ↑8 | kiwibank.co.nz | Finance |
306.2K
+20K
|
+20K |
| 74 | ↓1 | www.nhs.uk | Health |
305.2K
-23.3K
|
-23.3K |
| 75 | ↓8 | theguardian.com | News |
303.3K
-42.2K
|
-42.2K |
| 76 | ↓1 | xero.com | Finance |
294K
-13K
|
-13K |
| 77 | ↓1 | healthpoint.co.nz | Health |
292K
-7.8K
|
-7.8K |
| 78 | ↓12 | x.com | Explicit Content |
288.4K
-73.2K
|
-73.2K |
| 79 | ↑10 | blooket.com | Jobs & Education |
278.4K
+25.8K
|
+25.8K |
| 80 | ↑5 | flightaware.com | Travel |
277.7K
+13.5K
|
+13.5K |
| 81 | ↑9 | rebelsport.co.nz | Sports |
264.6K
+15.5K
|
+15.5K |
| 82 | ↑5 | nih.gov | Health |
255.9K
-4.8K
|
-4.8K |
| 83 | ↑10 | doc.govt.nz | Science |
254K
+10K
|
+10K |
| 84 | ↓2 | warehousestationery.co.nz | Shopping |
253K
-28K
|
-28K |
| 85 | ↓2 | realestate.co.nz | Real Estate |
251K
-22.4K
|
-22.4K |
| 86 | chelsea.co.nz | Travel |
250.2K
-11.4K
|
-11.4K | |
| 87 | ↑1 | skyscanner.co.nz | Travel |
248.8K
-4.7K
|
-4.7K |
| 88 | ↑15 | espn.com | Sports |
245.1K
+20K
|
+20K |
| 89 | ↑8 | poki.com | Games |
238.7K
+4.1K
|
+4.1K |
| 90 | ↑4 | allrecipes.com | Food & Drink |
237.6K
-4.7K
|
-4.7K |
| 91 | ↓7 | bbcgoodfood.com | Food & Drink |
237.6K
-32.9K
|
-32.9K |
| 92 | ↑6 | speedtest.net | Internet & Telecom |
236K
+2.1K
|
+2.1K |
| 93 | ↑8 | spotlightstores.com | Home & Garden |
228.3K
-3.2K
|
-3.2K |
| 94 | ↑20 | kahoot.com | Games |
227.5K
+29.7K
|
+29.7K |
| 95 | ↓15 | formula1.com | Sports |
226.5K
-62.6K
|
-62.6K |
| 96 | ↑24 | aucklandairport.co.nz | Travel |
225.3K
+39.2K
|
+39.2K |
| 97 | ↑9 | cottonon.com | Shopping |
225.1K
+10.2K
|
+10.2K |
| 98 | ↑4 | indeed.com | Jobs & Education |
224.6K
-3.4K
|
-3.4K |
| 99 | ↑1 | healthify.nz | Health |
220.3K
-11.7K
|
-11.7K |
| 100 | ↓5 | jetstar.com | Travel |
211.1K
-26.7K
|
-26.7K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in October 2025.
Trending up
#288
winesale.co.nz
↑545
#320
usopen.org
↑484
#459
deepseek.com
↑421
#580
world.rugby
↑372
#330
rugbyworldcup.com
↑356
#637
qatarairways.com
↑352
#433
costco.co.nz
↑350
#608
nbcnews.com
↑323
#463
si.com
↑315
#543
planetrugby.com
↑311
Trending down
#979
weatherwatch.co.nz
↓888
#989
twitter.com
↓469
#730
cricbuzz.com
↓444
#793
smithscity.co.nz
↓384
#842
kmart.com.au
↓337
#998
westpac.com.au
↓328
#955
theroar.com.au
↓322
#908
www.parliament.nz
↓296
#669
powershop.co.nz
↓271
#967
ttrockstars.com
↓241