Top Websites in New Zealand
The top 100 most visited websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
February 2026
| Rank | Website | Category | Search traffic | ||
|---|---|---|---|---|---|
| 1 | wikipedia.org | Reference |
10.4M
+333.3K
|
+333.3K | |
| 2 | facebook.com | Online Communities |
3.8M
+9.6K
|
+9.6K | |
| 3 | reddit.com | Online Communities |
2.5M
+60.9K
|
+60.9K | |
| 4 | trademe.co.nz | Shopping |
2.3M
+173K
|
+173K | |
| 5 | ↑1 | youtube.com | Entertainment |
2M
-13.5K
|
-13.5K |
| 6 | ↑3 | instagram.com | Online Communities |
2M
+89.3K
|
+89.3K |
| 7 | chatgpt.com | Computers & Electronics |
2M
+1.5K
|
+1.5K | |
| 8 | ↓3 | nzherald.co.nz | News |
2M
-94.3K
|
-94.3K |
| 9 | ↓1 | google.com | Internet & Telecom |
1.8M
-78.7K
|
-78.7K |
| 10 | ↑2 | nytimes.com | News |
1.7M
+95.6K
|
+95.6K |
| 11 | ↓1 | stuff.co.nz | News |
1.6M
-165.3K
|
-165.3K |
| 12 | ↓1 | thewarehouse.co.nz | Shopping |
1.4M
-220.4K
|
-220.4K |
| 13 | ↑7 | metservice.com | Science |
1.4M
+399K
|
+399K |
| 14 | ↓1 | kmart.co.nz | Shopping |
1.3M
-201.2K
|
-201.2K |
| 15 | pbtech.co.nz | Shopping |
1M
-9.6K
|
-9.6K | |
| 16 | ↓2 | mitre10.co.nz | Home & Garden |
1M
-89.3K
|
-89.3K |
| 17 | airnewzealand.co.nz | Travel |
1M
+29.8K
|
+29.8K | |
| 18 | ↓2 | westpac.co.nz | Finance |
991.2K
-27.1K
|
-27.1K |
| 19 | ↑2 | apple.com | Computers & Electronics |
988K
+28.9K
|
+28.9K |
| 20 | ↑13 | bbc.com | News |
848.9K
+181.2K
|
+181.2K |
| 21 | ↑2 | tripadvisor.co.nz | Travel |
842.5K
-13.2K
|
-13.2K |
| 22 | bunnings.co.nz | Home & Garden |
842.2K
-47.3K
|
-47.3K | |
| 23 | ↑2 | anz.co.nz | Finance |
827.9K
-9.4K
|
-9.4K |
| 24 | ↑2 | imdb.com | Entertainment |
820.5K
+15.8K
|
+15.8K |
| 25 | ↓7 | briscoes.co.nz | Home & Garden |
797K
-183.5K
|
-183.5K |
| 26 | ↑4 | spark.co.nz | Internet & Telecom |
707.6K
-2.8K
|
-2.8K |
| 27 | woolworths.co.nz | Shopping |
706.8K
-70.6K
|
-70.6K | |
| 28 | ↓9 | farmers.co.nz | Home & Garden |
702.9K
-271.8K
|
-271.8K |
| 29 | ↑2 | mayoclinic.org | Health |
698.2K
-3.1K
|
-3.1K |
| 30 | ↓6 | noelleeming.co.nz | Shopping |
687.7K
-149.8K
|
-149.8K |
| 31 | ↑8 | seek.co.nz | Jobs & Education |
669.2K
+126.2K
|
+126.2K |
| 32 | ↓4 | newworld.co.nz | Shopping |
664.8K
-102K
|
-102K |
| 33 | ↑1 | chemistwarehouse.co.nz | Health |
633.7K
+9.5K
|
+9.5K |
| 34 | ↑2 | yahoo.com | News |
631.6K
+76.1K
|
+76.1K |
| 35 | microsoft.com | Computers & Electronics |
583K
-7.5K
|
-7.5K | |
| 36 | ↓4 | jbhifi.co.nz | Shopping |
536.2K
-144.5K
|
-144.5K |
| 37 | ↑3 | recipetineats.com | Food & Drink |
528.5K
+2.3K
|
+2.3K |
| 38 | ↓9 | espncricinfo.com | Sports |
515.4K
-209K
|
-209K |
| 39 | ↑4 | pinterest.com | Hobbies & Leisure |
515K
+10.8K
|
+10.8K |
| 40 | ↓3 | clevelandclinic.org | Health |
504K
-49.8K
|
-49.8K |
| 41 | amazon.com | Shopping |
465.5K
-57.3K
|
-57.3K | |
| 42 | ↑3 | fandom.com | Entertainment |
459.5K
-7K
|
-7K |
| 43 | ↑6 | ird.govt.nz | Law & Government |
445.2K
+30.8K
|
+30.8K |
| 44 | ↓6 | canva.com | Computers & Electronics |
432.9K
-110.5K
|
-110.5K |
| 45 | ↓3 | harveynorman.co.nz | Home & Garden |
425.7K
-80.7K
|
-80.7K |
| 46 | 1news.co.nz | News |
421.4K
-26K
|
-26K | |
| 47 | ↑8 | netflix.com | Entertainment |
413.8K
+30.2K
|
+30.2K |
| 48 | ↑2 | paknsave.co.nz | Shopping |
409.2K
-3.7K
|
-3.7K |
| 49 | ↓5 | rnz.co.nz | News |
407.7K
-69.4K
|
-69.4K |
| 50 | ↑4 | roblox.com | Games |
406.5K
+20.3K
|
+20.3K |
| 51 | ↑9 | nzta.govt.nz | Travel |
396.7K
+44.7K
|
+44.7K |
| 52 | ↑6 | linkedin.com | Jobs & Education |
391.9K
+21.3K
|
+21.3K |
| 53 | ↓1 | live.com | Internet & Telecom |
383.7K
-25.1K
|
-25.1K |
| 54 | ↑30 | ikea.com | Home & Garden |
358.3K
+106.2K
|
+106.2K |
| 55 | ↑2 | bnz.co.nz | Finance |
357.2K
-14K
|
-14K |
| 56 | ↑8 | doc.govt.nz | Science |
356.4K
+25K
|
+25K |
| 57 | ↑10 | temu.com | Shopping |
354.7K
+31.5K
|
+31.5K |
| 58 | ↓5 | spotify.com | Entertainment |
350.8K
-45.6K
|
-45.6K |
| 59 | ↑3 | openai.com | Science |
341K
-4.4K
|
-4.4K |
| 60 | ↑10 | theguardian.com | News |
335.1K
+28.3K
|
+28.3K |
| 61 | ↓13 | nzpost.co.nz | Business & Industrial |
334.1K
-84K
|
-84K |
| 62 | ↑4 | newzealand.com | Travel |
328.9K
+4.4K
|
+4.4K |
| 63 | ↓2 | tiktok.com | Online Communities |
328K
-18.9K
|
-18.9K |
| 64 | ↑1 | 2degrees.nz | Internet & Telecom |
327.2K
+1.2K
|
+1.2K |
| 65 | ↑12 | espn.com | Sports |
312K
+37.4K
|
+37.4K |
| 66 | ↑6 | moneyhub.co.nz | Finance |
311.3K
+24.8K
|
+24.8K |
| 67 | ↑1 | flightaware.com | Travel |
305.5K
-13.1K
|
-13.1K |
| 68 | ↑1 | merriam-webster.com | Reference |
302.8K
-6K
|
-6K |
| 69 | ↑9 | booking.com | Travel |
298.4K
+26.2K
|
+26.2K |
| 70 | ↓11 | rebelsport.co.nz | Sports |
291K
-69.7K
|
-69.7K |
| 71 | ↓20 | crazygames.com | Games |
290K
-122.8K
|
-122.8K |
| 72 | ↓1 | britannica.com | Reference |
287.8K
-3K
|
-3K |
| 73 | ↑16 | skyscanner.co.nz | Travel |
281.6K
+44K
|
+44K |
| 74 | tvnz.co.nz | Entertainment |
275.7K
-8.3K
|
-8.3K | |
| 75 | ↑5 | asb.co.nz | Finance |
274.5K
+12.6K
|
+12.6K |
| 76 | xero.com | Finance |
273.8K
-5.4K
|
-5.4K | |
| 77 | ↓4 | healthpoint.co.nz | Health |
264.1K
-20.3K
|
-20.3K |
| 78 | ↓15 | bedbathandbeyond.co.nz | Home & Garden |
263.6K
-79.8K
|
-79.8K |
| 79 | ↑8 | realestate.co.nz | Real Estate |
263.4K
+21.3K
|
+21.3K |
| 80 | ↓1 | warehousestationery.co.nz | Shopping |
259K
-9K
|
-9K |
| 81 | ↑4 | www.nhs.uk | Health |
255.6K
+8.2K
|
+8.2K |
| 82 | ↑1 | adobe.com | Computers & Electronics |
255K
+2K
|
+2K |
| 83 | ↓2 | wise.com | Finance |
244.6K
-16.9K
|
-16.9K |
| 84 | ↑7 | immigration.govt.nz | Law & Government |
244.2K
+11.6K
|
+11.6K |
| 85 | ↑5 | healthify.nz | Health |
242.7K
+9K
|
+9K |
| 86 | ↑2 | bbcgoodfood.com | Food & Drink |
238.2K
-2.3K
|
-2.3K |
| 87 | ↑18 | info.health.nz | Health |
235.4K
+36.2K
|
+36.2K |
| 88 | ↓2 | healthline.com | Health |
230K
-16.6K
|
-16.6K |
| 89 | ↑6 | hoyts.co.nz | Entertainment |
225.8K
+7.2K
|
+7.2K |
| 90 | ↑33 | x.com | Online Communities |
219K
+47.2K
|
+47.2K |
| 91 | ↑10 | nih.gov | Health |
218K
+13.7K
|
+13.7K |
| 92 | ↑12 | rottentomatoes.com | Entertainment |
217.5K
+15.8K
|
+15.8K |
| 93 | ↓11 | chelsea.co.nz | Travel |
217.4K
-42.8K
|
-42.8K |
| 94 | ↑26 | trustpilot.com | Business & Industrial |
213K
+37.8K
|
+37.8K |
| 95 | ↑11 | mocka.co.nz | Home & Garden |
212K
+15.4K
|
+15.4K |
| 96 | ↑2 | speedtest.net | Internet & Telecom |
209K
-1K
|
-1K |
| 97 | ↑2 | samsung.com | Computers & Electronics |
209K
-326
|
-326 |
| 98 | ↑17 | qantas.com | Travel |
207.7K
+27.6K
|
+27.6K |
| 99 | ↑4 | aucklandairport.co.nz | Travel |
207.5K
+4.4K
|
+4.4K |
| 100 | ↓4 | spotlightstores.com | Home & Garden |
206.8K
-11.6K
|
-11.6K |
Top Trending Websites
Websites that changed positions within the top 100 rankings in February 2026.
Trending up
#214
cue.com
↑399
#104
ausopen.com
↑398
#220
winesale.co.nz
↑312
#612
squarespace.com
↑299
#426
dangerfield.co.nz
↑295
#416
tsb.co.nz
↑293
#355
pgatour.com
↑278
#670
vector.co.nz
↑265
#372
gptzero.me
↑247
#373
cheapflights.co.nz
↑243
Trending down
#989
today.com
↓531
#889
funkygifts.co.nz
↓522
#542
kahoot.com
↓425
#821
mathplayground.com
↓406
#462
blooket.com
↓337
#917
amazonsurf.co.nz
↓314
#597
neighbourly.co.nz
↓279
#882
snapfish.co.nz
↓261
#960
whiskyandmore.co.nz
↓258
#460
glengarrywines.co.nz
↓257