# Top Websites in New Zealand
The top 100 most visited websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
August 2025
| Rank | Website | Category | Search traffic | ||
|---|---|---|---|---|---|
| 1 | wikipedia.org | Reference |
11M
+48.9K
|
+48.9K | |
| 2 | youtube.com | Entertainment |
4.7M
+348.6K
|
+348.6K | |
| 3 | facebook.com | Online Communities |
4M
+139.7K
|
+139.7K | |
| 4 | trademe.co.nz | Shopping |
3.4M
+984K
|
+984K | |
| 5 | ↑2 | nzherald.co.nz | News |
2.4M
+239.1K
|
+239.1K |
| 6 | ↓1 | nytimes.com | News |
2.3M
+6K
|
+6K |
| 7 | ↑1 | stuff.co.nz | News |
2.3M
+80.6K
|
+80.6K |
| 8 | ↓2 | openai.com | Science |
2.2M
+20.7K
|
+20.7K |
| 9 | reddit.com | Online Communities |
2.2M
+134.6K
|
+134.6K | |
| 10 | instagram.com | Online Communities |
2.1M
+59.4K
|
+59.4K | |
| 11 | google.com | Internet & Telecom |
1.7M
+188.8K
|
+188.8K | |
| 12 | ↑1 | thewarehouse.co.nz | Shopping |
1.4M
+81.6K
|
+81.6K |
| 13 | ↑15 | metservice.com | Science |
1.2M
+447.9K
|
+447.9K |
| 14 | anz.co.nz | Finance |
1.2M
+105K
|
+105K | |
| 15 | ↑1 | kmart.co.nz | Shopping |
1M
+1K
|
+1K |
| 16 | ↑2 | imdb.com | Entertainment |
1M
+53K
|
+53K |
| 17 | ↓2 | airnewzealand.co.nz | Travel |
983.1K
-110.6K
|
-110.6K |
| 18 | ↑9 | pbtech.co.nz | Shopping |
966.6K
+172.5K
|
+172.5K |
| 19 | tripadvisor.co.nz | Travel |
961.2K
-18.4K
|
-18.4K | |
| 20 | ↑6 | westpac.co.nz | Finance |
921.3K
+111.2K
|
+111.2K |
| 21 | mitre10.co.nz | Home & Garden |
914.9K
-17K
|
-17K | |
| 22 | ↓10 | ird.govt.nz | Law & Government |
913.6K
-546.4K
|
-546.4K |
| 23 | ↓1 | bunnings.co.nz | Home & Garden |
913.1K
-6.3K
|
-6.3K |
| 24 | ↓4 | apple.com | Computers & Electronics |
893K
-76.8K
|
-76.8K |
| 25 | ↓2 | briscoes.co.nz | Home & Garden |
856.2K
-48.5K
|
-48.5K |
| 26 | ↓2 | noelleeming.co.nz | Shopping |
756.9K
-96.4K
|
-96.4K |
| 27 | ↑5 | mayoclinic.org | Health |
740.8K
+23K
|
+23K |
| 28 | ↓3 | canva.com | Computers & Electronics |
723.8K
-89.8K
|
-89.8K |
| 29 | ↑7 | yahoo.com | News |
722.8K
+70.6K
|
+70.6K |
| 30 | ↑4 | seek.co.nz | Jobs & Education |
722.8K
+31.4K
|
+31.4K |
| 31 | newworld.co.nz | Shopping |
719.5K
-6.5K
|
-6.5K | |
| 32 | ↑1 | spark.co.nz | Internet & Telecom |
716.1K
+10.4K
|
+10.4K |
| 33 | ↓4 | bbc.com | News |
712.8K
-55.6K
|
-55.6K |
| 34 | ↓4 | nrl.com | Sports |
692.2K
-70.3K
|
-70.3K |
| 35 | farmers.co.nz | Home & Garden |
667.8K
-8.7K
|
-8.7K | |
| 36 | ↑2 | netflix.com | Entertainment |
667K
+64.8K
|
+64.8K |
| 37 | ↓20 | microsoft.com | Computers & Electronics |
664.8K
-357.8K
|
-357.8K |
| 38 | ↑1 | woolworths.co.nz | Shopping |
640.5K
+72.3K
|
+72.3K |
| 39 | ↓2 | pinterest.com | Hobbies & Leisure |
608.6K
-6.6K
|
-6.6K |
| 40 | ↑65 | live.com | Internet & Telecom |
599.7K
+383.6K
|
+383.6K |
| 41 | clevelandclinic.org | Health |
585.4K
+25.3K
|
+25.3K | |
| 42 | ↑1 | rnz.co.nz | News |
583.4K
+56.6K
|
+56.6K |
| 43 | ↓3 | amazon.com | Shopping |
563.3K
+1.2K
|
+1.2K |
| 44 | ↑2 | nzta.govt.nz | Travel |
539.2K
+60K
|
+60K |
| 45 | ↑3 | roblox.com | Games |
530.2K
+62.4K
|
+62.4K |
| 46 | ↓2 | recipetineats.com | Food & Drink |
514.7K
+19.9K
|
+19.9K |
| 47 | ↑5 | bnz.co.nz | Finance |
501.6K
+60.9K
|
+60.9K |
| 48 | ↓3 | linkedin.com | Jobs & Education |
499.4K
+6.8K
|
+6.8K |
| 49 | ↓7 | crazygames.com | Games |
490.1K
-49.6K
|
-49.6K |
| 50 | ↓3 | jbhifi.co.nz | Shopping |
488.3K
+13.4K
|
+13.4K |
| 51 | ↑19 | espncricinfo.com | Sports |
481K
+152.4K
|
+152.4K |
| 52 | ↓1 | chemistwarehouse.co.nz | Health |
472.5K
+28.7K
|
+28.7K |
| 53 | ↓3 | harveynorman.co.nz | Home & Garden |
462.2K
+12.3K
|
+12.3K |
| 54 | ↓5 | chatgpt.com | Computers & Electronics |
455.3K
-11.3K
|
-11.3K |
| 55 | ↑8 | 1news.co.nz | News |
447.4K
+75.6K
|
+75.6K |
| 56 | ↓3 | fandom.com | Entertainment |
437K
+7.3K
|
+7.3K |
| 57 | ↓3 | healthline.com | Health |
413.4K
-319
|
-319 |
| 58 | ↓1 | nzpost.co.nz | Business & Industrial |
400.2K
-4.4K
|
-4.4K |
| 59 | ↑2 | tvnz.co.nz | Entertainment |
390.3K
-2K
|
-2K |
| 60 | ↓1 | merriam-webster.com | Reference |
381.2K
-14.8K
|
-14.8K |
| 61 | ↑5 | booking.com | Travel |
380.7K
+33.5K
|
+33.5K |
| 62 | ↓6 | newzealand.com | Travel |
370.7K
-36.2K
|
-36.2K |
| 63 | ↓3 | britannica.com | Reference |
369.2K
-23.4K
|
-23.4K |
| 64 | theguardian.com | News |
369.1K
-2.5K
|
-2.5K | |
| 65 | ↓3 | tiktok.com | Online Communities |
364.1K
-20K
|
-20K |
| 66 | ↓1 | paknsave.co.nz | Shopping |
350.8K
+3.1K
|
+3.1K |
| 67 | ↑148 | allblacks.com | Sports |
347.8K
+232.9K
|
+232.9K |
| 68 | asb.co.nz | Finance |
340.2K
+3.8K
|
+3.8K | |
| 69 | ↑3 | rebelsport.co.nz | Sports |
333K
+26.3K
|
+26.3K |
| 70 | ↓3 | wise.com | Finance |
324.1K
-14.2K
|
-14.2K |
| 71 | ↑4 | xero.com | Finance |
316.2K
+15.4K
|
+15.4K |
| 72 | ↑35 | auckland.ac.nz | Jobs & Education |
311.7K
+99.4K
|
+99.4K |
| 73 | ↑11 | www.nhs.uk | Health |
309K
+40.6K
|
+40.6K |
| 74 | ↑13 | kiwibank.co.nz | Finance |
306.6K
+48.5K
|
+48.5K |
| 75 | ↑2 | immigration.govt.nz | Law & Government |
306.5K
+15.7K
|
+15.7K |
| 76 | moneyhub.co.nz | Finance |
305K
+13.3K
|
+13.3K | |
| 77 | ↓6 | spotify.com | Entertainment |
301.5K
-16.6K
|
-16.6K |
| 78 | ↑4 | healthpoint.co.nz | Health |
293K
+13.8K
|
+13.8K |
| 79 | 2degrees.nz | Internet & Telecom |
292.6K
+4K
|
+4K | |
| 80 | ↑1 | adobe.com | Computers & Electronics |
289.1K
+2.9K
|
+2.9K |
| 81 | ↓7 | temu.com | Shopping |
289K
-14.6K
|
-14.6K |
| 82 | ↓13 | bbcgoodfood.com | Food & Drink |
286.5K
-48K
|
-48K |
| 83 | ↓3 | warehousestationery.co.nz | Shopping |
279.1K
-8.9K
|
-8.9K |
| 84 | ↑9 | hoyts.co.nz | Entertainment |
275.8K
+35.6K
|
+35.6K |
| 85 | ↓7 | realestate.co.nz | Real Estate |
274K
-15K
|
-15K |
| 86 | ↓1 | skyscanner.co.nz | Travel |
270K
+9.3K
|
+9.3K |
| 87 | ↓4 | flightaware.com | Travel |
269.1K
-4.7K
|
-4.7K |
| 88 | ↓33 | espn.com | Sports |
266.5K
-146.6K
|
-146.6K |
| 89 | ↑7 | formula1.com | Sports |
259K
+23.4K
|
+23.4K |
| 90 | ↑1 | jetstar.com | Travel |
253.9K
+3.9K
|
+3.9K |
| 91 | ↑15 | locanto.co.nz | Explicit Content |
253.3K
+39.4K
|
+39.4K |
| 92 | ↓6 | speedtest.net | Internet & Telecom |
252.3K
-7.5K
|
-7.5K |
| 93 | ↑6 | bedbathandbeyond.co.nz | Home & Garden |
244.7K
+16.7K
|
+16.7K |
| 94 | ↓36 | x.com | Explicit Content |
240.5K
-156.4K
|
-156.4K |
| 95 | ↓7 | doc.govt.nz | Science |
238.2K
-19.8K
|
-19.8K |
| 96 | ↑8 | aucklandairport.co.nz | Travel |
236.7K
+19.8K
|
+19.8K |
| 97 | ↓5 | yellow.co.nz | Business & Industrial |
236.5K
-4.8K
|
-4.8K |
| 98 | ↓1 | healthify.nz | Health |
231.5K
-44
|
-44 |
| 99 | ↑3 | nih.gov | Health |
231.2K
+12.9K
|
+12.9K |
| 100 | ↓5 | timeanddate.com | Reference |
230.9K
-6.2K
|
-6.2K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in August 2025.
Trending up
#239
airbnb.co.in
↑615
#202
olympics.com
↑564
#496
nzpcclearance.co.nz
↑394
#484
rubynz.com
↑393
#458
snow-forecast.com
↑363
#471
studylink.govt.nz
↑356
↑322
#352
lovehoney.co.nz
↑300
#682
bpac.org.nz
↑295
#455
investing.com
↑283
Trending down
#977
washingtonpost.com
↓617
#969
crusaders.co.nz
↓517
#898
uefa.com
↓495
#806
si.com
↓468
#881
quizlet.com
↓404
#907
airnewzealand.com
↓402
#948
icc-cricket.com
↓375
#700
zerogpt.com
↓319
#629
peteralexander.co.nz
↓312
#583
webpkgcache.com
↓294