# Top Websites in New Zealand
The top 100 most visited websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
November 2025
| Rank | Website | Category | Search traffic | ||
|---|---|---|---|---|---|
| 1 | wikipedia.org | Reference |
10.9M
+390.8K
|
+390.8K | |
| 2 | facebook.com | Online Communities |
3.6M
+48.7K
|
+48.7K | |
| 3 | ↑1 | trademe.co.nz | Shopping |
2.7M
-34.8K
|
-34.8K |
| 4 | ↓1 | youtube.com | Entertainment |
2.6M
-926.3K
|
-926.3K |
| 5 | ↑1 | nzherald.co.nz | News |
2.2M
+53.3K
|
+53.3K |
| 6 | ↓1 | nytimes.com | News |
2.2M
-62.4K
|
-62.4K |
| 7 | N NEW | europa.eu | Law & Government |
2M
+2M
|
+2M |
| 8 | ↓1 | reddit.com | Online Communities |
2M
-35.9K
|
-35.9K |
| 9 | ↓1 | instagram.com | Online Communities |
1.9M
-74.1K
|
-74.1K |
| 10 | stuff.co.nz | News |
1.8M
+81K
|
+81K | |
| 11 | ↓2 | chatgpt.com | Computers & Electronics |
1.6M
-103.3K
|
-103.3K |
| 12 | ↓1 | google.com | Internet & Telecom |
1.6M
-50.2K
|
-50.2K |
| 13 | ↓1 | thewarehouse.co.nz | Shopping |
1.3M
+77.5K
|
+77.5K |
| 14 | ↓1 | kmart.co.nz | Shopping |
1.3M
+180K
|
+180K |
| 15 | apple.com | Computers & Electronics |
1M
+72.3K
|
+72.3K | |
| 16 | ↑2 | mitre10.co.nz | Home & Garden |
1M
+100.8K
|
+100.8K |
| 17 | ↓1 | airnewzealand.co.nz | Travel |
1M
+69K
|
+69K |
| 18 | ↑2 | bunnings.co.nz | Home & Garden |
964.3K
+52.2K
|
+52.2K |
| 19 | ↑2 | westpac.co.nz | Finance |
936.8K
+29.5K
|
+29.5K |
| 20 | ↓3 | imdb.com | Entertainment |
916.6K
-34.8K
|
-34.8K |
| 21 | ↓2 | tripadvisor.co.nz | Travel |
898.4K
-37K
|
-37K |
| 22 | ↓8 | canva.com | Computers & Electronics |
847.4K
-154.4K
|
-154.4K |
| 23 | pbtech.co.nz | Shopping |
825.7K
+9.6K
|
+9.6K | |
| 24 | ↓2 | spark.co.nz | Internet & Telecom |
811.6K
-34.8K
|
-34.8K |
| 25 | ↓1 | metservice.com | Science |
776.5K
+17.7K
|
+17.7K |
| 26 | anz.co.nz | Finance |
768.3K
+20.4K
|
+20.4K | |
| 27 | ↑1 | noelleeming.co.nz | Shopping |
719.6K
+24.7K
|
+24.7K |
| 28 | ↓3 | mayoclinic.org | Health |
715K
-43K
|
-43K |
| 29 | ↓2 | newworld.co.nz | Shopping |
698.5K
+2K
|
+2K |
| 30 | briscoes.co.nz | Home & Garden |
688.5K
+28K
|
+28K | |
| 31 | ↑1 | farmers.co.nz | Home & Garden |
679.8K
+34.5K
|
+34.5K |
| 32 | ↑2 | seek.co.nz | Jobs & Education |
649.7K
+8.3K
|
+8.3K |
| 33 | ↓4 | woolworths.co.nz | Shopping |
646K
-26.2K
|
-26.2K |
| 34 | ↑1 | bbc.com | News |
636K
+21.8K
|
+21.8K |
| 35 | ↑1 | yahoo.com | News |
632.3K
+19.5K
|
+19.5K |
| 36 | ↑4 | live.com | Internet & Telecom |
612.3K
+63.5K
|
+63.5K |
| 37 | clevelandclinic.org | Health |
594.8K
-2.7K
|
-2.7K | |
| 38 | ↑1 | chemistwarehouse.co.nz | Health |
580K
+20.7K
|
+20.7K |
| 39 | ↓8 | microsoft.com | Computers & Electronics |
542.7K
-108.6K
|
-108.6K |
| 40 | ↓2 | pinterest.com | Hobbies & Leisure |
536.7K
-27K
|
-27K |
| 41 | ↓8 | crazygames.com | Games |
526.9K
-115.8K
|
-115.8K |
| 42 | ird.govt.nz | Law & Government |
503.5K
+10.2K
|
+10.2K | |
| 43 | ↑3 | jbhifi.co.nz | Shopping |
474.5K
+15.4K
|
+15.4K |
| 44 | ↓3 | recipetineats.com | Food & Drink |
470.6K
-23.5K
|
-23.5K |
| 45 | ↑2 | 1news.co.nz | News |
464.4K
+23.2K
|
+23.2K |
| 46 | ↓3 | fandom.com | Entertainment |
454.7K
-12.6K
|
-12.6K |
| 47 | ↓3 | amazon.com | Shopping |
450.7K
-12.7K
|
-12.7K |
| 48 | ↑27 | espncricinfo.com | Sports |
446.6K
+161.8K
|
+161.8K |
| 49 | rnz.co.nz | News |
436.6K
+2.5K
|
+2.5K | |
| 50 | harveynorman.co.nz | Home & Garden |
429.2K
+945
|
+945 | |
| 51 | linkedin.com | Jobs & Education |
402.1K
-8.4K
|
-8.4K | |
| 52 | netflix.com | Entertainment |
392.5K
-3.5K
|
-3.5K | |
| 53 | ↑2 | nzpost.co.nz | Business & Industrial |
388.6K
+606
|
+606 |
| 54 | ↑4 | bnz.co.nz | Finance |
379.6K
+11.7K
|
+11.7K |
| 55 | ↑2 | nzta.govt.nz | Travel |
375.5K
+7.1K
|
+7.1K |
| 56 | ↓2 | tiktok.com | Online Communities |
375.4K
-13.2K
|
-13.2K |
| 57 | ↓9 | openai.com | Science |
375K
-65.6K
|
-65.6K |
| 58 | ↓2 | spotify.com | Entertainment |
372.2K
-9.4K
|
-9.4K |
| 59 | ↓6 | tvnz.co.nz | Entertainment |
370.3K
-19.8K
|
-19.8K |
| 60 | ↓1 | healthline.com | Health |
369.6K
+12.9K
|
+12.9K |
| 61 | ↑846 | weatherwatch.co.nz | Science |
358.1K
+335.4K
|
+335.4K |
| 62 | paknsave.co.nz | Shopping |
342.2K
+1.8K
|
+1.8K | |
| 63 | ↓3 | booking.com | Travel |
331.3K
-21.4K
|
-21.4K |
| 64 | ↓1 | newzealand.com | Travel |
327.6K
-9.8K
|
-9.8K |
| 65 | xero.com | Finance |
327.5K
+14.6K
|
+14.6K | |
| 66 | ↓5 | britannica.com | Reference |
323.5K
-17.8K
|
-17.8K |
| 67 | ↑5 | healthpoint.co.nz | Health |
313.7K
+17K
|
+17K |
| 68 | ↑2 | moneyhub.co.nz | Finance |
307.7K
+10.3K
|
+10.3K |
| 69 | ↓5 | wise.com | Finance |
301.8K
-25K
|
-25K |
| 70 | ↓3 | theguardian.com | News |
298.6K
-5.8K
|
-5.8K |
| 71 | ↓2 | merriam-webster.com | Reference |
298.5K
-5.5K
|
-5.5K |
| 72 | ↓4 | 2degrees.nz | Internet & Telecom |
294.8K
-9.4K
|
-9.4K |
| 73 | ↓7 | adobe.com | Computers & Electronics |
292.6K
-15K
|
-15K |
| 74 | immigration.govt.nz | Law & Government |
290.9K
-1.5K
|
-1.5K | |
| 75 | ↓2 | temu.com | Shopping |
288.8K
-6.4K
|
-6.4K |
| 76 | roblox.com | Games |
288K
+8.5K
|
+8.5K | |
| 77 | ↓32 | nrl.com | Sports |
282.3K
-181.1K
|
-181.1K |
| 78 | ↑7 | rebelsport.co.nz | Sports |
278K
+36.8K
|
+36.8K |
| 79 | ↑3 | doc.govt.nz | Science |
269.8K
+22K
|
+22K |
| 80 | ↓1 | x.com | Explicit Content |
267.4K
+4.9K
|
+4.9K |
| 81 | ↓10 | poki.com | Games |
264.1K
-32.7K
|
-32.7K |
| 82 | ↓1 | espn.com | Sports |
259.5K
+3.5K
|
+3.5K |
| 83 | ↑15 | bedbathandbeyond.co.nz | Home & Garden |
254.2K
+42.3K
|
+42.3K |
| 84 | ↓7 | flightaware.com | Travel |
253.7K
-18K
|
-18K |
| 85 | ↓1 | www.nhs.uk | Health |
245.8K
+2.7K
|
+2.7K |
| 86 | ↑5 | realestate.co.nz | Real Estate |
240.5K
+13.8K
|
+13.8K |
| 87 | ↑2 | nih.gov | Health |
235K
+3.5K
|
+3.5K |
| 88 | ↓1 | warehousestationery.co.nz | Shopping |
233K
-2K
|
-2K |
| 89 | ↓9 | chelsea.co.nz | Travel |
232.7K
-23.2K
|
-23.2K |
| 90 | ↓4 | bbcgoodfood.com | Food & Drink |
232.2K
-6.2K
|
-6.2K |
| 91 | ↑3 | asb.co.nz | Finance |
226.2K
+9.5K
|
+9.5K |
| 92 | ↓2 | skyscanner.co.nz | Travel |
221.3K
-9.7K
|
-9.7K |
| 93 | ↓5 | allrecipes.com | Food & Drink |
219.2K
-14.5K
|
-14.5K |
| 94 | ↑5 | formula1.com | Sports |
217K
+7.8K
|
+7.8K |
| 95 | ↓3 | kiwibank.co.nz | Finance |
213.2K
-7.5K
|
-7.5K |
| 96 | ↑5 | spotlightstores.com | Home & Garden |
212K
+7.5K
|
+7.5K |
| 97 | ↓1 | healthify.nz | Health |
212K
-1.9K
|
-1.9K |
| 98 | ↑12 | allblacks.com | Sports |
209.3K
+23.7K
|
+23.7K |
| 99 | ↓2 | speedtest.net | Internet & Telecom |
208.2K
-5K
|
-5K |
| 100 | ↓7 | locanto.co.nz | Explicit Content |
206.4K
-13K
|
-13K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in November 2025.
Trending up
↑846
#412
ome.tv
↑524
#518
supercars.com
↑460
#505
icc-cricket.com
↑413
#662
westpac.com.au
↑330
#465
ricepuritytest.com
↑309
#610
theurbanlist.com
↑305
#323
nzcity.co.nz
↑262
#626
lpga.com
↑256
#467
drugs.com
↑213
Trending down
#993
kahoot.it
↓409
#776
ytmp3.as
↓364
↓353
#918
airnewzealand.com
↓312
#727
mobilecity.co.nz
↓296
↓293
#953
nitrotype.com
↓291
#858
sky.com
↓276
#656
si.com
↓261
↓255