asb.co.nz

ASB Bank New Zealand - Personal, Business & Rural Banking
ASB Bank's official website offers a comprehensive range of financial services tailored to meet the needs of individuals and businesses in New Zealand. Explore a variety of banking solutions, including personal banking, home loans, business accounts, and investment options. With a user-friendly interface, customers can easily manage their accounts online, access useful financial tools, and receive expert advice to make informed decisions. Stay up-to-date with the latest news and insights from the banking sector while enjoying the convenience and security of ASB's digital banking platforms.
Rank by traffic
>1000
Worldwide
76 ↓6
🇳🇿 New Zealand

Search Traffic for asb.co.nz

March 2026

In March 2026, asb.co.nz saw a decrease in search traffic, reaching 265.9K visits, which is a decrease of 42.5K visits compared to the previous month. The traffic value decreased to $242.7K, a decline of $7.8K.

Traffic
265.9K -42.5K
Traffic value
$242.7K −$7.8K
Keywords
24.6K
Search Traffic
Search Traffic Value

Traffic by location for asb.co.nz

For asb.co.nz, the New Zealand dominates traffic with 250.7K visits, a decrease of 37.5K from the previous month, making up 94.3% of the total search traffic.

Loading world map...
Location
Traffic
Share
🇳🇿 New Zealand
250.7K -37.5K
-37.5K
94.3%
🇦🇺 Australia
7.2K -653
-653
2.7%
🇬🇧 United Kingdom
2K -147
-147
0.7%
🇺🇸 United States
1.4K -155
-155
0.5%
🇮🇳 India
969 +6
+6
0.3%
Sign up for Ahrefs to see data for all locations

Top keywords for asb.co.nz

🇳🇿 New Zealand

asb.co.nz ranks #1 for "asb" in New Zealand and receives 142K monthly visits from this keyword alone, an increase of 4.5K from the previous month.

Keyword
Volume
Traffic
Position
asb
142K+5K
+5K
142K+4.5K
+4.5K
1
asb login
25K
26K+101
+101
1
asb bank
18K+1K
+1K
17.5K+1K
+1K
1
asb mortgage calculator
6.4K+400
+400
7K+3.2K
+3.2K
1
asb term deposit rates
4.8K
5.2K-48
-48
1
Sign up for Ahrefs to see data for all keywords

Top competing websites of asb.co.nz

🇳🇿 New Zealand

kiwibank.co.nz, bnz.co.nz and westpac.co.nz rank in the top 10 organic search results for the same keywords that asb.co.nz gets the most traffic from. Discover more competitors of asb.co.nz.

Website
Traffic
Pages
kiwibank.co.nz
193.4K-22.7K
-22.7K
784
bnz.co.nz
378K-13.8K
-13.8K
1.4K
westpac.co.nz
1M-25.5K
-25.5K
1.3K
anz.co.nz
871.4K-10.5K
-10.5K
928
tsb.co.nz
52.3K+22K
+22K
174
See more competitors & alternatives →

Similarly ranked websites to asb.co.nz

Website
Traffic
Rank
wikipedia.org
4.3B-336.7M
-336.7M
1
youtube.com
2.3B+83M
+83M
2
facebook.com
1.5B-7.5M
-7.5M
3 ↑1
instagram.com
1.5B-122.6M
-122.6M
4 ↓1
chatgpt.com
1.3B+390.2M
+390.2M
5 ↑2
See all top-ranked websites →

Backlink Profile of asb.co.nz

March 2026

As of March 2026, asb.co.nz's Domain Rating is 73. asb.co.nz is linked by 2.3K websites, indicating a decrease of 88 referring sites from the previous month.

Domain Rating
73
Linking websites
2.3K -88
Backlinks
Linking websites

Unlock more data with Ahrefs

Get an in-depth look at the organic search traffic and backlink profile of any website or URL.

Start for Free See All Plans
Learn More ↗