nytimes.com

The New York Times - Breaking News, US News, World News and Videos

The New York Times is a leading source of news and information, offering in-depth reporting on a wide range of topics including politics, business, technology, science, health, arts, and opinion. With a rich history dating back to 1851, the site provides users with the latest updates, insightful analysis, and comprehensive coverage of events shaping the world. Whether you're looking for breaking news, investigative journalism, or thoughtful pieces on culture and society, nytimes.com serves as a trusted resource for staying informed about current affairs and understanding the complexities of global issues. Additionally, the platform offers features such as multimedia content, newsletters, and a robust archives section, allowing readers to delve deeper into stories that matter most to them.

Search Traffic for nytimes.com

July 2025

In July 2025, nytimes.com saw a decrease in search traffic, reaching 172.5M visits, which is a decrease of 43.8M visits compared to the previous month. The traffic value decreased to $60.6M, a reduction of 15.6M.

Traffic
172.5M −43.8M
Traffic value
$60.6M −15.6M
Keywords
19.3M
Top websites / Traffic by location

Traffic by location for nytimes.com

For nytimes.com, United States dominates traffic with 114.1M visits, a decrease of 30.4M from the previous month, making up 66.1% of the total traffic.

Location Traffic Share
🇺🇸 United States
114.1M −30.4M 66.1%
🇬🇧 United Kingdom
18.2M −4.3M 10.5%
🇨🇦 Canada
12.4M −2.8M 7.2%
🇦🇺 Australia
7.1M −1.6M 4.0%
🇮🇳 India
3.7M −1.1M 2.1%

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Top keywords for nytimes.com

🇺🇸 United States

nytimes.com ranks #1 for "wordle" in United States and receives 87.8M monthly visits from this keyword alone, a decrease of 7.2M from the previous month.

Keyword Volume Traffic Position
wordle 69.3M +5.7M 87.8M +7.2M 1
connections nyt 7.8M +360K 4.3M +520.4K 1
nyt connections 5.4M +250K 2.8M +635.4K 1
wordle nyt 3.7M −40K 2.5M −358.8K 1
mini crossword 2.1M −30K 2.3M +260.9K 1

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Top competing websites of nytimes.com

🇺🇸 United States

cnet.com, tomsguide.com and mashable.com rank in the top 10 organic search results for the same keywords that nytimes.com gets the most traffic from. Discover more competitors of nytimes.com.

Website Traffic Pages
cnet.com 17.2M 231.3K
tomsguide.com 12.5M 84K
mashable.com 13.6M 111K
whitehouse.gov 5.2M 2K
word.tips 12.5M 41.8K

See more competitors & alternatives →

Similarly ranked websites to nytimes.com

nytimes.com ranks 25th, placing it above spotify.com, which has 172.1M visits and ranks 26th.

Website Traffic Rank
mayoclinic.org 179.3M −10.9M 23 ↓6
netflix.com 175.7M −13.2M 24 ↓1
nytimes.com 172.5M −43.8M 25 ↑1
spotify.com 172.1M −31.3M 26 ↓1
linkedin.com 156.6M −10.2M 27

See all top-ranked websites →

Backlink Profile of nytimes.com

July 2025

As of July 2025, nytimes.com's Domain Rating is 94. nytimes.com is linked by 1.7M websites, indicating a decrease of 20.7K referring sites from the previous month.

Domain Rating
94
Linking websites
1.7M −20.7K