AhrefsTop

# Top Websites in Japan

The top 100 most visited websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.

July 2025
Rank Website Category Search traffic
1 wikipedia.org Reference 227M −3M
2 yahoo.co.jp News 203M −48M
3 rakuten.co.jp Shopping 90M −3M
4 amazon.co.jp Shopping 86M −3M
5 instagram.com Social Networks 64M −7M
6 youtube.com Entertainment 50M −16M
7 x.com Social Networks 39M −3M
8 ↑1 tabelog.com Food and Drink 37M −463K
9 ↓1 cookpad.com Food and Drink 35M −3M
10 ↑1 google.com Internet and Telecom 32M −1M
11 ↑2 delishkitchen.tv Food and Drink 30M −624K
12 apple.com Computers and Electronics 29M −4M
13 ↓3 tenki.jp Science 29M −5M
14 hotpepper.jp Food and Drink 26M −2M
15 ↑2 note.com Entertainment 23M +893K
16 ↑2 weblio.jp Reference 23M −698K
17 ↑3 ameblo.jp Social Networks 22M −3M
18 ↑1 mynavi.jp Jobs and Education 21M −2M
19 ↑3 my-best.com Shopping 21M +94K
20 ↑1 game8.jp Games 19M −2M
21 ↓6 weathernews.jp Science 19M −2M
22 ↑2 gamewith.jp Games 19M −3M
23 kakaku.com Shopping 18M −1M
24 ↑1 docomo.ne.jp Internet and Telecom 18M −2M
25 ↑3 goo.ne.jp Internet and Telecom 16M −821K
26 carsensor.net Vehicles 15M +498K
27 ↓11 kurashiru.com Food and Drink 15M −515K
28 ↓1 nhk.or.jp News 14M −4M
29 ↑1 openai.com Science 14M −4M
30 ↑3 uta-net.com Entertainment 14M −1M
31 ↑1 nikkei.com News 13M −3M
32 ↓1 microsoft.com Computers and Electronics 13M −2M
33 ↓4 jalan.net Travel 12M −1M
34 ↑4 pinterest.com Social Networks 12M −2M
35 ↑2 kikkoman.co.jp Food and Drink 12M −636K
36 ↓2 sirogohan.com Food and Drink 12M −1M
37 ↑5 nintendo.com Games 11M −12M
38 ↓3 japanpost.jp Business 11M −945K
39 ↓3 mhlw.go.jp Law and Government 11M −1M
40 ↓1 mercari.com Shopping 11M −457K
41 twitter.com Social Networks 11M −2M
42 ↓2 p-world.co.jp Shopping 10M −612K
43 goo-net.com Vehicles 9.7M −279K
44 ↑4 cosme.net Beauty and Fitness 9.2M −414K
45 ↑1 indeed.com Jobs and Education 9.0M −434K
46 ↑4 toyota.jp Vehicles 8.8M −1M
47 ↑2 suumo.jp Real Estate 8.7M −442K
48 ↓4 tbs.co.jp Entertainment 8.6M −3M
49 ↑2 oricon.co.jp Entertainment 8.5M −478K
50 ↑13 oceans-nadia.com Science 8.2M −636
51 ↑2 16personalities.com People and Society 7.4M −2M
52 ↓7 tiktok.com Social Networks 7.4M −1M
53 ↑2 minkabu.jp Finance 7.2M −1M
54 ↑13 asahi.com News 7.1M −896K
55 ↑5 homes.co.jp Real Estate 7.0M −131K
56 ↓2 kotobank.jp Reference 6.7M −44K
57 ↑4 rakuten-sec.co.jp Finance 6.6M +579K
58 ↓2 honda.co.jp Vehicles 6.6M −20K
59 ↓1 ajinomoto.co.jp Food and Drink 6.6M −666K
60 ↑2 ubie.app Finance 6.5M −32K
61 ↓4 line.me Internet and Telecom 6.4M −602K
62 ↓10 moneyforward.com Finance 6.3M −400K
63 ↓4 nta.go.jp Law and Government 6.2M −488K
64 ↑9 tokyodisneyresort.jp Travel 6.1M −660K
65 netkeiba.com Sports 6.0M +256K
66 ↓19 nikkansports.com Sports 6.0M −707K
67 ↓1 nhk.jp News 6.0M −2M
68 ↑13 sbisec.co.jp Finance 6.0M −1M
69 altema.jp Games 5.9M −816K
70 ↑2 navitime.co.jp Travel 5.8M −585K
71 ↑6 abema.tv Entertainment 5.8M −1M
72 ↑2 eiga.com Entertainment 5.8M −879K
73 ↑3 nicovideo.jp Entertainment 5.7M +55K
74 ↑10 goobike.com Vehicles 5.7M +247K
75 ↓11 jma.go.jp Science 5.7M −2M
76 ↓5 retty.me Food and Drink 5.6M −198K
77 ↑1 benesse.ne.jp Jobs and Education 5.5M −165K
78 ↑2 cmoa.jp Entertainment 5.5M −2M
79 ↑4 daisonet.com Internet and Telecom 5.4M −16K
80 ↑2 biccamera.com Shopping 5.4M −3.9K
81 mechacomic.jp Entertainment 5.4M −2M
82 ↓12 kegg.jp Science 5.4M −313K
83 ↑2 mufg.jp Finance 5.3M −568K
84 ↓9 kabutan.jp Finance 5.3M −2M
85 ↑6 zozo.jp Shopping 5.3M −747K
86 ntv.co.jp Entertainment 5.3M −416K
87 ↓19 prtimes.jp News 5.2M +66K
88 ↑1 utaten.com Entertainment 5.2M +99K
89 ↓10 adobe.com Computers and Electronics 5.2M −557K
90 ↑3 uniqlo.com Shopping 5.1M +87K
91 ↓1 fujitv.co.jp Entertainment 5.1M −1M
92 ↓4 muji.com Shopping 5.0M −741K
93 ↑4 macaro-ni.jp Food and Drink 5.0M −593K
94 ↓7 1geki.jp Entertainment 4.9M −906K
95 ↓1 steampowered.com Games 4.9M −56K
96 baitoru.com Jobs and Education 4.8M −2M
97 ↓5 mi-journey.jp Travel 4.8M −574K
98 ↓3 npb.jp Sports 4.8M +198K
99 canva.com Computers and Electronics 4.8M −764K
100 ↓4 alc.co.jp Jobs and Education 4.7M +125K

## Top Trending Websites

Websites that changed positions within the top 100 rankings in July 2025.

Trending up

#81 mechacomic.jp
↑26
#50 oceans-nadia.com
↑13
#54 asahi.com
↑13
#68 sbisec.co.jp
↑13
#74 goobike.com
↑10
#96 baitoru.com
↑10
#99 canva.com
↑10
#64 tokyodisneyresort.jp
↑9
#71 abema.tv
↑6
#85 zozo.jp
↑6

Trending down

#66 nikkansports.com
↓19
#87 prtimes.jp
↓19
#82 kegg.jp
↓12
#27 kurashiru.com
↓11
#75 jma.go.jp
↓11
#62 moneyforward.com
↓10
#89 adobe.com
↓10
#84 kabutan.jp
↓9
#52 tiktok.com
↓7
#94 1geki.jp
↓7