Top Websites in Japan

Rank		Category	Search traffic
1	↑1	yahoo.co.jp	Internet & Telecom	272.6M +56.5M	+56.5M
2	↓1	wikipedia.org	Reference	231.9M +1.9M	+1.9M
3		youtube.com	Entertainment	106.1M -924.6K	-924.6K
4		instagram.com	Online Communities	92.4M +412.7K	+412.7K
5		rakuten.co.jp	Shopping	70.3M -4.8M	-4.8M
6		x.com	Online Communities	65M +453.7K	+453.7K
7		amazon.co.jp	Shopping	63.1M -455.7K	-455.7K
8		delishkitchen.tv	Food & Drink	46.5M -1.5M	-1.5M
9		chatgpt.com	Computers & Electronics	40.4M -104.5K	-104.5K
10		note.com	Entertainment	38.3M +415.3K	+415.3K
11		apple.com	Computers & Electronics	36.9M -399.5K	-399.5K
12		google.com	Internet & Telecom	34.3M +642.9K	+642.9K
13		tabelog.com	Food & Drink	31.8M -598.2K	-598.2K
14		missav.live	Explicit Content	30.8M +2M	+2M
15		weathernews.jp	Science	29.2M +828.8K	+828.8K
16		tenki.jp	Science	28M +2.5M	+2.5M
17		hotpepper.jp	Explicit Content	23.4M -116.3K	-116.3K
18		ameblo.jp	Online Communities	19.7M -1.3M	-1.3M
19	↑2	carsensor.net	Vehicles	18.9M +652.3K	+652.3K
20	↓1	cookpad.com	Food & Drink	18.6M -2M	-2M
21	↓1	mynavi.jp	Jobs & Education	18.2M -895.7K	-895.7K
22	↑2	docomo.ne.jp	Internet & Telecom	16.6M -168.5K	-168.5K
23	↑2	kikkoman.co.jp	Food & Drink	16M -130.3K	-130.3K
24	↓1	gamewith.jp	Games	15.4M -1.4M	-1.4M
25	↓3	weblio.jp	Reference	15.3M -2.8M	-2.8M
26		pinterest.com	Hobbies & Leisure	14.8M -920.4K	-920.4K
27	↑3	mhlw.go.jp	Law & Government	14.4M +433.4K	+433.4K
28	↑1	kakaku.com	Shopping	14.3M +328.7K	+328.7K
29	↓1	kurashiru.com	Food & Drink	13.6M -694.4K	-694.4K
30	↑1	microsoft.com	Computers & Electronics	12.8M -606K	-606K
31	↑1	uta-net.com	Entertainment	12.5M -253.9K	-253.9K
32	↑6	nintendo.com	Games	12.3M +1M	+1M
33	↑6	nikkei.com	Finance	12.1M +929.3K	+929.3K
34	↑1	cmoa.jp	Explicit Content	12M -10.4K	-10.4K
35	↑2	cosme.net	Beauty & Fitness	12M +621.7K	+621.7K
36	↑9	tbs.co.jp	Entertainment	11.7M +1.4M	+1.4M
37	↓10	my-best.com	Shopping	11.1M -3.2M	-3.2M
38	↑3	toyota.jp	Vehicles	10.8M +46.2K	+46.2K
39	↓6	16personalities.com	People & Society	10.8M -1.8M	-1.8M
40		japanpost.jp	Business & Industrial	10.5M -307.5K	-307.5K
41	↑2	indeed.com	Jobs & Education	10.5M +152.1K	+152.1K
42	↑5	asahi.com	News	10.4M +1M	+1M
43	↓1	p-world.co.jp	Explicit Content	10.4M -142.3K	-142.3K
44	↓8	tiktok.com	Online Communities	9.5M -2M	-2M
45	↑3	oricon.co.jp	Entertainment	9.3M +786.6K	+786.6K
46		suumo.jp	Real Estate	9.3M -299.3K	-299.3K
47	↓3	game8.jp	Games	8.5M -1.8M	-1.8M
48	↓14	reddit.com	Online Communities	8.3M -3.8M	-3.8M
49		mercari.com	Shopping	8.3M -124.1K	-124.1K
50	↑5	oceans-nadia.com	Entertainment	8.2M +577.5K	+577.5K
51	↓1	macaro-ni.jp	Food & Drink	8.1M -227K	-227K
52	↑11	jma.go.jp	Science	7.9M +1.1M	+1.1M
53	↑6	sbisec.co.jp	Finance	7.8M +696.6K	+696.6K
54	↑3	canva.com	Computers & Electronics	7.7M +332.4K	+332.4K
55	↑3	nitori-net.jp	Home & Garden	7.6M +346.1K	+346.1K
56	↓5	goo-net.com	Vehicles	7.4M -533.7K	-533.7K
57	↑5	jpnumber.com	Law & Government	7.3M +482.6K	+482.6K
58	↑6	tokyodisneyresort.jp	Travel	7M +442.3K	+442.3K
59	↓5	jalan.net	Travel	7M -590.9K	-590.9K
60	↑5	nta.go.jp	Finance	7M +403.7K	+403.7K
61	↓9	ajinomoto.co.jp	Food & Drink	6.8M -1M	-1M
62	↓1	line.me	Internet & Telecom	6.8M -55K	-55K
63	↓10	kotobank.jp	Reference	6.8M -955.5K	-955.5K
64	↑10	kegg.jp	Science	6.8M +899.1K	+899.1K
65	↓9	navitime.co.jp	Travel	6.7M -826.8K	-826.8K
66	↑5	eiga.com	Entertainment	6.6M +560.8K	+560.8K
67	↓7	minkabu.jp	Finance	6.6M -371K	-371K
68	↓2	mechacomic.jp	Explicit Content	6.5M +105K	+105K
69	↑13	biccamera.com	Shopping	6.1M +945.7K	+945.7K
70	↑6	abema.tv	Entertainment	6.1M +451.8K	+451.8K
71	↑1	daisonet.com	Computers & Electronics	6M +16.3K	+16.3K
72	↓2	rakuten-sec.co.jp	Finance	6M -70K	-70K
73	↑19	ntv.co.jp	Entertainment	6M +1.2M	+1.2M
74	↓5	honda.co.jp	Vehicles	6M -187.6K	-187.6K
75	↑26	pokemon.co.jp	Games	5.8M +1.4M	+1.4M
76	↑1	mufg.jp	Finance	5.8M +118.4K	+118.4K
77	↓10	fujitv.co.jp	Entertainment	5.6M -547.5K	-547.5K
78	↓3	adobe.com	Computers & Electronics	5.6M -126.4K	-126.4K
79	↓6	goobike.com	Vehicles	5.5M -426.7K	-426.7K
80	↑8	sirogohan.com	Food & Drink	5.5M +522.5K	+522.5K
81	↓13	moneyforward.com	Finance	5.4M -774.7K	-774.7K
82	↓3	jreast.co.jp	Travel	5.3M -7.2K	-7.2K
83		utaten.com	Entertainment	5.2M -34.7K	-34.7K
84	↑12	tver.jp	Explicit Content	5M +282.8K	+282.8K
85	↑4	starbucks.co.jp	Food & Drink	5M +17.7K	+17.7K
86		zozo.jp	Shopping	5M -55.2K	-55.2K
87	↓2	muji.com	Shopping	5M -135.8K	-135.8K
88	↑41	momon-ga.com	Explicit Content	4.8M +1.3M	+1.3M
89	↑1	mcdonalds.co.jp	Food & Drink	4.8M -161K	-161K
90	↑1	uniqlo.com	Shopping	4.8M -159.4K	-159.4K
91	↑8	mamastar.jp	Explicit Content	4.8M +250.8K	+250.8K
92	↑5	ekitan.com	Jobs & Education	4.8M +104.8K	+104.8K
93	↓13	netkeiba.com	Sports	4.8M -470K	-470K
94	↑16	1geki.jp	Explicit Content	4.7M +692.8K	+692.8K
95	↓17	kabutan.jp	Explicit Content	4.6M -749.7K	-749.7K
96	↑8	fc2.com	Explicit Content	4.6M +368.8K	+368.8K
97	↑10	web.nhk	News	4.6M +385.6K	+385.6K
98	↑7	npb.jp	Sports	4.6M +325.7K	+325.7K
99	↓1	facebook.com	Online Communities	4.5M +20.5K	+20.5K
100	↓19	hatenablog.com	Internet & Telecom	4.5M -685.9K	-685.9K

Top Trending Websites

Websites that changed positions within the top 100 rankings in July 2026.

↑ Trending up

Rank		Search traffic
227	↑400	env.go.jp	2M +1.3M	+1.3M
576	↑382	icloud.com	784K +310.5K	+310.5K
648	↑318	daikin.co.jp	699.5K +228.4K	+228.4K
577	↑296	fnn.jp	783K +258.5K	+258.5K
603	↑249	streetfighter.com	743.9K +206.3K	+206.3K
659	↑212	zakzak.co.jp	694.3K +168.2K	+168.2K
739	↑211	graphic.jp	609K +131.7K	+131.7K
556	↑195	alba.co.jp	811.8K +202.8K	+202.8K
569	↑194	cloud.microsoft	792K +189.5K	+189.5K
749	↑188	caloo.jp	598.6K +116.5K	+116.5K

↓ Trending down

Rank		Search traffic
606	↓334	daily.co.jp	738.8K -996K	-996K
987	↓318	umamusume.jp	453.5K -237.4K	-237.4K
868	↓284	greensnap.co.jp	511.9K -277.1K	-277.1K
988	↓276	ragnet.co.jp	453K -190.5K	-190.5K
446	↓246	sumo.or.jp	1M -1.2M	-1.2M
618	↓231	myna.go.jp	723.4K -548.6K	-548.6K
840	↓231	vietnam.vn	533.2K -226.6K	-226.6K
747	↓224	reuters.com	599.3K -274.5K	-274.5K
900	↓213	nikkan-gendai.com	496K -176.4K	-176.4K
647	↓210	warnerbros.co.jp	701.8K -385.6K	-385.6K