# Top Shopping Websites in Japan
The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
August 2025
Rank | Website | Search traffic | ||
---|---|---|---|---|
1 | yahoo.co.jp |
286.9M
+29.6M
|
+29.6M | |
2 | rakuten.co.jp |
96.6M
-8.6M
|
-8.6M | |
3 | amazon.co.jp |
91.5M
-6.8M
|
-6.8M | |
4 | ↑1 | my-best.com |
20.5M
+742K
|
+742K |
5 | ↓1 | kakaku.com |
19.6M
-1M
|
-1M |
6 | mercari.com |
10.7M
-1.2M
|
-1.2M | |
7 | biccamera.com |
6M
-579.7K
|
-579.7K | |
8 | ↑1 | muji.com |
5.3M
-346K
|
-346K |
9 | ↓1 | zozo.jp |
5.3M
-415.4K
|
-415.4K |
10 | ↑2 | tokubai.co.jp |
5.2M
+468.4K
|
+468.4K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in August 2025.
Trending up
#10
tokubai.co.jp
↑2
#4
my-best.com
↑1
#8
muji.com
↑1
#1
yahoo.co.jp
#3
amazon.co.jp
#6
mercari.com
#5
kakaku.com
#9
zozo.jp
Trending down
#5
kakaku.com
↓1
#9
zozo.jp
↓1
#1
yahoo.co.jp
#3
amazon.co.jp
#6
mercari.com
#4
my-best.com
#8
muji.com
#10
tokubai.co.jp