# Top Shopping Websites in Japan
The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
September 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | yahoo.co.jp |
258.7M
-37.6M
|
-37.6M | |
| 2 | rakuten.co.jp |
103.8M
+6.6M
|
+6.6M | |
| 3 | amazon.co.jp |
82.5M
-10.5M
|
-10.5M | |
| 4 | my-best.com |
21.6M
+1.1M
|
+1.1M | |
| 5 | kakaku.com |
18.4M
-1.3M
|
-1.3M | |
| 6 | mercari.com |
11.5M
+565.3K
|
+565.3K | |
| 7 | ↑4 | tokubai.co.jp |
5.1M
-43.6K
|
-43.6K |
| 8 | muji.com |
5.1M
-495.1K
|
-495.1K | |
| 9 | ↓2 | biccamera.com |
5M
-1M
|
-1M |
| 10 | ↑2 | uniqlo.com |
4.8M
-360.2K
|
-360.2K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in September 2025.
Trending up
↑4
#10
uniqlo.com
↑2
#1
yahoo.co.jp
#3
amazon.co.jp
#4
my-best.com
#5
kakaku.com
#6
mercari.com
#8
muji.com
↑2
Trending down
↓2
#1
yahoo.co.jp
#3
amazon.co.jp
#4
my-best.com
#5
kakaku.com
#6
mercari.com
#8
muji.com
#10
uniqlo.com
↓2
↓4