Top Shopping Websites in Japan
The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
February 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | yahoo.co.jp |
183M
+6M
|
+6M | |
| 2 | rakuten.co.jp |
88.7M
-507.1K
|
-507.1K | |
| 3 | amazon.co.jp |
65.3M
+1.8M
|
+1.8M | |
| 4 | ↑1 | kakaku.com |
16.9M
+796.7K
|
+796.7K |
| 5 | ↓1 | my-best.com |
16.7M
-776K
|
-776K |
| 6 | ↑1 | mercari.com |
10.1M
-323.3K
|
-323.3K |
| 7 | ↑1 | zozo.jp |
6M
-30.8K
|
-30.8K |
| 8 | ↑1 | muji.com |
5.7M
-210K
|
-210K |
| 9 | ↑1 | uniqlo.com |
5.5M
-342.9K
|
-342.9K |
| 10 | ↑2 | tokubai.co.jp |
5M
+230.4K
|
+230.4K |
Top Trending Websites
Websites that changed positions within the top 100 rankings in February 2026.
Trending up
#10
tokubai.co.jp
↑2
#4
kakaku.com
↑1
#6
mercari.com
↑1
#7
zozo.jp
↑1
#8
muji.com
↑1
#9
uniqlo.com
↑1
#1
yahoo.co.jp
#3
amazon.co.jp
#5
my-best.com
↑1
Trending down
#5
my-best.com
↓1
#1
yahoo.co.jp
#3
amazon.co.jp
#4
kakaku.com
↓1
#6
mercari.com
↓1
#7
zozo.jp
↓1
#8
muji.com
↓1
#9
uniqlo.com
↓1
#10
tokubai.co.jp
↓2