# Top Shopping Websites in Japan

The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.

October 2025
Rank Website Search traffic
1 yahoo.co.jp
227.4M -15.5M
2 rakuten.co.jp
88M -13.6M
3 amazon.co.jp
72.8M -7M
4 my-best.com
21M -294.2K
5 kakaku.com
17.3M +295.6K
6 mercari.com
11M -593.7K
7 muji.com
5.4M +110K
8 ↑305 popmart.com
4.9M +4.7M
9 ↓1 tokubai.co.jp
4.8M -255.2K
10 ↓1 uniqlo.com
4.5M -117K