# Top Shopping Websites in Japan
The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
November 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | yahoo.co.jp |
205.5M
-14.5M
|
-14.5M | |
| 2 | rakuten.co.jp |
82.5M
-1.7M
|
-1.7M | |
| 3 | amazon.co.jp |
64.4M
-3.4M
|
-3.4M | |
| 4 | my-best.com |
22M
+1.4M
|
+1.4M | |
| 5 | kakaku.com |
15.7M
-326.3K
|
-326.3K | |
| 6 | mercari.com |
11M
+87.2K
|
+87.2K | |
| 7 | muji.com |
5.7M
+816.7K
|
+816.7K | |
| 8 | ↑3 | uniqlo.com |
5.3M
+1.1M
|
+1.1M |
| 9 | ↓1 | zozo.jp |
5.1M
+363.8K
|
+363.8K |
| 10 | ↓1 | tokubai.co.jp |
4.6M
-95.5K
|
-95.5K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in November 2025.
Trending up
#8
uniqlo.com
↑3
#1
yahoo.co.jp
#3
amazon.co.jp
#4
my-best.com
#5
kakaku.com
#6
mercari.com
#7
muji.com
#9
zozo.jp
↑1
#10
tokubai.co.jp
↑1
Trending down
#9
zozo.jp
↓1
#10
tokubai.co.jp
↓1
#1
yahoo.co.jp
#3
amazon.co.jp
#4
my-best.com
#5
kakaku.com
#6
mercari.com
#7
muji.com
#8
uniqlo.com
↓3