# Top Shopping Websites in Japan
The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
October 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | yahoo.co.jp |
227.4M
-15.5M
|
-15.5M | |
| 2 | rakuten.co.jp |
88M
-13.6M
|
-13.6M | |
| 3 | amazon.co.jp |
72.8M
-7M
|
-7M | |
| 4 | my-best.com |
21M
-294.2K
|
-294.2K | |
| 5 | kakaku.com |
17.3M
+295.6K
|
+295.6K | |
| 6 | mercari.com |
11M
-593.7K
|
-593.7K | |
| 7 | muji.com |
5.4M
+110K
|
+110K | |
| 8 | ↑305 | popmart.com |
4.9M
+4.7M
|
+4.7M |
| 9 | ↓1 | tokubai.co.jp |
4.8M
-255.2K
|
-255.2K |
| 10 | ↓1 | uniqlo.com |
4.5M
-117K
|
-117K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in October 2025.
Trending up
#8
popmart.com
↑305
#1
yahoo.co.jp
#3
amazon.co.jp
#4
my-best.com
#5
kakaku.com
#6
mercari.com
#7
muji.com
↑1
#10
uniqlo.com
↑1
Trending down
↓1
#10
uniqlo.com
↓1
#1
yahoo.co.jp
#3
amazon.co.jp
#4
my-best.com
#5
kakaku.com
#6
mercari.com
#7
muji.com
#8
popmart.com
↓305