# Top Shopping Websites in Japan
The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
July 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | rakuten.co.jp | 90M | −3M | |
| 2 | amazon.co.jp | 86M | −3M | |
| 3 | ↑3 | my-best.com | 21M | +94K |
| 4 | kakaku.com | 18M | −1M | |
| 5 | ↓1 | mercari.com | 11M | −457K |
| 6 | ↓2 | p-world.co.jp | 10M | −612K |
| 7 | ↑2 | biccamera.com | 5.4M | −3.9K |
| 8 | ↑6 | zozo.jp | 5.3M | −747K |
| 9 | ↑3 | uniqlo.com | 5.1M | +87K |
| 9 | ↑3 | uniqlo.com | 5.1M | +87K |
## Top Trending Websites
Websites that changed positions within the top 10 rankings in July 2025.
Trending up
#81
mechacomic.jp
↑26
#50
oceans-nadia.com
↑13
#54
asahi.com
↑13
#68
sbisec.co.jp
↑13
#74
goobike.com
↑10
#96
baitoru.com
↑10
#99
canva.com
↑10
↑9
#71
abema.tv
↑6
#85
zozo.jp
↑6
Trending down
#66
nikkansports.com
↓19
#87
prtimes.jp
↓19
#82
kegg.jp
↓12
#27
kurashiru.com
↓11
#75
jma.go.jp
↓11
#62
moneyforward.com
↓10
#89
adobe.com
↓10
#84
kabutan.jp
↓9
#52
tiktok.com
↓7
#94
1geki.jp
↓7