rakuten.co.jp

楽天市場 - 日本最大級のインターネットショッピングモール
Rakuten.co.jp serves as the Japanese portal of the Rakuten Group, linking to its e-commerce marketplace, financial services, travel, media, and partner offerings. The site provides access to Rakuten Ichiba shopping, payment and banking solutions, and various digital services, with user account management and navigational tools across the Rakuten ecosystem.
Rank by traffic
43 ↑25
Worldwide
5 ↑2
🇯🇵 Japan
5 ↑4
Shopping
Monitor rakuten.co.jp:

Search Traffic for rakuten.co.jp

October 2026

In October 2026, rakuten.co.jp saw an increase in search traffic, reaching 91.2M visits, which is a increase of 34.3M visits compared to the previous month. The traffic value increased to $11.4M, a growth of $2.3M.

Traffic
91.2M +34.3M
Traffic value
$11.4M +$2.3M
Keywords
8.4M
Search Traffic
Search Traffic Value

Traffic by location for rakuten.co.jp

For rakuten.co.jp, the Japan dominates traffic with 90.8M visits, a increase of 34.2M from the previous month, making up 99.5% of the total search traffic.

Loading world map...
Location
Traffic
Share
🇯🇵 Japan
90.8M +34.2M
+34.2M
99.5%
🇺🇸 United States
186.6K +111.8K
+111.8K
0.2%
🇹🇼 Taiwan
51K -11.2K
-11.2K
0%
🇭🇰 Hong Kong
42.1K +873
+873
0%
🇰🇷 Korea
24.9K +589
+589
0%
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Top keywords for rakuten.co.jp

🇯🇵 Japan

rakuten.co.jp ranks #1 for "楽天" in Japan and receives 6.4M monthly visits from this keyword alone, a decrease of 611.6K from the previous month.

Keyword
Volume
Traffic
Position
楽天
6.7M-640K
-640K
6.4M-611.6K
-611.6K
1
楽天市場
1.4M-150K
-150K
1.4M-136K
-136K
1
楽天トラベル
2.4M+320K
+320K
1.4M+182.8K
+182.8K
1
楽天モバイル
834K-138K
-138K
792.5K+145K
+145K
1
父の日
2M
615K
1
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Top competing websites of rakuten.co.jp

🇯🇵 Japan

amazon.co.jp, my-best.com and trivago.jp rank in the top 10 organic search results for the same keywords that rakuten.co.jp gets the most traffic from. Discover more competitors of rakuten.co.jp.

Website
Traffic
Pages
Watch
amazon.co.jp
63.7M-381.5K
-381.5K
1.3M
my-best.com
12.6M-3.8M
-3.8M
32.4K
trivago.jp
580.5K+132.7K
+132.7K
12.8K
appllio.com
718.4K-275.7K
-275.7K
4K
rakuten.net
568.3K+50.7K
+50.7K
7.8K
See more competitors & alternatives →

Similarly ranked websites to rakuten.co.jp

rakuten.co.jp ranks 43rd, placing it below eksisozluk.com, which has 93.7M visits and ranks 42nd.

Website
Traffic
Rank
accuweather.com
93.9M-1.2M
-1.2M
41 ↑1
eksisozluk.com
93.7M-50.8M
-50.8M
42 ↓16
rakuten.co.jp
91.2M+34.3M
+34.3M
43 ↑25
clevelandclinic.org
90.4M-18.2M
-18.2M
44 ↓10
investing.com
89M+3.5M
+3.5M
45 ↓1
See all top-ranked websites →

Backlink Profile of rakuten.co.jp

October 2026

As of October 2026, rakuten.co.jp's Domain Rating is 93. rakuten.co.jp is linked by 240.7K websites, indicating a increase of 426 referring sites from the previous month.

Domain Rating
93
Linking websites
240.7K +426
Backlinks
Linking websites

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