rakuten.co.jp
Explicit content
Rakuten.co.jp is the official site of Rakuten, Japan's leading e-commerce platform that offers a diverse range of products and services, from online shopping and travel to digital content and financial services. Users can explore a vast selection of items across various categories, enjoy cashback rewards, and benefit from exclusive deals. The platform aims to enhance the shopping experience through its user-friendly interface and personalized recommendations, making it a go-to destination for consumers looking for convenience and value. In addition to shopping, Rakuten provides engaging services such as Rakuten Travel, which allows users to book accommodations and experiences, and Rakuten Books for reading enthusiasts. The site fosters a vibrant online community where customers can share reviews and recommendations, contributing to a more informed shopping experience. With its commitment to customer satisfaction and innovation, Rakuten continues to expand its services and reach, maintaining a prominent position in the competitive digital marketplace.
Rank by traffic
Search Traffic for rakuten.co.jp
July 2025
In July 2025, rakuten.co.jp saw a decrease in search traffic, reaching 91.5M visits, which is a decrease of 3.4M visits compared to the previous month. The traffic value decreased to $13.3M, a reduction of 30.3K.
Traffic by location for rakuten.co.jp
For rakuten.co.jp, United States dominates traffic with 90.9M visits, a decrease of 3.4M from the previous month, making up 99.3% of the total traffic.
| Location | Traffic | Share |
|---|---|---|
|
🇯🇵
Japan
|
90.9M −3.4M | 99.3% |
| 232.8K −10.7K | 0.2% | |
|
🇭🇰
Hong Kong
|
55.1K +5.7K | 0.0% |
|
🇹🇼
Taiwan
|
54K −10.7K | 0.0% |
|
🇰🇷
South Korea
|
51K −3.3K | 0.0% |
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Top keywords for rakuten.co.jp
🇯🇵 Japanrakuten.co.jp ranks #1 for "楽天" in Japan and receives 6.4M monthly visits from this keyword alone, a decrease of 611.6K from the previous month.
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| 楽天 | 6.7M −640K | 6.4M −611.6K | 1 |
| 楽天市場 | 1.4M −150K | 1.4M −136.1K | 1 |
| 楽天トラベル | 2.4M +320K | 1.4M +182.8K | 1 |
| 楽天モバイル | 834K −138K | 792.5K +145K | 1 |
| 父の日 | 2M | 615K | 1 |
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Top competing websites of rakuten.co.jp
🇯🇵 Japanamazon.co.jp, my-best.com and jtb.co.jp rank in the top 10 organic search results for the same keywords that rakuten.co.jp gets the most traffic from. Discover more competitors of rakuten.co.jp.
| Website | Traffic | Pages |
|---|---|---|
| amazon.co.jp | 93.9M | 3.6M |
| my-best.com | 28.4M | 41K |
| jtb.co.jp | 2.5M | 118.8K |
| ikyu.com | 4.9M | 168K |
| booking.com | 86.8M | 73.1K |
Similarly ranked websites to rakuten.co.jp
rakuten.co.jp ranks 48th, placing it above dpboss.boston, which has 90.9M visits and ranks 49th.
| Website | Traffic | Rank |
|---|---|---|
| ikea.com | 94.5M −4.2M | 46 ↓2 |
| mercadolivre.com.br | 93.2M −1.5M | 47 ↑2 |
| rakuten.co.jp | 91.5M −3.4M | 48 ↓2 |
| dpboss.boston | 90.9M −14.2M | 49 ↓6 |
| tripadvisor.com | 90.2M +380.3K | 50 ↑1 |
Backlink Profile of rakuten.co.jp
July 2025
As of July 2025, rakuten.co.jp's Domain Rating is 93. rakuten.co.jp is linked by 427K websites, indicating a decrease of 345 referring sites from the previous month.