# Top Websites in United Kingdom
The top 100 most visited websites in United Kingdom by Ahrefs organic search traffic estimates. Updated monthly.
November 2025
| Rank | Website | Category | Search traffic | ||
|---|---|---|---|---|---|
| 1 | wikipedia.org | Reference |
241.2M
+13.3M
|
+13.3M | |
| 2 | bbc.co.uk | News |
124M
-4.2M
|
-4.2M | |
| 3 | ↑2 | amazon.co.uk | Shopping |
66.7M
+5.5M
|
+5.5M |
| 4 | www.gov.uk | Law & Government |
64M
-358.4K
|
-358.4K | |
| 5 | ↓2 | youtube.com | Entertainment |
58.3M
-14.3M
|
-14.3M |
| 6 | reddit.com | Online Communities |
48M
+3.6M
|
+3.6M | |
| 7 | www.nhs.uk | Health |
43.7M
+1.3M
|
+1.3M | |
| 8 | facebook.com | Online Communities |
43.5M
+2.7M
|
+2.7M | |
| 9 | instagram.com | Online Communities |
37.9M
-537.2K
|
-537.2K | |
| 10 | imdb.com | Entertainment |
26M
+992.2K
|
+992.2K | |
| 11 | tripadvisor.co.uk | Travel |
22M
-1.3M
|
-1.3M | |
| 12 | ↑2 | nytimes.com | News |
21.7M
+2.1M
|
+2.1M |
| 13 | google.com | Internet & Telecom |
21.5M
+1.3M
|
+1.3M | |
| 14 | ↑1 | chatgpt.com | Computers & Electronics |
19M
+1.3M
|
+1.3M |
| 15 | ↑1 | bbcgoodfood.com | Food & Drink |
18.6M
+1.2M
|
+1.2M |
| 16 | ↑1 | apple.com | Computers & Electronics |
16.9M
-30.7K
|
-30.7K |
| 17 | ↑1 | next.co.uk | Shopping |
16.4M
+77K
|
+77K |
| 18 | ↑12 | live.com | Internet & Telecom |
16M
+5M
|
+5M |
| 19 | ↓7 | microsoft.com | Computers & Electronics |
15.9M
-5.9M
|
-5.9M |
| 20 | ↑4 | argos.co.uk | Shopping |
14.9M
+1M
|
+1M |
| 21 | ↑1 | ebay.co.uk | Shopping |
14.6M
+425.3K
|
+425.3K |
| 22 | ↑3 | marksandspencer.com | Shopping |
14.5M
+734.1K
|
+734.1K |
| 23 | ↓3 | indeed.com | Jobs & Education |
14.5M
-169.4K
|
-169.4K |
| 24 | ↑3 | boots.com | Health |
14.5M
+1.5M
|
+1.5M |
| 25 | ↓2 | rightmove.co.uk | Real Estate |
13.6M
-320.4K
|
-320.4K |
| 26 | ↓5 | autotrader.co.uk | Vehicles |
13.5M
-823.8K
|
-823.8K |
| 27 | ↑1 | yahoo.com | News |
12.4M
-237.8K
|
-237.8K |
| 28 | ↑5 | theguardian.com | News |
12.2M
+1.6M
|
+1.6M |
| 29 | ↓3 | service.gov.uk | Law & Government |
12.2M
-1.3M
|
-1.3M |
| 30 | ↓11 | metoffice.gov.uk | Science |
12.1M
-3.4M
|
-3.4M |
| 31 | ↑3 | pinterest.com | Hobbies & Leisure |
11.2M
+732.8K
|
+732.8K |
| 32 | ↓1 | diy.com | Home & Garden |
11M
-1.7K
|
-1.7K |
| 33 | ↓4 | skysports.com | Sports |
10.7M
-1.1M
|
-1.1M |
| 34 | ↑2 | fandom.com | Entertainment |
10.6M
+574K
|
+574K |
| 35 | ↑2 | asda.com | Shopping |
10.4M
+574.1K
|
+574.1K |
| 36 | ↓4 | sky.com | Entertainment |
10M
-722.3K
|
-722.3K |
| 37 | ↓2 | clevelandclinic.org | Health |
10M
-204.3K
|
-204.3K |
| 38 | ↑2 | ikea.com | Home & Garden |
9.2M
+3.6K
|
+3.6K |
| 39 | ↑3 | sainsburys.co.uk | Shopping |
9.2M
+572.4K
|
+572.4K |
| 40 | ↑1 | currys.co.uk | Shopping |
9.2M
+257.8K
|
+257.8K |
| 41 | ↓2 | bbc.com | News |
9M
-497.7K
|
-497.7K |
| 42 | ↑4 | thesun.co.uk | News |
9M
+626.6K
|
+626.6K |
| 43 | ↑2 | royalmail.com | Shopping |
8.7M
+274.5K
|
+274.5K |
| 44 | ↓6 | x.com | Explicit Content |
8.5M
-1.2M
|
-1.2M |
| 45 | ↓1 | mayoclinic.org | Health |
8.5M
-37.5K
|
-37.5K |
| 46 | ↑2 | tesco.com | Shopping |
8.1M
+336.6K
|
+336.6K |
| 47 | tiktok.com | Online Communities |
8M
-42K
|
-42K | |
| 48 | ↓5 | tui.co.uk | Travel |
7.8M
-787.7K
|
-787.7K |
| 49 | ↑4 | dailymail.co.uk | News |
7.8M
+1.1M
|
+1.1M |
| 50 | ↑4 | netflix.com | Entertainment |
7.7M
+1.3M
|
+1.3M |
| 51 | ↓1 | screwfix.com | Home & Garden |
7.7M
+442K
|
+442K |
| 52 | ↓3 | thetrainline.com | Travel |
7.4M
+140.8K
|
+140.8K |
| 53 | ↑2 | dunelm.com | Home & Garden |
6.8M
+377.2K
|
+377.2K |
| 54 | ↑4 | moneysavingexpert.com | Finance |
6.4M
+85.8K
|
+85.8K |
| 55 | ↑6 | johnlewis.com | Shopping |
6.4M
+285.2K
|
+285.2K |
| 56 | linkedin.com | Jobs & Education |
6.3M
-59.6K
|
-59.6K | |
| 57 | ↑10 | smythstoys.com | Shopping |
6.3M
+1M
|
+1M |
| 58 | ↓7 | espncricinfo.com | Sports |
6.2M
-652.7K
|
-652.7K |
| 59 | ↑3 | canva.com | Computers & Electronics |
6M
+193.9K
|
+193.9K |
| 60 | ↑5 | sportinglife.com | Sports |
6M
+304K
|
+304K |
| 61 | ↑2 | trustpilot.com | Business & Industrial |
6M
+133K
|
+133K |
| 62 | ↓10 | easyjet.com | Travel |
6M
-711.2K
|
-711.2K |
| 63 | ↓6 | skyscanner.net | Travel |
6M
-386.8K
|
-386.8K |
| 64 | ↓4 | healthline.com | Health |
6M
-181.7K
|
-181.7K |
| 65 | ↓6 | tfl.gov.uk | Travel |
5.9M
-477.5K
|
-477.5K |
| 66 | ↑2 | etsy.com | Shopping |
5.4M
+221.5K
|
+221.5K |
| 67 | ↑9 | rottentomatoes.com | Entertainment |
5.3M
+650.3K
|
+650.3K |
| 68 | ↑1 | bt.com | Internet & Telecom |
5.2M
+65.3K
|
+65.3K |
| 69 | ↑13 | flashscore.co.uk | Sports |
5.1M
+888.5K
|
+888.5K |
| 70 | ↑2 | nike.com | Sports |
5.1M
+102.9K
|
+102.9K |
| 71 | ↓5 | sportsdirect.com | Sports |
5M
-404.4K
|
-404.4K |
| 72 | ↑2 | spotify.com | Entertainment |
5M
+181.8K
|
+181.8K |
| 73 | ↓9 | booking.com | Travel |
5M
-755.3K
|
-755.3K |
| 74 | ↓3 | nih.gov | Health |
5M
-122K
|
-122K |
| 75 | ↑4 | vivastreet.co.uk | Explicit Content |
4.9M
+488.8K
|
+488.8K |
| 76 | ↑8 | express.co.uk | News |
4.8M
+860.5K
|
+860.5K |
| 77 | ↓7 | halfords.com | Vehicles |
4.8M
-301.2K
|
-301.2K |
| 78 | ↓5 | zoopla.co.uk | Real Estate |
4.8M
-117.8K
|
-117.8K |
| 79 | ↑4 | quora.com | Online Communities |
4.8M
+510.1K
|
+510.1K |
| 80 | ↓2 | jdsports.co.uk | Sports |
4.6M
+150.5K
|
+150.5K |
| 81 | ↓6 | independent.co.uk | News |
4.5M
-174K
|
-174K |
| 82 | ↓5 | asos.com | Shopping |
4.5M
+24.2K
|
+24.2K |
| 83 | ↓2 | lse.co.uk | Finance |
4.2M
-73.9K
|
-73.9K |
| 84 | ↑3 | premierleague.com | Sports |
4.2M
+317.5K
|
+317.5K |
| 85 | ↑1 | whatsapp.com | Internet & Telecom |
4.2M
+241K
|
+241K |
| 86 | ↑10 | espn.co.uk | Sports |
4.2M
+484.7K
|
+484.7K |
| 87 | ↓7 | mirror.co.uk | News |
4.2M
-205.2K
|
-205.2K |
| 88 | ↑3 | telegraph.co.uk | News |
4.1M
+384.8K
|
+384.8K |
| 89 | ↑4 | superdrug.com | Health |
4M
+250.1K
|
+250.1K |
| 90 | nationalrail.co.uk | Travel |
3.9M
+79.7K
|
+79.7K | |
| 91 | ↓6 | natwest.com | Finance |
3.8M
-184.3K
|
-184.3K |
| 92 | ↑9 | therange.co.uk | Home & Garden |
3.7M
+231.9K
|
+231.9K |
| 93 | ↑6 | sparxmaths.com | Jobs & Education |
3.7M
+185.5K
|
+185.5K |
| 94 | ↑12 | aldi.co.uk | Shopping |
3.7M
+310.4K
|
+310.4K |
| 95 | ↑3 | adobe.com | Computers & Electronics |
3.7M
+111.5K
|
+111.5K |
| 96 | ↑15 | radiotimes.com | Entertainment |
3.6M
+338.5K
|
+338.5K |
| 97 | ↑3 | hm.com | Shopping |
3.5M
+66.6K
|
+66.6K |
| 98 | ↑20 | danword.com | Games |
3.5M
+423.2K
|
+423.2K |
| 99 | ↑13 | paypal.com | Finance |
3.5M
+284.2K
|
+284.2K |
| 100 | ↑4 | merriam-webster.com | Reference |
3.5M
+103.3K
|
+103.3K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in November 2025.
Trending up
#309
rugbyworldcup.com
↑406
#492
smiffys.com
↑343
#715
beebom.com
↑250
#284
downdetector.co.uk
↑224
#701
canadagoose.com
↑218
#696
yourweather.co.uk
↑218
#740
kitchensanctuary.com
↑211
#716
ig.com
↑204
#654
fifa.com
↑195
↑181
Trending down
#960
avfc.co.uk
↓635
#894
arbor-education.com
↓313
#834
usatoday.com
↓304
#810
vivastreet.info
↓268
#924
lta.org.uk
↓251
#561
pokemondb.net
↓250
#457
dwp.gov.uk
↓237
#901
hindustantimes.com
↓226
#676
tipranks.com
↓218
#821
pitchup.com
↓214