amazon.co.uk

Amazon.co.uk: Low Prices in Electronics, Books, Sporting Goods, Toys, Games, DVDs, Video Games, Home & Garden, and much more.

Amazon.co.uk is your one-stop online shopping destination in the UK, offering an extensive range of products from electronics and clothing to books and home essentials. With user-friendly navigation and personalized recommendations, customers can easily explore millions of items, enjoy competitive prices, and benefit from seamless delivery options, including same-day and next-day service in select areas. Stay updated with the latest deals and exclusive offers, and enjoy a secure shopping experience with comprehensive customer support. From bestsellers to unique finds, Amazon.co.uk caters to every shopper's needs and preferences, featuring a diverse selection of products across various categories. Whether you're looking for the latest gadgets, fashionable apparel, or household goods, you'll discover unbeatable prices and convenient purchasing options. Join millions of satisfied customers who trust Amazon for their everyday shopping, and take advantage of user reviews and ratings to make informed decisions before you buy. With dedicated services like Amazon Prime, shopping has never been more convenient and enjoyable.

Rank by traffic

Search Traffic for amazon.co.uk

July 2025

In July 2025, amazon.co.uk saw a decrease in search traffic, reaching 64.9M visits, which is a decrease of 3.2M visits compared to the previous month. The traffic value decreased to $13.9M, a reduction of 369.6K.

Traffic
64.9M −3.2M
Traffic value
$13.9M +369.6K
Keywords
9.5M
Top websites / Traffic by location

Traffic by location for amazon.co.uk

For amazon.co.uk, United States dominates traffic with 61.3M visits, a decrease of 3M from the previous month, making up 94.4% of the total traffic.

Location Traffic Share
🇬🇧 United Kingdom
61.3M −3M 94.4%
🇮🇪 Ireland
580.7K −119.1K 0.8%
🇮🇳 India
532.6K +151.4K 0.8%
🇵🇰 Pakistan
274K +29.8K 0.4%
🇺🇸 United States
244.9K −45.4K 0.3%

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Top keywords for amazon.co.uk

🇬🇧 United Kingdom

amazon.co.uk ranks #1 for "amazon" in United Kingdom and receives 11M monthly visits from this keyword alone, a decrease of 2.8M from the previous month.

Keyword Volume Traffic Position
amazon 11.5M +360K 11M +2.8M 1
amazon uk 7M −40K 6.6M −41.6K 1
amazon prime 1.1M +70K 1M +70.7K 1
wordle uk 1.1M 122.1K −23.3K 5
amazon music 109K +2K 100.2K +1.4K 1

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Top competing websites of amazon.co.uk

🇬🇧 United Kingdom

argos.co.uk, therange.co.uk and currys.co.uk rank in the top 10 organic search results for the same keywords that amazon.co.uk gets the most traffic from. Discover more competitors of amazon.co.uk.

Website Traffic Pages
argos.co.uk 17.3M 82.9K
therange.co.uk 4.6M 105K
currys.co.uk 7.6M 66.2K
amazon.com 449.2M 570.4K
samsung.com 96M 104.3K

See more competitors & alternatives →

Similarly ranked websites to amazon.co.uk

amazon.co.uk ranks 70th, placing it above walmart.com, which has 64.7M visits and ranks 71th.

Website Traffic Rank
amazon.it 65.1M +17.2M 68 ↓1
weather.com 65M −6.2M 69
amazon.co.uk 64.9M −3.2M 70 ↑2
walmart.com 64.7M −9.9M 71 ↑3
webmd.com 64.1M −7.6M 72 ↓1

See all top-ranked websites →

Backlink Profile of amazon.co.uk

July 2025

As of July 2025, amazon.co.uk's Domain Rating is 93. amazon.co.uk is linked by 579.9K websites, indicating a decrease of 6.5K referring sites from the previous month.

Domain Rating
93
Linking websites
579.9K −6.5K