amazon.it

Amazon.it – Acquisti online di elettronica, libri, abbigliamento, prodotti per la casa e molto altro

Amazon.it is the premier online shopping destination in Italy, offering a vast selection of products across various categories, including electronics, fashion, books, home goods, and more. Customers can explore thousands of items with ease, benefiting from customer reviews, detailed product descriptions, and competitive prices. With efficient shipping options and reliable customer service, Amazon.it makes online shopping convenient and enjoyable, catering to the needs of every shopper with innovative services like Amazon Prime, which includes fast delivery and exclusive deals. Whether you're looking for the latest tech gadgets or everyday essentials, Amazon.it is your go-to platform for a seamless online shopping experience.

Rank by traffic

Search Traffic for amazon.it

July 2025

In July 2025, amazon.it saw a decrease in search traffic, reaching 65.1M visits, which is a decrease of 17.2M visits compared to the previous month. The traffic value decreased to $4.6M, a reduction of 765.8K.

Traffic
65.1M +17.2M
Traffic value
$4.6M +765.8K
Keywords
6.6M
Top websites / Traffic by location

Traffic by location for amazon.it

For amazon.it, United States dominates traffic with 64.4M visits, a decrease of 18.6M from the previous month, making up 98.9% of the total traffic.

Location Traffic Share
🇮🇹 Italy
64.4M +18.6M 98.9%
🇺🇸 United States
179.8K −5.9K 0.2%
🇮🇳 India
145.1K −90.9K 0.2%
🇰🇷 South Korea
67.3K −1.3M 0.1%
🇫🇷 France
52.5K −4.8K 0.0%

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Top keywords for amazon.it

🇮🇹 Italy

amazon.it ranks #1 for "amazon" in Italy and receives 12.4M monthly visits from this keyword alone, a decrease of 5.4M from the previous month.

Keyword Volume Traffic Position
amazon 13.1M +490K 12.4M +5.4M 1
amazon prime 848K +133K 405K −269.3K 1
amazon it 284K +7K 228K +5.3K 1
prime day 130K +89K 103.6K +70.8K 1
cb01 856K −16K 88.5K −122.5K 5

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Top competing websites of amazon.it

🇮🇹 Italy

ebay.it, trovaprezzi.it and leroymerlin.it rank in the top 10 organic search results for the same keywords that amazon.it gets the most traffic from. Discover more competitors of amazon.it.

Website Traffic Pages
ebay.it 4.1M 23.6K
trovaprezzi.it 2.7M 31.7K
leroymerlin.it 6.6M 12.8K
manomano.it 838.7K 8.4K
zalando.it 4.7M 5.6K

See more competitors & alternatives →

Similarly ranked websites to amazon.it

amazon.it ranks 68th, placing it above weather.com, which has 65M visits and ranks 69th.

Website Traffic Rank
www.nhs.uk 69.4M −5.9M 66 ↓10
merriam-webster.com 65.4M −6.4M 67 ↑1
amazon.it 65.1M +17.2M 68 ↓1
weather.com 65M −6.2M 69
amazon.co.uk 64.9M −3.2M 70 ↑2

See all top-ranked websites →

Backlink Profile of amazon.it

July 2025

As of July 2025, amazon.it's Domain Rating is 91. amazon.it is linked by 131.9K websites, indicating a decrease of 1.8K referring sites from the previous month.

Domain Rating
91
Linking websites
131.9K −1.8K