amazon.com
Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more
Amazon.com is the world's largest online retailer, offering a vast selection of products from books and electronics to clothing and home goods. With a user-friendly interface and personalized recommendations, shoppers can easily find what they need or discover new items that pique their interest. Amazon also provides services like Prime membership, which offers benefits such as free shipping, access to streaming media, and exclusive deals, making it a go-to destination for millions looking to enhance their shopping experience.
Rank by traffic
Search Traffic for amazon.com
July 2025
In July 2025, amazon.com saw a decrease in search traffic, reaching 394.4M visits, which is a decrease of 37.6M visits compared to the previous month. The traffic value decreased to $116.9M, a reduction of 6.7M.
Traffic by location for amazon.com
For amazon.com, United States dominates traffic with 301.9M visits, a decrease of 38.9M from the previous month, making up 76.5% of the total traffic.
| Location | Traffic | Share |
|---|---|---|
| 301.9M −38.9M | 76.5% | |
|
🇮🇳
India
|
30.7M +11.2M | 7.7% |
|
🇧🇷
Brazil
|
3.1M +164.2K | 0.7% |
|
🇵🇭
Philippines
|
2.9M −257.3K | 0.7% |
|
🇵🇰
Pakistan
|
2.7M −1.1M | 0.6% |
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Top keywords for amazon.com
🇺🇸 United Statesamazon.com ranks #1 for "amazon" in United States and receives 76.4M monthly visits from this keyword alone, a decrease of 3.2M from the previous month.
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| amazon | 80.4M +3.4M | 76.4M +3.2M | 1 |
| amazon prime | 17.7M +2.3M | 17.2M +2.3M | 1 |
| amazon prime video | 3.5M +30K | 2.4M −20.3K | 1 |
| amazon.com | 1.8M +150K | 1.7M +141.9K | 1 |
| amazon video | 606K +20K | 623.7K +190.2K | 1 |
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Top competing websites of amazon.com
🇺🇸 United Stateswalmart.com, target.com and apple.com rank in the top 10 organic search results for the same keywords that amazon.com gets the most traffic from. Discover more competitors of amazon.com.
| Website | Traffic | Pages |
|---|---|---|
| walmart.com | 75.5M | 5.6M |
| target.com | 41.7M | 1.6M |
| apple.com | 512.1M | 4.3M |
| bestbuy.com | 24.3M | 450.2K |
| samsung.com | 96M | 266.5K |
Similarly ranked websites to amazon.com
amazon.com ranks 11th, placing it above apple.com, which has 370.6M visits and ranks 12th.
| Website | Traffic | Rank |
|---|---|---|
| openai.com | 504.2M −184.2M | 9 |
| imdb.com | 444.3M −21.6M | 10 |
| amazon.com | 394.4M −37.6M | 11 |
| apple.com | 370.6M −132.3M | 12 ↑1 |
| microsoft.com | 340.5M −103.8M | 13 ↓1 |
Backlink Profile of amazon.com
July 2025
As of July 2025, amazon.com's Domain Rating is 96. amazon.com is linked by 4M websites, indicating a decrease of 46.8K referring sites from the previous month.