www.gov.uk
GOV.UK - The best place to find government services and information
The official government website of the United Kingdom, www.gov.uk, serves as a comprehensive resource for citizens and residents seeking information on a wide array of public services and government-related topics. Visitors can find guidance on everything from applying for benefits and learning about taxes to accessing driving licenses and health services. The site is designed to provide clear and accessible information, ensuring that individuals have the tools they need to navigate government processes effectively. At www.gov.uk, users can stay updated on important government announcements, legislative changes, and public policies that impact daily life. The website serves as a hub for news, advice, and practical resources, empowering individuals to engage with government services and take advantage of available opportunities. With its user-friendly interface and extensive content, the site reflects the UK's commitment to transparency and accessibility in public service.
Rank by traffic
Search Traffic for www.gov.uk
July 2025
In July 2025, www.gov.uk saw a decrease in search traffic, reaching 61.3M visits, which is a decrease of 8M visits compared to the previous month. The traffic value decreased to $32.7M, a reduction of 3.6M.
Traffic by location for www.gov.uk
For www.gov.uk, United States dominates traffic with 58.1M visits, a decrease of 7.7M from the previous month, making up 94.8% of the total traffic.
| Location | Traffic | Share |
|---|---|---|
| 58.1M −7.7M | 94.8% | |
| 781.3K −47K | 1.2% | |
|
🇮🇳
India
|
438.9K −25.9K | 0.7% |
|
🇦🇺
Australia
|
133.9K −358 | 0.2% |
|
🇵🇰
Pakistan
|
107.9K +1.6K | 0.1% |
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Top keywords for www.gov.uk
🇬🇧 United Kingdomwww.gov.uk ranks #1 for "universal credit" in United Kingdom and receives 6.4M monthly visits from this keyword alone, a decrease of 380.2K from the previous month.
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| universal credit | 6.6M +40K | 6.4M −380.2K | 1 |
| mot check | 2.3M +100K | 2.5M +111.6K | 1 |
| universal credit login | 2.5M −20K | 1.7M −14.2K | 1 |
| companies house | 890K +8K | 894.2K +7.6K | 1 |
| universal credit log in | 1.1M −20K | 757.8K −13.3K | 1 |
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Top competing websites of www.gov.uk
🇬🇧 United Kingdomservice.gov.uk, nidirect.gov.uk and blog.gov.uk rank in the top 10 organic search results for the same keywords that www.gov.uk gets the most traffic from. Discover more competitors of www.gov.uk.
| Website | Traffic | Pages |
|---|---|---|
| service.gov.uk | 23.7M | 69.3K |
| nidirect.gov.uk | 1.7M | 5.8K |
| blog.gov.uk | 451.8K | 17.6K |
| hmrc.gov.uk | 206.5K | 10.4K |
| motorway.co.uk | 387.1K | 670 |
Similarly ranked websites to www.gov.uk
www.gov.uk ranks 77th, placing it above cambridge.org, which has 60.7M visits and ranks 78th.
| Website | Traffic | Rank |
|---|---|---|
| nba.com | 62.2M −18.4M | 75 ↑1 |
| nike.com | 61.8M −6.8M | 76 ↑2 |
| www.gov.uk | 61.3M −8M | 77 ↑2 |
| cambridge.org | 60.7M −2.9M | 78 ↑8 |
| sahibinden.com | 59.9M −4.3M | 79 ↑3 |
Backlink Profile of www.gov.uk
July 2025
As of July 2025, www.gov.uk's Domain Rating is 93. www.gov.uk is linked by 583.5K websites, indicating a decrease of 6.1K referring sites from the previous month.