nike.com
Nike. Just Do It.
Explore the world of Nike, where innovation meets athletic performance. Discover our extensive range of high-quality footwear, apparel, and equipment designed for athletes of all levels. From cutting-edge running shoes to stylish sportswear, Nike empowers you to push your boundaries and achieve your goals. Stay updated with the latest collections, athlete endorsements, and exclusive offers, and find inspiration to elevate your game both on and off the field. Join the Nike community and embrace the spirit of victory.
Rank by traffic
Search Traffic for nike.com
July 2025
In July 2025, nike.com saw a decrease in search traffic, reaching 61.8M visits, which is a decrease of 6.8M visits compared to the previous month. The traffic value decreased to $11.3M, a reduction of 926.9K.
Traffic by location for nike.com
For nike.com, United States dominates traffic with 18.8M visits, a decrease of 2.2M from the previous month, making up 30.4% of the total traffic.
| Location | Traffic | Share |
|---|---|---|
| 18.8M −2.2M | 30.4% | |
| 4.7M −711.5K | 7.6% | |
|
🇫🇷
France
|
4.2M +279.2K | 6.8% |
|
🇩🇪
Germany
|
3.2M −408.6K | 5.1% |
|
🇹🇷
Turkey
|
2.3M −323.3K | 3.8% |
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Top keywords for nike.com
🇺🇸 United Statesnike.com ranks #1 for "nike" in United States and receives 1.4M monthly visits from this keyword alone, a decrease of 205.6K from the previous month.
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| nike | 2.6M +280K | 1.4M +205.6K | 1 |
| nike dunks | 715K +164K | 394K +157.7K | 1 |
| nike shoes | 346K +20K | 261.3K +13.8K | 1 |
| shop nike air max 90 | 361K | 245.9K −79.5K | 1 |
| jordans | 451K +34K | 182.6K +3.2K | 1 |
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Top competing websites of nike.com
🇺🇸 United Statesdickssportinggoods.com, footlocker.com and hibbett.com rank in the top 10 organic search results for the same keywords that nike.com gets the most traffic from. Discover more competitors of nike.com.
| Website | Traffic | Pages |
|---|---|---|
| dickssportinggoods.com | 10.2M | 111.8K |
| footlocker.com | 4.6M | 28.2K |
| hibbett.com | 1.1M | 37.1K |
| stockx.com | 8.5M | 123.8K |
| goat.com | 2.8M | 60.5K |
Similarly ranked websites to nike.com
nike.com ranks 76th, placing it above www.gov.uk, which has 61.3M visits and ranks 77th.
| Website | Traffic | Rank |
|---|---|---|
| yandex.ru | 63.3M −15.5M | 74 ↓4 |
| nba.com | 62.2M −18.4M | 75 ↑1 |
| nike.com | 61.8M −6.8M | 76 ↑2 |
| www.gov.uk | 61.3M −8M | 77 ↑2 |
| cambridge.org | 60.7M −2.9M | 78 ↑8 |
Backlink Profile of nike.com
July 2025
As of July 2025, nike.com's Domain Rating is 91. nike.com is linked by 248.2K websites, indicating a decrease of 846 referring sites from the previous month.