instagram.com
Explicit content
Instagram is a vibrant social media platform that enables users to share photos and videos, connect with friends and followers, and discover new content through personalized feeds. With an array of filters and editing tools, Instagram allows users to enhance their visual storytelling, making it easy to capture and share life’s special moments. The platform serves as a hub for creativity, inspiration, and community, bringing together people from all around the world to explore diverse interests, from fashion and travel to art and fitness. Whether you're a casual user, a business looking to engage with customers, or a creator sharing your work, Instagram provides an engaging space for interaction and discovery.
Rank by traffic
Search Traffic for instagram.com
July 2025
In July 2025, instagram.com saw a decrease in search traffic, reaching 1.3B visits, which is a decrease of 216.8M visits compared to the previous month. The traffic value decreased to $177.1M, a reduction of 20.2M.
Traffic by location for instagram.com
For instagram.com, United States dominates traffic with 256.4M visits, a decrease of 38.5M from the previous month, making up 20.1% of the total traffic.
| Location | Traffic | Share |
|---|---|---|
|
🇺🇸
United States
|
256.4M −38.5M | 20.1% |
|
🇮🇳
India
|
180.2M −50.7M | 14.1% |
|
🇧🇷
Brazil
|
109.2M −11.6M | 8.5% |
|
🇯🇵
Japan
|
64.8M −6.6M | 5.0% |
|
🇮🇩
Indonesia
|
63.3M −6.1M | 4.9% |
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Top keywords for instagram.com
🇺🇸 United Statesinstagram.com ranks #1 for "instagram" in United States and receives 16.6M monthly visits from this keyword alone, a decrease of 505.3K from the previous month.
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| 16.7M +510K | 16.6M +505.3K | 1 | |
| ella purnell | 4M | 926.7K +126K | 1 |
| tom holland | 3.1M +1.1M | 860.2K +311.8K | 1 |
| jeremy allen white | 3M +1.3M | 804.2K +344.4K | 1 |
| florence pugh | 3.6M +2.8M | 781.7K +743.5K | 1 |
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Top competing websites of instagram.com
🇺🇸 United Statesfacebook.com, tiktok.com and youtube.com rank in the top 10 organic search results for the same keywords that instagram.com gets the most traffic from. Discover more competitors of instagram.com.
| Website | Traffic | Pages |
|---|---|---|
| facebook.com | 1.4B | 49.5M |
| tiktok.com | 334.2M | 43.7M |
| youtube.com | 1.8B | 49.4M |
| x.com | 311.6M | 10.1M |
| imdb.com | 469.7M | 4.6M |
Similarly ranked websites to instagram.com
instagram.com ranks 4th, placing it above facebook.com, which has 1.2B visits and ranks 5th.
| Website | Traffic | Rank |
|---|---|---|
| youtube.com | 1.4B −350.6M | 2 |
| google.com | 1.3B −84.5M | 3 |
| instagram.com | 1.3B −216.8M | 4 |
| facebook.com | 1.2B −112.5M | 5 |
| reddit.com | 871.9M +46.3M | 6 |
Backlink Profile of instagram.com
July 2025
As of July 2025, instagram.com's Domain Rating is 99. instagram.com is linked by 28.3M websites, indicating a decrease of 122K referring sites from the previous month.