youtube.com
Explicit content
YouTube is the world's leading video-sharing platform where millions of users can upload, view, and share videos. With a vast array of content categories including music, tutorials, vlogs, and entertainment, YouTube offers something for everyone. Users can subscribe to channels, create playlists, and engage with a global community through comments and live streams, making it an indispensable resource for learning, creativity, and social connection. Whether you're looking for the latest music videos, informative documentaries, or a deep dive into your favorite hobby, YouTube's extensive library ensures endless exploration and enjoyment.
Rank by traffic
Search Traffic for youtube.com
July 2025
In July 2025, youtube.com saw a decrease in search traffic, reaching 1.4B visits, which is a decrease of 350.6M visits compared to the previous month. The traffic value decreased to $110.2M, a reduction of 40.4M.
Traffic by location for youtube.com
For youtube.com, United States dominates traffic with 245.8M visits, a decrease of 56.3M from the previous month, making up 17.8% of the total traffic.
| Location | Traffic | Share |
|---|---|---|
| 245.8M −56.3M | 17.8% | |
|
🇮🇳
India
|
179.1M −60.2M | 12.9% |
|
🇧🇷
Brazil
|
75.2M −16.8M | 5.4% |
|
🇹🇷
Turkey
|
71.4M −54.6M | 5.1% |
|
🇯🇵
Japan
|
50.8M −16.3M | 3.6% |
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Top keywords for youtube.com
🇺🇸 United Statesyoutube.com ranks #1 for "youtube" in United States and receives 90.4M monthly visits from this keyword alone, a decrease of 2.5M from the previous month.
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| youtube | 99.6M −2.1M | 90.4M +2.5M | 1 |
| youtube tv | 3.9M −70K | 3.8M −60.4K | 1 |
| you | 4M +4M | 3.4M +3.4M | 1 |
| y | 3.4M −50K | 2.8M −50.8K | 1 |
| you tube | 2.6M −90K | 2.2M −173.9K | 1 |
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Top competing websites of youtube.com
🇺🇸 United Statestiktok.com, instagram.com and wikipedia.org rank in the top 10 organic search results for the same keywords that youtube.com gets the most traffic from. Discover more competitors of youtube.com.
| Website | Traffic | Pages |
|---|---|---|
| tiktok.com | 334.2M | 42.8M |
| instagram.com | 1.6B | 41.2M |
| wikipedia.org | 5.1B | 3.4M |
| x.com | 311.6M | 10.1M |
| spotify.com | 208.3M | 2.9M |
Similarly ranked websites to youtube.com
youtube.com ranks 2nd, placing it above google.com, which has 1.3B visits and ranks 3rd.
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org | 4.5B −382.9M | 1 |
| youtube.com | 1.4B −350.6M | 2 |
| google.com | 1.3B −84.5M | 3 |
| instagram.com | 1.3B −216.8M | 4 |
| facebook.com | 1.2B −112.5M | 5 |
Backlink Profile of youtube.com
July 2025
As of July 2025, youtube.com's Domain Rating is 99. youtube.com is linked by 22.6M websites, indicating a decrease of 109.8K referring sites from the previous month.