asos.com
asos | Fashion Clothing for Women, Men, Kids and Accessories
ASOS.com is a leading online fashion retailer that offers a diverse range of clothing, accessories, and beauty products for men and women. With a keen focus on the latest trends, ASOS provides shoppers with an extensive selection of stylish items from both established brands and emerging designers. Customers can enjoy a seamless shopping experience, complete with easy navigation, personalized recommendations, and exclusive discounts. Whether you're looking for casual wear, formal attire, or trendy footwear, ASOS ensures that you'll find the perfect fit to express your unique style. With customer reviews and detailed product descriptions, ASOS makes it easy to shop confidently and stay ahead in the fashion game.
Rank by traffic
Search Traffic for asos.com
July 2025
In July 2025, asos.com saw a decrease in search traffic, reaching 12.6M visits, which is a decrease of 192.4K visits compared to the previous month. The traffic value decreased to $2.8M, a reduction of 67.5K.
Traffic by location for asos.com
For asos.com, United States dominates traffic with 5.1M visits, a decrease of 332.5K from the previous month, making up 40.2% of the total traffic.
| Location | Traffic | Share |
|---|---|---|
| 5.1M +332.5K | 40.2% | |
| 1.5M +2K | 12.3% | |
|
🇫🇷
France
|
1.1M +37.7K | 8.5% |
|
🇩🇪
Germany
|
883.3K −95.3K | 7.0% |
|
🇦🇺
Australia
|
472K +7.7K | 3.7% |
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Top keywords for asos.com
🇺🇸 United Statesasos.com ranks #1 for "asos" in United States and receives 539.3K monthly visits from this keyword alone, a decrease of 6.3K from the previous month.
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| asos | 545K −6K | 539.3K −6.3K | 1 |
| clothes | 158K +5K | 21.8K +20.8K | 1 |
| topshop | 22K | 20.9K | 1 |
| top shop | 20K | 17.5K +617 | 1 |
| asos us | 15K −1K | 15K −817 | 1 |
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Top competing websites of asos.com
🇺🇸 United Stateshm.com, lulus.com and boohoo.com rank in the top 10 organic search results for the same keywords that asos.com gets the most traffic from. Discover more competitors of asos.com.
| Website | Traffic | Pages |
|---|---|---|
| hm.com | 36.7M | 152.5K |
| lulus.com | 2.8M | 33.3K |
| boohoo.com | 4M | 56.8K |
| prettylittlething.us | 1.5M | 27K |
| revolve.com | 2.6M | 160.6K |
Similarly ranked websites to asos.com
asos.com ranks 573th, placing it above free.fr, which has 12.6M visits and ranks 574th.
| Website | Traffic | Rank |
|---|---|---|
| reclameaqui.com.br | 12.6M −3.1M | 571 ↑75 |
| capcut.com | 12.6M −1.8M | 572 ↑40 |
| asos.com | 12.6M +192.4K | 573 ↑79 |
| free.fr | 12.6M −1.7M | 574 ↓8 |
| 3bmeteo.com | 12.6M −1M | 575 ↑11 |
Backlink Profile of asos.com
July 2025
As of July 2025, asos.com's Domain Rating is 87. asos.com is linked by 121.3K websites, indicating a decrease of 1.1K referring sites from the previous month.