hm.com
hm.com
H&M is your go-to destination for fashionable clothing, accessories, and home decor at affordable prices. With a commitment to sustainability, H&M offers a diverse range of styles for men, women, and children, making it easy to find something for everyone in the family. Explore seasonal collections, trendy basics, and timeless pieces that fit every occasion. The online shopping experience is seamless, with a user-friendly interface that allows you to discover new arrivals and exclusive deals effortlessly. Join the fashion revolution and express your personal style with H&M’s extensive selection designed for the modern shopper.
Rank by traffic
Search Traffic for hm.com
July 2025
In July 2025, hm.com saw a decrease in search traffic, reaching 36.3M visits, which is a decrease of 526.7K visits compared to the previous month. The traffic value decreased to $8.2M, a reduction of 425K.
Traffic by location for hm.com
For hm.com, United States dominates traffic with 5.2M visits, a decrease of 47.9K from the previous month, making up 14.3% of the total traffic.
| Location | Traffic | Share |
|---|---|---|
| 5.2M +47.9K | 14.3% | |
| 3.6M +160.5K | 9.8% | |
|
🇩🇪
Germany
|
2.6M +148.9K | 7.1% |
|
🇸🇪
Sweden
|
2.2M −63.6K | 5.9% |
|
🇫🇷
France
|
2.1M +13.2K | 5.8% |
Sign up for Ahrefs to see data for all locations.
Top keywords for hm.com
🇺🇸 United Stateshm.com ranks #1 for "h&m" in United States and receives 896K monthly visits from this keyword alone, a decrease of 9.6K from the previous month.
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| h&m | 933K +28K | 896K +9.6K | 1 |
| h and m | 326K +5K | 309.6K −1.3K | 1 |
| hm | 303K −3K | 273.1K −19.7K | 1 |
| hoodies | 117K +14K | 40.4K +15.6K | 1 |
| sale | 80K +80K | 37.8K +37.8K | 1 |
Sign up for Ahrefs to see data for all keywords.
Top competing websites of hm.com
🇺🇸 United Stateszara.com, gap.com and asos.com rank in the top 10 organic search results for the same keywords that hm.com gets the most traffic from. Discover more competitors of hm.com.
| Website | Traffic | Pages |
|---|---|---|
| zara.com | 32.3M | 102K |
| gap.com | 11.3M | 156.1K |
| asos.com | 12.7M | 170.2K |
| uniqlo.com | 11.9M | 37.3K |
| abercrombie.com | 3.2M | 19.5K |
Similarly ranked websites to hm.com
hm.com ranks 143th, placing it above indianexpress.com, which has 36.2M visits and ranks 144th.
| Website | Traffic | Rank |
|---|---|---|
| amazon.com.br | 36.8M −3M | 141 |
| hepsiburada.com | 36.4M +760.6K | 142 ↑186 |
| hm.com | 36.3M +526.7K | 143 ↑10 |
| indianexpress.com | 36.2M −71.1M | 144 ↑2 |
| twitch.tv | 36.2M +661.6K | 145 ↓79 |
Backlink Profile of hm.com
July 2025
As of July 2025, hm.com's Domain Rating is 87. hm.com is linked by 156.5K websites, indicating a decrease of 882 referring sites from the previous month.