AhrefsTop

# Top Websites in Sweden

The top 100 most visited websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.

July 2025
Rank Website Category Search traffic
1 wikipedia.org Reference 36M −3M
2 ica.se ShoppingFood and Drink 8.9M −276K
3 1177.se Health 8.2M −802K
4 expressen.se News 6.9M −249K
5 synonymer.se Reference 6.6M −232K
6 aftonbladet.se News 6.6M −2M
7 instagram.com Social Networks 6.4M −689K
8 facebook.com Social Networks 6.4M −475K
9 ikea.com Home and Garden 4.8M +77K
10 youtube.com Entertainment 4.3M −1M
11 svt.se News 3.8M −1M
12 blocket.se Shopping 3.8M −340K
13 imdb.com Entertainment 3.4M −731K
14 arla.se Food and Drink 3.3M −453K
15 ↑1 biltema.se Shopping 3.1M +399K
16 ↓1 skatteverket.se Law and Government 3.0M −481K
17 reddit.com Social Networks 3.0M +684K
18 ↑3 elgiganten.se Shopping 2.9M +30K
19 hitta.se Reference 2.9M −520K
20 koket.se Food and Drink 2.8M −460K
21 ↑1 clasohlson.com Shopping 2.7M +135K
22 ↓4 google.com Internet and Telecom 2.5M −365K
23 ↑2 svtplay.se Entertainment 2.5M −404K
24 ↑2 microsoft.com Computers and Electronics 2.5M −1M
25 ↓2 apple.com Computers and Electronics 2.4M +21K
26 ↑4 zalando.se Shopping 2.3M +103K
27 ↑1 fass.se Health 2.3M +52K
28 ↓1 amazon.se Shopping 2.2M +73K
29 jula.se Home and Garden 2.2M +278K
30 ↑2 hm.com Shopping 2.2M −63K
31 ↑3 smhi.se Science 2.1M +229K
32 ↑3 prisjakt.nu Shopping 2.1M −71K
33 tv.nu Entertainment 2.1M −162K
34 ↓3 coop.se ShoppingFood and Drink 1.9M −201K
35 ↑1 bauhaus.se Home and Garden 1.9M +135K
36 ↑1 apotea.se Health 1.9M −63K
37 ↑6 blomsterlandet.se Home and Garden 1.8M +317K
38 ↑21 sverigesradio.se Entertainment 1.8M −73K
39 openai.com Science 1.8M −898K
40 ↓2 apoteket.se Health 1.8M −292K
41 ↓1 hemnet.se Real Estate 1.8M +46K
42 ↓18 avanza.se Finance 1.7M −626K
43 ↑1 systembolaget.se Food and Drink 1.7M −475K
44 ↑5 byggmax.se Home and Garden 1.7M +186K
45 ↑6 tripadvisor.se Travel 1.7M −7.9K
46 ↓4 pricerunner.se Shopping 1.6M +122K
47 ↑3 jysk.se Home and Garden 1.6M +304K
48 ↓1 arbetsformedlingen.se Jobs and Education 1.6M −412K
49 ↓3 pinterest.com Social Networks 1.5M −144K
50 ↓9 swedbank.se Finance 1.5M −366K
51 ↓6 forsakringskassan.se Law and Government 1.4M −585K
52 ↓4 transportstyrelsen.se Travel 1.4M −166K
53 di.se Finance 1.4M −850K
54 ↓2 rusta.com Home and Garden 1.3M +144K
55 ↑2 netflix.com Entertainment 1.3M +23K
56 ↑10 allabolag.se Business 1.2M −180K
57 ↓3 tv4play.se Entertainment 1.2M −222K
58 ↓3 flashback.org Social Networks 1.2M −112K
59 ↓1 klart.se Science 1.1M −7K
60 ↑2 atg.se Sports 1.1M −97K
61 ahlens.se Shopping 1.0M +129K
62 ↓6 nordea.se Finance 1.0M −118K
63 ↑1 kicks.se Beauty and Fitness 1.0M −84K
64 ↑9 netonnet.se Shopping 1.0M −27K
65 ↓2 eniro.se Business 974K −111K
66 ↑2 hornbach.se Home and Garden 971K +1.4K
67 ↑3 recept.se Food and Drink 966K −326K
68 ↓1 internetmedicin.se Health 957K +22K
69 ↓9 linkedin.com Jobs and Education 947K −77K
70 ↓5 lyko.com Beauty and Fitness 946K +59K
71 ↓2 stadium.se Sports 925K −30K
72 ↓1 granngarden.se Home and Garden 913K +82K
73 ↑4 lansforsakringar.se Finance 897K −210K
74 ↑5 willys.se Shopping 861K −177K
75 ↑10 postnord.se Business 854K −89K
76 ↑12 kry.se Health 850K −31K
77 ↑1 bygghemma.se Home and Garden 847K +45K
78 ↓3 spotify.com Entertainment 843K −239K
79 ↓7 allatvkanaler.se Entertainment 815K −88K
80 ↓6 eliteprospects.com Sports 806K −168K
81 ↓1 fandom.com Entertainment 777K −31K
82 ↑8 svd.se News 765K −99K
83 ↓1 apotekhjartat.se Health 752K −142K
84 ↓1 polisen.se Law and Government 750K −122K
85 godare.se Sports 749K −35K
86 ↓5 seb.se Finance 743K −250K
87 ↑7 svenskafans.com Sports 742K −241K
88 ↓4 mrkoll.se Beauty and Fitness 735K −36K
89 cervera.se Home and Garden 717K +67K
90 ↓14 hant.se Home and Garden 696K −30K
91 ↑4 nyheter24.se News 688K −170K
92 kjell.com Shopping 675K −13K
93 booking.com Travel 675K −5.7K
94 ↑4 dn.se News 668K −100K
95 ↓4 yahoo.com News 665K −215K
96 kronansapotek.se Health 664K −32K
97 trustpilot.com Business 652K −47K
98 ↓6 ultimatesuccesspuzzle.com Hobbies and Leisure 649K +44K
99 jemfix.se Home and Garden 649K +94K
100 ratsit.se Business 649K −153K

## Top Trending Websites

Websites that changed positions within the top 100 rankings in July 2025.

Trending up

#100 ratsit.se
↑23
#92 kjell.com
↑22
#38 sverigesradio.se
↑21
#85 godare.se
↑16
#99 jemfix.se
↑16
#76 kry.se
↑12
#96 kronansapotek.se
↑12
#56 allabolag.se
↑10
#75 postnord.se
↑10
#64 netonnet.se
↑9

Trending down

#42 avanza.se
↓18
#90 hant.se
↓14
#50 swedbank.se
↓9
#69 linkedin.com
↓9
#79 allatvkanaler.se
↓7
#51 forsakringskassan.se
↓6
#62 nordea.se
↓6
#80 eliteprospects.com
↓6
#98 ultimatesuccesspuzzle.com
↓6
#70 lyko.com
↓5