# Top Shopping Websites in Sweden
The top 10 most visited shopping websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
July 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | blocket.se | 3.8M | −340K | |
| 2 | ↑1 | biltema.se | 3.1M | +399K |
| 3 | ↑3 | elgiganten.se | 2.9M | +30K |
| 4 | ↑1 | clasohlson.com | 2.7M | +135K |
| 5 | ↑4 | zalando.se | 2.3M | +103K |
| 6 | ↓1 | amazon.se | 2.2M | +73K |
| 7 | ↑2 | hm.com | 2.2M | −63K |
| 8 | ↑3 | prisjakt.nu | 2.1M | −71K |
| 9 | ↓4 | pricerunner.se | 1.6M | +122K |
| 10 | ahlens.se | 1.0M | +129K | |
| 11 | ↑9 | netonnet.se | 1.0M | −27K |
| 12 | ↑5 | willys.se | 861K | −177K |
| 12 | ↑5 | willys.se | 861K | −177K |
## Top Trending Websites
Websites that changed positions within the top 10 rankings in July 2025.
Trending up
#100
ratsit.se
↑23
#92
kjell.com
↑22
#38
sverigesradio.se
↑21
#85
godare.se
↑16
#99
jemfix.se
↑16
#76
kry.se
↑12
#96
kronansapotek.se
↑12
#56
allabolag.se
↑10
#75
postnord.se
↑10
#64
netonnet.se
↑9
Trending down
#42
avanza.se
↓18
#90
hant.se
↓14
#50
swedbank.se
↓9
#69
linkedin.com
↓9
#79
allatvkanaler.se
↓7
↓6
#62
nordea.se
↓6
↓6
↓6
#70
lyko.com
↓5