# Top Shopping Websites in Sweden
The top 10 most visited shopping websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
October 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | ica.se |
10.2M
+31.6K
|
+31.6K | |
| 2 | blocket.se |
4.2M
-275.4K
|
-275.4K | |
| 3 | elgiganten.se |
3.5M
+85K
|
+85K | |
| 4 | biltema.se |
2.7M
-205K
|
-205K | |
| 5 | prisjakt.nu |
2.7M
+88.8K
|
+88.8K | |
| 6 | ↑1 | hm.com |
2.4M
+100.6K
|
+100.6K |
| 7 | ↓1 | amazon.se |
2.2M
-279.3K
|
-279.3K |
| 8 | ↑1 | zalando.se |
2M
+48.2K
|
+48.2K |
| 9 | ↓1 | coop.se |
2M
-44.3K
|
-44.3K |
| 10 | pricerunner.se |
1.2M
-74.4K
|
-74.4K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in October 2025.
Trending up
#6
hm.com
↑1
#8
zalando.se
↑1
#1
ica.se
#2
blocket.se
#4
biltema.se
#5
prisjakt.nu
#10
pricerunner.se
#7
amazon.se
↑1
#9
coop.se
↑1
Trending down
#7
amazon.se
↓1
#9
coop.se
↓1
#1
ica.se
#2
blocket.se
#4
biltema.se
#5
prisjakt.nu
#10
pricerunner.se
#6
hm.com
↓1
#8
zalando.se
↓1