# Top Beauty & Fitness Websites in Japan
The top 10 most visited beauty & fitness websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
August 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | cosme.net |
9M
-1M
|
-1M | |
| 2 | oggi.jp |
3M
-382.2K
|
-382.2K | |
| 3 | lipscosme.com |
2.4M
-10.9K
|
-10.9K | |
| 4 | shiseido.co.jp |
2.3M
+21.7K
|
+21.7K | |
| 5 | biteki.com |
2.1M
-151.7K
|
-151.7K | |
| 6 | dior.com |
1.8M
+168.1K
|
+168.1K | |
| 7 | kao.co.jp |
1.5M
+51.2K
|
+51.2K | |
| 8 | elle.com |
1.4M
+140.1K
|
+140.1K | |
| 9 | lovecosmetic.jp |
1.4M
+189.5K
|
+189.5K | |
| 10 | ellegirl.jp |
953.6K
-3K
|
-3K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in August 2025.