# Top Beauty & Fitness Websites in Japan
The top 10 most visited beauty & fitness websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
November 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | cosme.net |
8.8M
-827.8K
|
-827.8K | |
| 2 | oggi.jp |
2.9M
+226K
|
+226K | |
| 3 | lipscosme.com |
2.2M
+6.8K
|
+6.8K | |
| 4 | ↑1 | dior.com |
2.1M
+49.9K
|
+49.9K |
| 5 | ↓1 | shiseido.co.jp |
2.1M
-63.6K
|
-63.6K |
| 6 | biteki.com |
2.1M
+43.3K
|
+43.3K | |
| 7 | elle.com |
1.7M
+22K
|
+22K | |
| 8 | lovecosmetic.jp |
1.2M
-65.4K
|
-65.4K | |
| 9 | kao.co.jp |
1.2M
+40K
|
+40K | |
| 10 | ellegirl.jp |
746.4K
+10.5K
|
+10.5K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in November 2025.