# Top Beauty & Fitness Websites
The top 1000 most visited beauty & fitness websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
September 2025
Rank | Website | Search traffic | ||
---|---|---|---|---|
1 | elle.com |
16.9M
+685K
|
+685K | |
2 | dior.com |
12.3M
+207.4K
|
+207.4K | |
3 | sephora.com |
9.3M
-224.2K
|
-224.2K | |
4 | cosme.net |
9.3M
+17K
|
+17K | |
5 | fragrantica.com |
8.5M
+293K
|
+293K | |
6 | ulta.com |
6.8M
+228.3K
|
+228.3K | |
7 | byrdie.com |
5.5M
+122K
|
+122K | |
8 | ↑3 | fragrantica.es |
4.5M
+394.4K
|
+394.4K |
9 | ↓1 | nykaa.com |
4.3M
-447.6K
|
-447.6K |
10 | allure.com |
4.3M
-244.7K
|
-244.7K | |
11 | ↓2 | harpersbazaar.com |
4M
-525.2K
|
-525.2K |
12 | boticario.com.br |
3.9M
-75.5K
|
-75.5K | |
13 | ↑7 | bathandbodyworks.com |
3.8M
+1.2M
|
+1.2M |
14 | framar.bg |
3M
+67K
|
+67K | |
15 | ↑2 | natura.com.br |
3M
+77.3K
|
+77.3K |
16 | ↑9 | sephora.fr |
2.8M
+297.8K
|
+297.8K |
17 | ↑2 | perfectcorp.com |
2.8M
+73K
|
+73K |
18 | ↑3 | booksy.com |
2.7M
+86.9K
|
+86.9K |
19 | ↑5 | makeup.com.ua |
2.7M
+137.3K
|
+137.3K |
20 | ↑7 | lipscosme.com |
2.6M
+163.2K
|
+163.2K |
21 | ↓8 | oggi.jp |
2.6M
-440.4K
|
-440.4K |
22 | ↓6 | planetfitness.com |
2.5M
-415.7K
|
-415.7K |
23 | ↑18 | douglas.de |
2.5M
+789.2K
|
+789.2K |
24 | ↓6 | instyle.com |
2.5M
-305.5K
|
-305.5K |
25 | ↑1 | druni.es |
2.4M
-73.6K
|
-73.6K |
26 | ↓4 | fresha.com |
2.4M
-214.5K
|
-214.5K |
27 | ↑2 | glamour.com |
2.2M
-160K
|
-160K |
28 | shiseido.co.jp |
2.2M
-237.2K
|
-237.2K | |
29 | ↓6 | sephora.com.br |
2.1M
-428.8K
|
-428.8K |
30 | ↑8 | rituals.com |
2.1M
+412.3K
|
+412.3K |
31 | charlottetilbury.com |
2.1M
+41
|
+41 | |
32 | ↓2 | biteki.com |
2M
-136K
|
-136K |
33 | ↓18 | fimela.com |
2M
-952.3K
|
-952.3K |
34 | lorealparisusa.com |
2M
+133.4K
|
+133.4K | |
35 | ↓3 | marieclaire.fr |
1.9M
-144K
|
-144K |
36 | ↓3 | hebe.pl |
1.9M
-56.6K
|
-56.6K |
37 | ↑3 | sephora.com.tr |
1.8M
+101.7K
|
+101.7K |
38 | ↓3 | greatclips.com |
1.7M
-72.5K
|
-72.5K |
39 | ↓2 | loccitane.com |
1.7M
-42.7K
|
-42.7K |
40 | ↓4 | marieclaire.com |
1.6M
-112.3K
|
-112.3K |
41 | ↑12 | flaconi.de |
1.6M
+228.1K
|
+228.1K |
42 | ↑2 | planity.com |
1.6M
-5.4K
|
-5.4K |
43 | ↑5 | notino.pl |
1.6M
+100.7K
|
+100.7K |
44 | ↓1 | sallybeauty.com |
1.5M
-106.5K
|
-106.5K |
45 | ↑5 | lyko.com |
1.5M
+34.8K
|
+34.8K |
46 | ↑6 | lush.com |
1.4M
+41.2K
|
+41.2K |
47 | ↓5 | watsons.com.tr |
1.4M
-232.4K
|
-232.4K |
48 | ↓1 | kao.co.jp |
1.4M
-109.2K
|
-109.2K |
49 | ↓3 | cosmopolitan.de |
1.4M
-133.2K
|
-133.2K |
50 | ↑4 | kikocosmetics.com |
1.3M
-32.2K
|
-32.2K |
51 | ↓6 | brigitte.de |
1.3M
-237.2K
|
-237.2K |
52 | ↓1 | glamourmagazine.co.uk |
1.3M
-127.2K
|
-127.2K |
53 | ↑3 | fragrantica.com.br |
1.3M
-35K
|
-35K |
54 | ↑11 | hasaki.vn |
1.2M
+117K
|
+117K |
55 | ↑6 | kicks.se |
1.2M
+72K
|
+72K |
56 | ↓7 | lovecosmetic.jp |
1.2M
-295.4K
|
-295.4K |
57 | ↑11 | parfumo.de |
1.1M
+122K
|
+122K |
58 | ↓1 | dove.com |
1.1M
-48K
|
-48K |
59 | therighthairstyles.com |
1M
-25.2K
|
-25.2K | |
60 | ↑4 | glamour.de |
1M
-141
|
-141 |
61 | ↑10 | basic-fit.com |
1M
+68.2K
|
+68.2K |
62 | ↑1 | femaledaily.com |
1M
-16K
|
-16K |
63 | ↑13 | spacenk.com |
1M
+124.9K
|
+124.9K |
64 | ↓2 | braun.com |
1M
-51.2K
|
-51.2K |
65 | ↓7 | sephora.it |
1M
-114.3K
|
-114.3K |
66 | ↓6 | epocacosmeticos.com.br |
1M
-93K
|
-93K |
67 | ↓12 | iodonna.it |
983.3K
-334.2K
|
-334.2K |
68 | ↑18 | fragrantica.pl |
955.9K
+119.7K
|
+119.7K |
69 | ↑6 | wizaz.pl |
954.6K
+17.7K
|
+17.7K |
70 | ↑7 | purplle.com |
945K
+35.6K
|
+35.6K |
71 | ↓1 | femina.hu |
939.3K
-52.9K
|
-52.9K |
72 | ↑31 | lookfantastic.com |
938K
+205.7K
|
+205.7K |
73 | ↑5 | ghdhair.com |
923.9K
+23.5K
|
+23.5K |
74 | ↑9 | sephora.co.uk |
922K
+63K
|
+63K |
75 | ↓1 | classpass.com |
908.6K
-54K
|
-54K |
76 | ↓9 | waxcenter.com |
905.7K
-126.5K
|
-126.5K |
77 | ↓4 | allthingshair.com |
903.4K
-68.7K
|
-68.7K |
78 | ↓12 | ellegirl.jp |
898K
-138.8K
|
-138.8K |
79 | ↓10 | wella.com |
895.5K
-108.8K
|
-108.8K |
80 | ↑5 | essence.eu |
887.3K
+50.2K
|
+50.2K |
81 | ↑12 | beauty321.com |
870K
+82.3K
|
+82.3K |
82 | ↑7 | prettyscale.com |
861.6K
+48.6K
|
+48.6K |
83 | ↑15 | notino.it |
848.3K
+103.5K
|
+103.5K |
84 | ↑13 | hudabeauty.com |
845K
+82K
|
+82K |
85 | ↑3 | sephora.com.mx |
841.7K
+26.7K
|
+26.7K |
86 | ↑18 | franciskurkdjian.com |
825.4K
+98.6K
|
+98.6K |
87 | ↓3 | sephora.pl |
824.4K
-30K
|
-30K |
88 | ↓1 | graziadaily.co.uk |
824K
+5.3K
|
+5.3K |
89 | ↓8 | nocibe.fr |
810.8K
-60K
|
-60K |
90 | ↑2 | elfcosmetics.com |
806K
+3.3K
|
+3.3K |
91 | ↓12 | cosme.com |
792.6K
-94.5K
|
-94.5K |
92 | ↑34 | yves-rocher.fr |
781.2K
+176.4K
|
+176.4K |
93 | ↑32 | rarebeauty.com |
777.6K
+163.7K
|
+163.7K |
94 | ↑1 | oriflame.com |
776.8K
-2.5K
|
-2.5K |
95 | ↓23 | loreal-paris.com.br |
766.3K
-211.4K
|
-211.4K |
96 | allthingsbeauty.com |
753K
-22.8K
|
-22.8K | |
97 | ↑5 | douglas.nl |
743.4K
+5.8K
|
+5.8K |
98 | ↓4 | maybelline.com |
738.6K
-42.6K
|
-42.6K |
99 | ↓9 | beautyplus.com |
738.5K
-65.5K
|
-65.5K |
100 | notino.ro |
723.6K
-18.3K
|
-18.3K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in September 2025.
Trending up
#92
yves-rocher.fr
↑34
#93
rarebeauty.com
↑32
↑31
↑18
#68
fragrantica.pl
↑18
#23
douglas.de
↑18
#83
notino.it
↑15
#63
spacenk.com
↑13
#84
hudabeauty.com
↑13
#41
flaconi.de
↑12
Trending down
↓23
#33
fimela.com
↓18
#91
cosme.com
↓12
#67
iodonna.it
↓12
#78
ellegirl.jp
↓12
#79
wella.com
↓10
#76
waxcenter.com
↓9
#99
beautyplus.com
↓9
#89
nocibe.fr
↓8
#21
oggi.jp
↓8