Top Beauty & Fitness Websites
The top 1000 most visited beauty & fitness websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
February 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | dior.com |
13.5M
-1.5M
|
-1.5M | |
| 2 | sephora.com |
11.5M
-3.3M
|
-3.3M | |
| 3 | elle.com |
11.4M
-81.7K
|
-81.7K | |
| 4 | ↑1 | cosme.net |
10.4M
+693.4K
|
+693.4K |
| 5 | ↓1 | ulta.com |
7.8M
-2.4M
|
-2.4M |
| 6 | ↑1 | fragrantica.com |
7.3M
-722.2K
|
-722.2K |
| 7 | ↓1 | bathandbodyworks.com |
4.6M
-4.4M
|
-4.4M |
| 8 | ↑7 | allure.com |
4.6M
+726.7K
|
+726.7K |
| 9 | ↓1 | fragrantica.es |
4.5M
-851.8K
|
-851.8K |
| 10 | ↑1 | nykaa.com |
4.1M
-110.4K
|
-110.4K |
| 11 | ↑2 | graffiticoiffure.ca |
4M
-25.5K
|
-25.5K |
| 12 | ↑5 | framar.bg |
3.5M
+346K
|
+346K |
| 13 | ↑1 | boticario.com.br |
3.4M
-617.3K
|
-617.3K |
| 14 | ↓4 | byrdie.com |
3.4M
-877.7K
|
-877.7K |
| 15 | ↑5 | oggi.jp |
3.2M
+244.8K
|
+244.8K |
| 16 | ↓4 | sephora.fr |
3M
-1.1M
|
-1.1M |
| 17 | ↑1 | druni.es |
2.9M
-245.4K
|
-245.4K |
| 18 | ↑1 | instyle.com |
2.8M
-297K
|
-297K |
| 19 | ↑12 | planetfitness.com |
2.7M
+488.2K
|
+488.2K |
| 20 | ↑4 | lipscosme.com |
2.6M
+4.8K
|
+4.8K |
| 21 | ↑6 | booksy.com |
2.6M
+313
|
+313 |
| 22 | ↑4 | makeup.com.ua |
2.5M
-73K
|
-73K |
| 23 | ↓1 | harpersbazaar.com |
2.5M
-411K
|
-411K |
| 24 | ↓15 | rituals.com |
2.5M
-2.5M
|
-2.5M |
| 25 | ↓4 | charlottetilbury.com |
2.2M
-713.4K
|
-713.4K |
| 26 | ↓1 | natura.com.br |
2.2M
-448.4K
|
-448.4K |
| 27 | ↓11 | loccitane.com |
2.1M
-1M
|
-1M |
| 28 | sephora.com.br |
2M
-334.5K
|
-334.5K | |
| 29 | ↓6 | douglas.de |
2M
-730.2K
|
-730.2K |
| 30 | ↑5 | shiseido.co.jp |
2M
-67.7K
|
-67.7K |
| 31 | ↑5 | fresha.com |
2M
-71.4K
|
-71.4K |
| 32 | ↑1 | biteki.com |
2M
-176.5K
|
-176.5K |
| 33 | ↑9 | sephora.com.tr |
1.8M
+80.4K
|
+80.4K |
| 34 | ↑4 | fragrantica.com.br |
1.7M
-253.7K
|
-253.7K |
| 35 | ↓6 | flaconi.de |
1.6M
-608.3K
|
-608.3K |
| 36 | ↑3 | marieclaire.fr |
1.6M
-224K
|
-224K |
| 37 | ↓7 | perfectcorp.com |
1.6M
-590K
|
-590K |
| 38 | ↑8 | planity.com |
1.6M
-46.4K
|
-46.4K |
| 39 | ↑17 | greatclips.com |
1.5M
+194.3K
|
+194.3K |
| 40 | ↓8 | lush.com |
1.5M
-655.7K
|
-655.7K |
| 41 | ↑3 | hebe.pl |
1.5M
-156.1K
|
-156.1K |
| 42 | ↑1 | lyko.com |
1.5M
-200.6K
|
-200.6K |
| 43 | ↑7 | sallybeauty.com |
1.5M
-21K
|
-21K |
| 44 | ↑7 | lovecosmetic.jp |
1.5M
+6.4K
|
+6.4K |
| 45 | ↑3 | lorealparisusa.com |
1.5M
-91.7K
|
-91.7K |
| 46 | ↓9 | sephora.it |
1.5M
-507.8K
|
-507.8K |
| 47 | ↓13 | notino.pl |
1.5M
-675.3K
|
-675.3K |
| 48 | ↓8 | kicks.se |
1.4M
-384K
|
-384K |
| 49 | glamour.com |
1.4M
-160.4K
|
-160.4K | |
| 50 | ↑5 | beauty321.com |
1.4M
+14.3K
|
+14.3K |
| 51 | ↓10 | spacenk.com |
1.3M
-465.5K
|
-465.5K |
| 52 | ↓5 | kikocosmetics.com |
1.3M
-326.8K
|
-326.8K |
| 53 | ↓8 | ghdhair.com |
1.3M
-388.8K
|
-388.8K |
| 54 | ↑5 | watsons.com.tr |
1.2M
-11.4K
|
-11.4K |
| 55 | ↑8 | glamourmagazine.co.uk |
1.2M
+12.6K
|
+12.6K |
| 56 | ↑5 | cosmopolitan.de |
1.2M
-13.5K
|
-13.5K |
| 57 | ↑11 | allthingshair.com |
1.1M
+8K
|
+8K |
| 58 | ↑17 | hasaki.vn |
1.1M
+74K
|
+74K |
| 59 | ↑27 | basic-fit.com |
1.1M
+180K
|
+180K |
| 60 | ↓3 | marieclaire.com |
1M
-226.2K
|
-226.2K |
| 61 | ↓8 | fragrantica.pl |
1M
-352.4K
|
-352.4K |
| 62 | ↓4 | parfumo.de |
1M
-172.5K
|
-172.5K |
| 63 | ↑14 | femaledaily.com |
1M
+37.5K
|
+37.5K |
| 64 | ↑29 | fimela.com |
1M
+209.5K
|
+209.5K |
| 65 | ↑8 | dove.com |
1M
+3.4K
|
+3.4K |
| 66 | ↑4 | kao.co.jp |
1M
-70.8K
|
-70.8K |
| 67 | ↑14 | wizaz.pl |
1M
+56.6K
|
+56.6K |
| 68 | ↑23 | classpass.com |
1M
+167.9K
|
+167.9K |
| 69 | ↓17 | notino.it |
1M
-416.9K
|
-416.9K |
| 70 | ↑9 | glamour.de |
1M
-10.7K
|
-10.7K |
| 71 | ↓6 | beautyplus.com |
1M
-185.9K
|
-185.9K |
| 72 | ↑11 | ellegirl.jp |
1M
+36.6K
|
+36.6K |
| 73 | ↓7 | therighthairstyles.com |
982K
-166.8K
|
-166.8K |
| 74 | ↓2 | braun.com |
933K
-145.3K
|
-145.3K |
| 75 | ↑15 | wella.com |
912.8K
+41K
|
+41K |
| 76 | ↓22 | nocibe.fr |
898.4K
-495.4K
|
-495.4K |
| 77 | ↑10 | brigitte.de |
881.4K
-37.3K
|
-37.3K |
| 78 | ↑4 | femina.hu |
867.3K
-100.5K
|
-100.5K |
| 79 | ↑29 | iodonna.it |
860.6K
+101.7K
|
+101.7K |
| 80 | ↑36 | waxcenter.com |
857.6K
+139K
|
+139K |
| 81 | ↓12 | notino.ro |
852.8K
-280.3K
|
-280.3K |
| 82 | ↓8 | lookfantastic.com |
851.8K
-189.8K
|
-189.8K |
| 83 | ↓16 | iciparisxl.nl |
833.6K
-310.7K
|
-310.7K |
| 84 | ↓6 | franciskurkdjian.com |
829.2K
-189.4K
|
-189.4K |
| 85 | ↓1 | douglas.nl |
818.8K
-142.7K
|
-142.7K |
| 86 | ↓26 | douglas.pl |
813.2K
-406.7K
|
-406.7K |
| 87 | ↑1 | essence.eu |
809.5K
-89.7K
|
-89.7K |
| 88 | ↑13 | cosme.com |
800.8K
+17.7K
|
+17.7K |
| 89 | ↓27 | sephora.pl |
800.6K
-399.5K
|
-399.5K |
| 90 | ↑6 | fragrantica.ru |
789.2K
-33K
|
-33K |
| 91 | ↓27 | elfcosmetics.com |
783K
-413.5K
|
-413.5K |
| 92 | ↑5 | olaplex.com |
773.7K
-41K
|
-41K |
| 93 | ↓17 | sephora.co.uk |
771.7K
-255K
|
-255K |
| 94 | ↑18 | loreal-paris.com.br |
767.4K
+39K
|
+39K |
| 95 | ↑12 | elle.se |
763.8K
-755
|
-755 |
| 96 | ↑13 | maybelline.com |
758.5K
+21.4K
|
+21.4K |
| 97 | ↑9 | purplle.com |
745.3K
-21K
|
-21K |
| 98 | ↑21 | dermaclub.com.br |
723.8K
+21.8K
|
+21.8K |
| 99 | ↓1 | sephora.es |
721.5K
-87.5K
|
-87.5K |
| 100 | ↓8 | fentybeauty.com |
715.6K
-131.2K
|
-131.2K |
Top Trending Websites
Websites that changed positions within the top 100 rankings in February 2026.
Trending up
#80
waxcenter.com
↑36
#64
fimela.com
↑29
#79
iodonna.it
↑29
#59
basic-fit.com
↑27
#68
classpass.com
↑23
#98
dermaclub.com.br
↑21
↑18
#58
hasaki.vn
↑17
#39
greatclips.com
↑17
#75
wella.com
↑15
Trending down
#91
elfcosmetics.com
↓27
#89
sephora.pl
↓27
#86
douglas.pl
↓26
#76
nocibe.fr
↓22
#93
sephora.co.uk
↓17
#69
notino.it
↓17
#83
iciparisxl.nl
↓16
#24
rituals.com
↓15
#47
notino.pl
↓13
#81
notino.ro
↓12