sephora.com
Sephora: Makeup, Skincare, Fragrance, Haircare & More
Sephora.com is the ultimate destination for beauty enthusiasts, offering a wide range of high-quality makeup, skincare, fragrance, and hair care products. Explore an extensive selection of renowned brands alongside exclusive Sephora collections, ensuring that you'll find everything you need to enhance your beauty routine. With personalized recommendations and expert beauty advice, Sephora provides a unique shopping experience designed to help you discover new favorites and elevate your self-care rituals. Join the beauty community and enjoy regular promotions, rewards, and opportunities to connect with beauty professionals through in-store events and online resources.
Rank by traffic
Search Traffic for sephora.com
July 2025
In July 2025, sephora.com saw a decrease in search traffic, reaching 8.6M visits, which is a decrease of 3.5M visits compared to the previous month. The traffic value decreased to $2.4M, a reduction of 644.3K.
Traffic by location for sephora.com
For sephora.com, United States dominates traffic with 5.9M visits, a decrease of 2.2M from the previous month, making up 68.3% of the total traffic.
| Location | Traffic | Share |
|---|---|---|
| 5.9M −2.2M | 68.3% | |
|
🇨🇦
Canada
|
759.2K −899.6K | 8.8% |
| 206.9K −114.6K | 2.4% | |
|
🇮🇱
Israel
|
92.2K −5.1K | 1.0% |
|
🇮🇳
India
|
72.8K −19.3K | 0.8% |
Sign up for Ahrefs to see data for all locations.
Top keywords for sephora.com
🇺🇸 United Statessephora.com ranks #1 for "sephora" in United States and receives 1.2M monthly visits from this keyword alone, a decrease of 72.1K from the previous month.
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| sephora | 2.3M +130K | 1.2M +72.1K | 1 |
| sephora near me | 278K +5K | 76.2K −3.2K | 2 |
| sephora sale | 45K +4K | 37.7K −1.9K | 1 |
| sol de janeiro | 619K +29K | 37.1K +1.7K | 2 |
| sephora gift card | 40K −1K | 32.1K +13K | 1 |
Sign up for Ahrefs to see data for all keywords.
Top competing websites of sephora.com
🇺🇸 United Statesulta.com, allure.com and fragrantica.com rank in the top 10 organic search results for the same keywords that sephora.com gets the most traffic from. Discover more competitors of sephora.com.
| Website | Traffic | Pages |
|---|---|---|
| ulta.com | 6.4M | 93.2K |
| allure.com | 3.8M | 32.8K |
| fragrantica.com | 6.4M | 69.3K |
| sephora.me | 895.2K | 23.2K |
| charlottetilbury.com | 2.1M | 12.3K |
Similarly ranked websites to sephora.com
sephora.com ranks 862th, placing it above championat.com, which has 8.5M visits and ranks 863th.
| Website | Traffic | Rank |
|---|---|---|
| linktr.ee | 8.6M −854.4K | 860 ↓55 |
| airtel.in | 8.6M −508.9K | 861 ↑45 |
| sephora.com | 8.6M −3.5M | 862 ↑451 |
| championat.com | 8.5M −2.7M | 863 ↓99 |
| mako.co.il | 8.5M −823.3K | 864 ↑11 |
Backlink Profile of sephora.com
July 2025
As of July 2025, sephora.com's Domain Rating is 87. sephora.com is linked by 109.6K websites, indicating a decrease of 1.2K referring sites from the previous month.