# Top Hobbies & Leisure Websites in Japan
The top 10 most visited hobbies & leisure websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
November 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | pinterest.com |
14.2M
-19K
|
-19K | |
| 2 | hasegawa.jp |
659.4K
-102.8K
|
-102.8K | |
| 3 | bandai.co.jp |
514.7K
-61K
|
-61K | |
| 4 | yomiuriland.com |
435.5K
+18.3K
|
+18.3K | |
| 5 | bandai-hobby.net |
360.7K
-12.4K
|
-12.4K | |
| 6 | lego.com |
317K
+9.2K
|
+9.2K | |
| 7 | ↑3 | bepal.net |
261.2K
+70.4K
|
+70.4K |
| 8 | ↓1 | coleman.co.jp |
254.2K
-9.4K
|
-9.4K |
| 9 | ↑2 | craftie.jp |
209.6K
+35.4K
|
+35.4K |
| 10 | ↓2 | snowpeak.co.jp |
198.9K
-55.2K
|
-55.2K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in November 2025.
Trending up
#7
bepal.net
↑3
#9
craftie.jp
↑2
#2
hasegawa.jp
#3
bandai.co.jp
#6
lego.com
↑1
#10
snowpeak.co.jp
↑2
Trending down
#10
snowpeak.co.jp
↓2
↓1
#2
hasegawa.jp
#3
bandai.co.jp
#6
lego.com
#9
craftie.jp
↓2
#7
bepal.net
↓3