# Top Shopping Websites in New Zealand
The top 10 most visited shopping websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
July 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | trademe.co.nz | 1.9M | −130K | |
| 2 | ↑2 | thewarehouse.co.nz | 1.4M | −161K |
| 3 | ↑5 | kmart.co.nz | 974K | −67K |
| 4 | ↑1 | noelleeming.co.nz | 767K | −61K |
| 5 | ↑3 | farmers.co.nz | 682K | −38K |
| 6 | ↑3 | newworld.co.nz | 661K | −190K |
| 7 | ↓1 | amazon.com | 538K | −48K |
| 8 | ↑9 | woolworths.co.nz | 536K | −143K |
| 9 | ↑4 | jbhifi.co.nz | 398K | −44K |
| 10 | ↑7 | harveynorman.co.nz | 385K | −46K |
| 11 | ↓9 | paknsave.co.nz | 337K | −80K |
| 12 | ↑11 | temu.com | 268K | −26K |
| 12 | ↑11 | temu.com | 268K | −26K |
## Top Trending Websites
Websites that changed positions within the top 10 rankings in July 2025.
Trending up
#42
rnz.co.nz
↑22
#59
newzealand.com
↑22
#98
flightaware.com
↑17
#70
wise.com
↑14
#91
skyscanner.co.nz
↑13
#87
realestate.co.nz
↑12
#76
temu.com
↑11
↑10
#38
woolworths.co.nz
↑9
#32
bbc.com
↑7
Trending down
#92
quillbot.com
↓13
#28
canva.com
↓10
#77
chatgpt.com
↓10
#62
paknsave.co.nz
↓9
#36
seek.co.nz
↓7
#65
theguardian.com
↓7
#16
mitre10.co.nz
↓6
↓6
#75
doc.govt.nz
↓6
↓6