# Top Reference Websites in New Zealand
The top 10 most visited reference websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
July 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | wikipedia.org | 10M | −819K | |
| 2 | ↓2 | britannica.com | 407K | −5.4K |
| 3 | ↑4 | merriam-webster.com | 377K | −39K |
| 3 | ↑4 | merriam-webster.com | 377K | −39K |
## Top Trending Websites
Websites that changed positions within the top 10 rankings in July 2025.
Trending up
#42
rnz.co.nz
↑22
#59
newzealand.com
↑22
#98
flightaware.com
↑17
#70
wise.com
↑14
#91
skyscanner.co.nz
↑13
#87
realestate.co.nz
↑12
#76
temu.com
↑11
↑10
#38
woolworths.co.nz
↑9
#32
bbc.com
↑7
Trending down
#92
quillbot.com
↓13
#28
canva.com
↓10
#77
chatgpt.com
↓10
#62
paknsave.co.nz
↓9
#36
seek.co.nz
↓7
#65
theguardian.com
↓7
#16
mitre10.co.nz
↓6
↓6
#75
doc.govt.nz
↓6
↓6