# Top Beauty & Fitness Websites in Australia
The top 10 most visited beauty & fitness websites in Australia by Ahrefs organic search traffic estimates. Updated monthly.
October 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | fragrantica.com |
601.4K
+13.4K
|
+13.4K | |
| 2 | sephora.com.au |
582K
-3.3K
|
-3.3K | |
| 3 | ↑2 | hairhouse.com.au |
326.1K
+1.7K
|
+1.7K |
| 4 | dior.com |
322.2K
-3.4K
|
-3.4K | |
| 5 | ↓2 | fresha.com |
320K
-16.3K
|
-16.3K |
| 6 | adorebeauty.com.au |
279.7K
-36.2K
|
-36.2K | |
| 7 | elle.com |
226.4K
-26.3K
|
-26.3K | |
| 8 | byrdie.com |
213.5K
-684
|
-684 | |
| 9 | ↑1 | shavershop.com.au |
167.9K
-6K
|
-6K |
| 10 | ↓1 | marieclaire.com.au |
153K
-32.4K
|
-32.4K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in October 2025.