# Top Beauty & Fitness Websites in South Africa
The top 10 most visited beauty & fitness websites in South Africa by Ahrefs organic search traffic estimates. Updated monthly.
October 2025
Rank | Website | Search traffic | ||
---|---|---|---|---|
1 | ↑1 | fragrantica.com |
107.5K
+13.2K
|
+13.2K |
2 | ↓1 | elle.com |
90.5K
-17K
|
-17K |
3 | sorbet.co.za |
80.5K
+1K
|
+1K | |
4 | ↑1 | avon.co.za |
72.4K
+3.4K
|
+3.4K |
5 | ↓1 | cosmeticconnection.co.za |
69.2K
-5.1K
|
-5.1K |
6 | ascotcosmetics.co.za |
49.2K
+125
|
+125 | |
7 | fresha.com |
41K
-6.9K
|
-6.9K | |
8 | allure.com |
39.8K
-2.5K
|
-2.5K | |
9 | ↑1 | dior.com |
35.3K
-66
|
-66 |
10 | ↓1 | byrdie.com |
33.1K
-3.2K
|
-3.2K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in October 2025.
Trending up
↑1
#4
avon.co.za
↑1
#9
dior.com
↑1
#3
sorbet.co.za
#7
fresha.com
#8
allure.com
#2
elle.com
↑1
↑1
#10
byrdie.com
↑1
Trending down
#2
elle.com
↓1
↓1
#10
byrdie.com
↓1
#3
sorbet.co.za
#7
fresha.com
#8
allure.com
↓1
#4
avon.co.za
↓1
#9
dior.com
↓1