# Top Beauty & Fitness Websites in South Africa
The top 10 most visited beauty & fitness websites in South Africa by Ahrefs organic search traffic estimates. Updated monthly.
August 2025
Rank | Website | Search traffic | ||
---|---|---|---|---|
1 | ↑1 | elle.com |
91.8K
+18K
|
+18K |
2 | ↑4 | fragrantica.com |
85.2K
+29.6K
|
+29.6K |
3 | sorbet.co.za |
77.6K
+6.3K
|
+6.3K | |
4 | ↓3 | cosmeticconnection.co.za |
76.4K
-5.2K
|
-5.2K |
5 | ↓1 | avon.co.za |
62.6K
+1.8K
|
+1.8K |
6 | ↓1 | ascotcosmetics.co.za |
51.4K
-5.1K
|
-5.1K |
7 | fresha.com |
51K
+4.5K
|
+4.5K | |
8 | allure.com |
44.4K
+2.7K
|
+2.7K | |
9 | ↑1 | byrdie.com |
35.5K
+1.7K
|
+1.7K |
10 | ↓1 | dior.com |
34.9K
-987
|
-987 |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in August 2025.
Trending up
↑4
#1
elle.com
↑1
#9
byrdie.com
↑1
#3
sorbet.co.za
#7
fresha.com
#8
allure.com
#5
avon.co.za
#10
dior.com
Trending down
↓3
#5
avon.co.za
↓1
↓1
#10
dior.com
↓1
#3
sorbet.co.za
#7
fresha.com
#8
allure.com
#1
elle.com
#9
byrdie.com