# Top Beauty & Fitness Websites in South Africa
The top 10 most visited beauty & fitness websites in South Africa by Ahrefs organic search traffic estimates. Updated monthly.
November 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | ↑1 | elle.com |
106K
+13.1K
|
+13.1K |
| 2 | ↑1 | sorbet.co.za |
78.7K
-4K
|
-4K |
| 3 | ↓2 | fragrantica.com |
78.4K
-25.7K
|
-25.7K |
| 4 | avon.co.za |
74.8K
+4.8K
|
+4.8K | |
| 5 | cosmeticconnection.co.za |
58.5K
-8.8K
|
-8.8K | |
| 6 | ascotcosmetics.co.za |
44.2K
-3.3K
|
-3.3K | |
| 7 | ↑1 | fresha.com |
37.4K
-3.3K
|
-3.3K |
| 8 | ↑1 | dior.com |
35.2K
-1.3K
|
-1.3K |
| 9 | ↑3 | therighthairstyles.com |
33.4K
+5.5K
|
+5.5K |
| 10 | byrdie.com |
32.8K
+1.3K
|
+1.3K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in November 2025.
Trending up
↑3
#1
elle.com
↑1
#2
sorbet.co.za
↑1
#7
fresha.com
↑1
#8
dior.com
↑1
#4
avon.co.za
#10
byrdie.com
↑2
Trending down
↓2
#4
avon.co.za
#10
byrdie.com
#1
elle.com
↓1
#2
sorbet.co.za
↓1
#7
fresha.com
↓1
#8
dior.com
↓1
↓3