# Top Beauty & Fitness Websites in United States
The top 10 most visited beauty & fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
November 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | ulta.com |
6.7M
-194.4K
|
-194.4K | |
| 2 | sephora.com |
6.2M
-557.6K
|
-557.6K | |
| 3 | ↑6 | bathandbodyworks.com |
3.6M
+1.1M
|
+1.1M |
| 4 | ↓1 | byrdie.com |
3.4M
-177.2K
|
-177.2K |
| 5 | ↓1 | fragrantica.com |
3M
-421.2K
|
-421.2K |
| 6 | ↓1 | elle.com |
2.7M
-334K
|
-334K |
| 7 | ↓1 | allure.com |
2.6M
-74.2K
|
-74.2K |
| 8 | ↓1 | dior.com |
2.5M
-25.6K
|
-25.6K |
| 9 | ↓1 | planetfitness.com |
2.3M
-224K
|
-224K |
| 10 | ↑1 | instyle.com |
1.5M
+26K
|
+26K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in November 2025.
Trending up
↑6
#10
instyle.com
↑1
#1
ulta.com
#2
sephora.com
#4
byrdie.com
↑1
↑1
#6
elle.com
↑1
#7
allure.com
↑1
#8
dior.com
↑1
↑1
Trending down
#4
byrdie.com
↓1
↓1
#6
elle.com
↓1
#7
allure.com
↓1
#8
dior.com
↓1
↓1
#1
ulta.com
#2
sephora.com
#10
instyle.com
↓1
↓6