# Top Beauty & Fitness Websites in United States
The top 10 most visited beauty & fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
September 2025
Rank | Website | Search traffic | ||
---|---|---|---|---|
1 | ulta.com |
6.5M
+271.5K
|
+271.5K | |
2 | sephora.com |
5.9M
-166.8K
|
-166.8K | |
3 | elle.com |
4.3M
+494.5K
|
+494.5K | |
4 | byrdie.com |
3.5M
+92.1K
|
+92.1K | |
5 | fragrantica.com |
3.3M
+35.1K
|
+35.1K | |
6 | ↑3 | bathandbodyworks.com |
3.2M
+1M
|
+1M |
7 | allure.com |
2.7M
+32.7K
|
+32.7K | |
8 | ↓2 | planetfitness.com |
2.4M
-418.3K
|
-418.3K |
9 | ↓1 | dior.com |
2.4M
-9.6K
|
-9.6K |
10 | instyle.com |
1.6M
-163.7K
|
-163.7K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in September 2025.
Trending up
↑3
#1
ulta.com
#2
sephora.com
#3
elle.com
#4
byrdie.com
#7
allure.com
#10
instyle.com
#9
dior.com
↑1
↑2
Trending down
↓2
#9
dior.com
↓1
#1
ulta.com
#2
sephora.com
#3
elle.com
#4
byrdie.com
#7
allure.com
#10
instyle.com
↓3