# Top Beauty & Fitness Websites in United States

The top 10 most visited beauty & fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.

August 2025
Rank Website Search traffic
1 ↑1 ulta.com
6.3M +194.3K
2 ↓1 sephora.com
6M -737.5K
3 ↑2 elle.com
3.7M +850.3K
4 byrdie.com
3.4M +418K
5 ↑2 fragrantica.com
3.2M +563.3K
6 ↑2 allure.com
2.7M +209.4K
7 ↓4 planetfitness.com
2.7M -839.8K
8 ↑1 dior.com
2.3M +326.7K
9 ↓3 bathandbodyworks.com
2.2M -497K
10 instyle.com
1.7M -8.4K