Top Beauty & Fitness Websites in United States
The top 10 most visited beauty & fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
February 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | sephora.com |
7.8M
-2.6M
|
-2.6M | |
| 2 | ulta.com |
7.6M
-2.4M
|
-2.4M | |
| 3 | bathandbodyworks.com |
4M
-3.8M
|
-3.8M | |
| 4 | ↑3 | allure.com |
3M
+425.2K
|
+425.2K |
| 5 | dior.com |
2.8M
-230K
|
-230K | |
| 6 | ↓2 | fragrantica.com |
2.8M
-273K
|
-273K |
| 7 | ↑2 | planetfitness.com |
2.6M
+485K
|
+485K |
| 8 | elle.com |
2.5M
+135K
|
+135K | |
| 9 | ↓3 | byrdie.com |
2.1M
-543.3K
|
-543.3K |
| 10 | instyle.com |
1.7M
-246K
|
-246K |
Top Trending Websites
Websites that changed positions within the top 100 rankings in February 2026.
Trending up
#4
allure.com
↑3
↑2
#1
sephora.com
#2
ulta.com
#5
dior.com
#8
elle.com
#10
instyle.com
↑2
#9
byrdie.com
↑3
Trending down
#9
byrdie.com
↓3
↓2
#1
sephora.com
#2
ulta.com
#5
dior.com
#8
elle.com
#10
instyle.com
↓2
#4
allure.com
↓3