# Top Beauty & Fitness Websites in United States
The top 10 most visited beauty & fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
August 2025
Rank | Website | Search traffic | ||
---|---|---|---|---|
1 | ↑1 | ulta.com |
6.3M
+194.3K
|
+194.3K |
2 | ↓1 | sephora.com |
6M
-737.5K
|
-737.5K |
3 | ↑2 | elle.com |
3.7M
+850.3K
|
+850.3K |
4 | byrdie.com |
3.4M
+418K
|
+418K | |
5 | ↑2 | fragrantica.com |
3.2M
+563.3K
|
+563.3K |
6 | ↑2 | allure.com |
2.7M
+209.4K
|
+209.4K |
7 | ↓4 | planetfitness.com |
2.7M
-839.8K
|
-839.8K |
8 | ↑1 | dior.com |
2.3M
+326.7K
|
+326.7K |
9 | ↓3 | bathandbodyworks.com |
2.2M
-497K
|
-497K |
10 | instyle.com |
1.7M
-8.4K
|
-8.4K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in August 2025.
Trending up
#3
elle.com
↑2
↑2
#6
allure.com
↑2
#1
ulta.com
↑1
#8
dior.com
↑1
#4
byrdie.com
#10
instyle.com
#2
sephora.com
Trending down
↓4
↓3
#2
sephora.com
↓1
#4
byrdie.com
#10
instyle.com
#1
ulta.com
#8
dior.com
#3
elle.com
#6
allure.com