# Top Beauty & Fitness Websites in Italy
The top 10 most visited beauty & fitness websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
October 2025
Rank | Website | Search traffic | ||
---|---|---|---|---|
1 | elle.com |
1.6M
-62.6K
|
-62.6K | |
2 | sephora.it |
1.3M
+274.5K
|
+274.5K | |
3 | iodonna.it |
1M
+81.7K
|
+81.7K | |
4 | notino.it |
915.6K
+71.8K
|
+71.8K | |
5 | fragrantica.it |
539K
+40.6K
|
+40.6K | |
6 | ↑2 | dior.com |
477.8K
+67.5K
|
+67.5K |
7 | douglas.it |
436.3K
-7.6K
|
-7.6K | |
8 | ↓2 | amica.it |
424K
-58.7K
|
-58.7K |
9 | marieclaire.it |
325.7K
-63.8K
|
-63.8K | |
10 | ↑1 | pinalli.it |
283.8K
-19.8K
|
-19.8K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in October 2025.
Trending up
#6
dior.com
↑2
#10
pinalli.it
↑1
#1
elle.com
#2
sephora.it
#3
iodonna.it
#4
notino.it
#7
douglas.it
#8
amica.it
↑2
Trending down
#8
amica.it
↓2
#1
elle.com
#2
sephora.it
#3
iodonna.it
#4
notino.it
#7
douglas.it
#10
pinalli.it
↓1
#6
dior.com
↓2