# Top Shopping Websites in Italy

The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.

August 2025
Rank Website Search traffic
1 amazon.it
50M -20.3M
2 subito.it
10.7M -631.1K
3 zalando.it
4.6M +166.2K
4 ebay.it
3.6M -259.8K
5 mediaworld.it
3.4M +57K
6 trovaprezzi.it
3M +682.3K
7 unieuro.it
2.3M +51K
8 ↑6 shein.com
2.2M +875.5K
9 ↑1 zara.com
1.8M +94K
10 ↓1 lidl.it
1.8M +53.7K