# Top Shopping Websites in Italy
The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
November 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | amazon.it |
43.4M
+1.2M
|
+1.2M | |
| 2 | subito.it |
8.8M
-246K
|
-246K | |
| 3 | mediaworld.it |
4.8M
+574.2K
|
+574.2K | |
| 4 | zalando.it |
4M
+43.7K
|
+43.7K | |
| 5 | trovaprezzi.it |
2.5M
+54.8K
|
+54.8K | |
| 6 | ebay.it |
2.2M
-113.6K
|
-113.6K | |
| 7 | shein.com |
2.1M
+33.5K
|
+33.5K | |
| 8 | vinted.it |
2M
+53.1K
|
+53.1K | |
| 9 | ↑2 | lidl.it |
2M
+244K
|
+244K |
| 10 | zara.com |
1.9M
+105K
|
+105K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in November 2025.