# Top Shopping Websites in Italy
The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
July 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | amazon.it | 64M | +18M | |
| 2 | subito.it | 10M | −1M | |
| 3 | ↑6 | zalando.it | 4.4M | −73K |
| 4 | ↑4 | ebay.it | 3.6M | −341K |
| 5 | ↑19 | mediaworld.it | 3.1M | −52K |
| 6 | ↑7 | bakeca.it | 2.7M | +8.1K |
| 6 | ↑7 | bakeca.it | 2.7M | +8.1K |
## Top Trending Websites
Websites that changed positions within the top 10 rankings in July 2025.
Trending up
#46
booking.com
↑216
#61
santagostino.it
↑27
#78
mediaworld.it
↑19
#67
decathlon.it
↑15
#52
aranzulla.it
↑14
#27
borsaitaliana.it
↑10
#82
idealista.it
↑10
#40
inps.it
↑9
#59
simti.it
↑8
#70
linkedin.com
↑8
Trending down
#68
ryanair.com
↓14
#81
legaseriea.it
↓13
#90
reverso.net
↓13
#97
vanityfair.it
↓13
#62
today.it
↓12
#96
adobe.com
↓11
#57
msdmanuals.com
↓10
#84
eurosport.it
↓9
#79
indeed.com
↓8
↓7