Top Shopping Websites in Italy
The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
February 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | amazon.it |
43.8M
-4.3M
|
-4.3M | |
| 2 | subito.it |
8.7M
+458.4K
|
+458.4K | |
| 3 | ↑4 | previterapelletteria.it |
4.7M
+2.3M
|
+2.3M |
| 4 | ↓1 | mediaworld.it |
4.4M
-1M
|
-1M |
| 5 | ↓1 | zalando.it |
4.2M
-385.3K
|
-385.3K |
| 6 | ↓1 | trovaprezzi.it |
3.3M
+310.4K
|
+310.4K |
| 7 | ↓1 | ebay.it |
2.5M
+66.3K
|
+66.3K |
| 8 | zara.com |
2M
-34.7K
|
-34.7K | |
| 9 | ↑2 | lidl.it |
2M
-329
|
-329 |
| 10 | ↑2 | vinted.it |
1.8M
-7.4K
|
-7.4K |
Top Trending Websites
Websites that changed positions within the top 100 rankings in February 2026.