# Top Shopping Websites in Italy
The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
August 2025
Rank | Website | Search traffic | ||
---|---|---|---|---|
1 | amazon.it |
50M
-20.3M
|
-20.3M | |
2 | subito.it |
10.7M
-631.1K
|
-631.1K | |
3 | zalando.it |
4.6M
+166.2K
|
+166.2K | |
4 | ebay.it |
3.6M
-259.8K
|
-259.8K | |
5 | mediaworld.it |
3.4M
+57K
|
+57K | |
6 | trovaprezzi.it |
3M
+682.3K
|
+682.3K | |
7 | unieuro.it |
2.3M
+51K
|
+51K | |
8 | ↑6 | shein.com |
2.2M
+875.5K
|
+875.5K |
9 | ↑1 | zara.com |
1.8M
+94K
|
+94K |
10 | ↓1 | lidl.it |
1.8M
+53.7K
|
+53.7K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in August 2025.
Trending up
#8
shein.com
↑6
#9
zara.com
↑1
#1
amazon.it
#2
subito.it
#3
zalando.it
#4
ebay.it
#7
unieuro.it
#10
lidl.it
Trending down
#10
lidl.it
↓1
#1
amazon.it
#2
subito.it
#3
zalando.it
#4
ebay.it
#7
unieuro.it
#9
zara.com
#8
shein.com