# Top Shopping Websites in Italy
The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
October 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | amazon.it |
45.7M
-3.5M
|
-3.5M | |
| 2 | subito.it |
10.8M
-88.4K
|
-88.4K | |
| 3 | zalando.it |
4.5M
+165.3K
|
+165.3K | |
| 4 | mediaworld.it |
4.2M
+524.3K
|
+524.3K | |
| 5 | ebay.it |
3.2M
-307.1K
|
-307.1K | |
| 6 | trovaprezzi.it |
2.6M
-336.7K
|
-336.7K | |
| 7 | aliexpress.com |
2M
-37.4K
|
-37.4K | |
| 8 | lidl.it |
2M
+43.4K
|
+43.4K | |
| 9 | ↑5 | zara.com |
2M
+543.5K
|
+543.5K |
| 10 | vinted.it |
2M
+154.6K
|
+154.6K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in October 2025.