AhrefsTop

# Top Websites in Iceland

The top 100 most visited websites in Iceland by Ahrefs organic search traffic estimates. Updated monthly.

July 2025
Rank Website Category Search traffic
1 wikipedia.org Reference 520K −16K
2 elko.is Shopping 135K +9.3K
3 facebook.com Social Networks 114K −374
4 tripadvisor.com Travel 98K +4.5K
5 youtube.com Entertainment 81K −23K
6 instagram.com Social Networks 80K −10K
7 visir.is News 76K −687
8 ↑1 guidetoiceland.is Travel 73K +4.5K
9 ↓1 google.com Internet and Telecom 71K −6.6K
10 mbl.is News 64K −5.5K
11 bauhaus.is Entertainment 63K +3.5K
12 byko.is Shopping 57K +3.7K
13 jysk.is Home and Garden 54K +5.3K
14 imdb.com Entertainment 53K −7.3K
15 landsbankinn.is Finance 52K +14K
16 ↑19 icelandair.com Travel 51K −6.3K
17 ikea.is Home and Garden 46K +1.4K
18 ↓2 reddit.com Social Networks 45K −36
19 ↑1 flyplay.com Travel 44K −837
20 ↑2 lyfja.is Health 44K −260
21 ↓2 vedur.is Science 41K −7.3K
22 ↓4 bbc.com News 41K +23K
23 nytimes.com News 39K −4K
24 ↑2 ja.is Travel 38K +281
25 ↓4 wp.pl News 37K +1K
26 ↓2 microsoft.com Computers and Electronics 33K −7K
27 ↓2 husa.is Shopping 33K +2.8K
28 ↑27 openai.com Science 33K −15K
29 ↓1 wise.com Finance 32K +2.1K
30 ↓3 island.is Law and Government 30K +472
31 ↓2 canva.com Computers and Electronics 30K −3.3K
32 ↓2 amazon.com Shopping 29K −246
33 ↓1 nova.is News 27K +1.1K
34 ↓1 shein.com Shopping 27K +881
35 ↑1 coolshop.is Shopping 25K −1.4K
36 ↓5 xe.com Finance 24K +1.3K
37 islandsbanki.is Finance 24K +3.2K
38 ↑1 apple.com Computers and Electronics 24K +810
39 ↓1 wizzair.com Travel 23K +3K
40 ↑6 boozt.com Shopping 23K +1.3K
41 ↑8 poki.com Games 23K +2.8K
42 ↓1 kronan.is Shopping 22K −2.7K
43 ↓3 adventures.is Travel 22K +1.7K
44 ↓2 ruv.is News 22K −1.6K
45 ↓1 spotify.com Entertainment 22K −1.9K
46 ↓1 arionbanki.is Finance 21K +3.1K
47 ↑10 pinterest.com Social Networks 21K −810
48 ↑2 reykjavik.is Travel 21K +2.7K
49 ↓2 bilasolur.is Vehicles 21K −873
50 ↓2 kefairport.is Travel 21K −10K
51 ↑8 kefairport.com Travel 20K +648
52 ↓1 ht.is Entertainment 20K −2.7K
53 britannica.com Reference 19K −161
54 ↑7 re.is Travel 18K +1.5K
55 ↑1 bluelagoon.com Health 18K +1.9K
56 ↓4 yahoo.com News 17K −1.2K
57 ↓3 dv.is News 17K −2.3K
58 visitreykjavik.is Travel 17K +661
59 ↑3 netflix.com Entertainment 16K −2.5K
60 flightradar24.com Travel 15K −730
61 ↑3 skylagoon.com Travel 15K +2K
62 ↑3 booking.com Travel 15K +1.7K
63 onet.pl News 15K +801
64 marinetraffic.com Travel 15K +1.5K
65 ↑1 visiticeland.com Travel 15K +731
66 ↑4 siminn.is Internet and Telecom 15K −969
67 s4s.is Social Networks 14K +2.9K
68 ↑3 x.com Social Networks 13K −2.2K
69 ↓1 wolt.com Food and Drink 13K +434
70 ↓1 speedtest.net Internet and Telecom 13K −785
71 ↓37 hvammsvik.com Travel 13K +1.1K
72 icelandair.is Travel 13K +2.1K
73 ↑1 google.is Internet and Telecom 12K −1.7K
74 ↑9 mayoclinic.org Health 12K +357
75 perlan.is Travel 12K +1.4K
76 clevelandclinic.org Health 12K +988
77 ↓4 merriam-webster.com Reference 12K −1.2K
78 ↓1 y8.com Games 11K −1.1K
79 ↑2 roblox.com Games 11K +485
80 ↓1 airbnb.com Travel 11K +1.5K
81 ↑1 bland.is News 11K −1.1K
82 ↓4 skatturinn.is Finance 11K +572
83 ↑1 vinbudin.is Food and Drink 11K −874
84 ↑8 smarabio.is Science 11K −1.4K
85 ↑10 nih.gov Health 11K −303
86 ↓6 vodafone.is Internet and Telecom 10K +724
87 66north.com Shopping 10K +117
88 ↓2 interia.pl News 10K +169
89 ↓4 rafha.is Travel 10K −1.5K
90 ↓1 kringlan.is Shopping 10K +415
91 ↓4 south.is Travel 10K +1.1K
92 ↓4 tiktok.com Social Networks 10K +34
93 ↓2 fandom.com Entertainment 10K +399
94 ↓4 revolut.com Finance 10K +684
95 eurovisionworld.com Entertainment 10K +8.3K
96 ↑1 husgagnahollin.is Home and Garden 10K −202
97 ↑2 flyovericeland.com Travel 10K +1.2K
98 ↑2 innanlandsflugvellir.is Travel 9.9K −2.5K
99 ↓5 hagkaup.is Shopping 9.7K −1.3K
100 ↓7 straeto.is Travel 9.7K +231

## Top Trending Websites

Websites that changed positions within the top 100 rankings in July 2025.

Trending up

#64 marinetraffic.com
↑496
#28 openai.com
↑27
#16 icelandair.com
↑19
#87 66north.com
↑17
#47 pinterest.com
↑10
#85 nih.gov
↑10
#74 mayoclinic.org
↑9
#41 poki.com
↑8
#51 kefairport.com
↑8
#84 smarabio.is
↑8

Trending down

#71 hvammsvik.com
↓37
#100 straeto.is
↓7
#86 vodafone.is
↓6
#36 xe.com
↓5
#99 hagkaup.is
↓5
#22 bbc.com
↓4
#25 wp.pl
↓4
#56 yahoo.com
↓4
#77 merriam-webster.com
↓4
#82 skatturinn.is
↓4