Search Traffic for lastminute.co.nz
July 2025
In July 2025, lastminute.co.nz saw a decrease in search traffic, reaching 40.3K visits, which is a decrease of 2.2K visits compared to the previous month. The traffic value decreased to $22.3K, a decline of $1.2K.
Traffic
40.3K
-2.2K
Traffic value
$22.3K
−$1.2K
Keywords
29.4K
Search Traffic
Search Traffic Value
Traffic by location for lastminute.co.nz
🇳🇿
New Zealand
37.6K
-2.3K
Share: 93.2%
2.3K
+84
Share: 5.8%
101
+1
Share: 0.2%
94
-1
Share: 0.2%
🇦🇺
Australia
71
-38
Share: 0.1%
| Location | Traffic | Share |
|---|---|---|
| 🇳🇿 New Zealand |
37.6K
-2.3K
|
93.2% |
| 🇺🇸 United States |
2.3K
+84
|
5.8% |
| 🇬🇧 United Kingdom |
101
+1
|
0.2% |
| 🇷🇺 Russian Federation |
94
-1
|
0.2% |
| 🇦🇺 Australia |
71
-38
|
0.1% |
Low
High
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Top keywords for lastminute.co.nz 🇳🇿 New Zealand
lastminute.co.nz ranks #1 for "last minute flights" in New Zealand and receives 483 monthly visits from this keyword alone, an increase of 194 from the previous month.
last minute flights
Position: 1
Volume
600
-100
Traffic
483
+194
rotorua accommodation
Position: 3 3
Volume
7K
+1.4K
Traffic
439
+328
accommodation hamilton
Position: 2 1
Volume
1.8K
+300
Traffic
417
+336
lastminute
Position: 1
Volume
500
-100
Traffic
342
-30
hanmer springs accommodation
Position: 4 7
Volume
3.1K
Traffic
338
+302
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| last minute flights |
600
-100
|
483
+194
|
1
|
| rotorua accommodation |
7K
+1.4K
|
439
+328
|
3
3
|
| accommodation hamilton |
1.8K
+300
|
417
+336
|
2
1
|
| lastminute |
500
-100
|
342
-30
|
1
|
| hanmer springs accommodation |
3.1K
|
338
+302
|
4
7
|
Top competing websites of lastminute.co.nz 🇳🇿 New Zealand
wotif.co.nz, trivago.co.nz and agoda.com rank in the top 10 organic search results for the same keywords that lastminute.co.nz gets the most traffic from. Discover more competitors of lastminute.co.nz.
Traffic
53.7K
-706
Pages
13.6K
Traffic
90.3K
-2.9K
Pages
8.4K
Traffic
16M
+933.7K
Pages
24K
Traffic
7.2M
-548K
Pages
12.7K
Traffic
171.5K
-11.5K
Pages
35K
| Website | Traffic | Pages |
|---|---|---|
| wotif.co.nz |
53.7K
-706
|
13.6K
|
| trivago.co.nz |
90.3K
-2.9K
|
8.4K
|
| agoda.com |
16M
+933.7K
|
24K
|
| kayak.com |
7.2M
-548K
|
12.7K
|
| expedia.co.nz |
171.5K
-11.5K
|
35K
|
Similarly ranked websites to lastminute.co.nz
Traffic
5B
-19.6M
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Traffic
3.7B
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1.5B
-28.8M
Rank
3
Traffic
1.5B
-41.2M
Rank
4
Traffic
1.2B
-290.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
5B
-19.6M
|
1
|
| youtube.com |
3.7B
+572.1M
|
2
|
| facebook.com |
1.5B
-28.8M
|
3
|
| instagram.com |
1.5B
-41.2M
|
4
|
| google.com |
1.2B
-290.8M
|
5
|
Backlink Profile of lastminute.co.nz
July 2025
As of July 2025, lastminute.co.nz's Domain Rating is 33. lastminute.co.nz is linked by 242 websites, indicating a increase of 45 referring sites from the previous month.
Domain Rating
33
Linking websites
242
+45