# Top Shopping Websites in Austria
The top 10 most visited shopping websites in Austria by Ahrefs organic search traffic estimates. Updated monthly.
November 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | amazon.de |
4.5M
+56.9K
|
+56.9K | |
| 2 | willhaben.at |
1.5M
-10K
|
-10K | |
| 3 | mediamarkt.at |
926.2K
+50.2K
|
+50.2K | |
| 4 | zalando.at |
763.7K
-8.2K
|
-8.2K | |
| 5 | billa.at |
607K
+7K
|
+7K | |
| 6 | spar.at |
431.5K
+19K
|
+19K | |
| 7 | ↑1 | hofer.at |
426.4K
+35.5K
|
+35.5K |
| 8 | ↓1 | idealo.at |
387.5K
-6K
|
-6K |
| 9 | otto.de |
359.6K
+39K
|
+39K | |
| 10 | ↑1 | smythstoys.com |
344.8K
+50.7K
|
+50.7K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in November 2025.
Trending up
#7
hofer.at
↑1
#10
smythstoys.com
↑1
#1
amazon.de
#2
willhaben.at
#4
zalando.at
#5
billa.at
#6
spar.at
#9
otto.de
#8
idealo.at
↑1
Trending down
#8
idealo.at
↓1
#1
amazon.de
#2
willhaben.at
#4
zalando.at
#5
billa.at
#6
spar.at
#9
otto.de
#7
hofer.at
↓1
#10
smythstoys.com
↓1