# Top Shopping Websites in Austria
The top 10 most visited shopping websites in Austria by Ahrefs organic search traffic estimates. Updated monthly.
October 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | amazon.de |
5M
+44.2K
|
+44.2K | |
| 2 | willhaben.at |
2.2M
+5.5K
|
+5.5K | |
| 3 | mediamarkt.at |
872.8K
-9.3K
|
-9.3K | |
| 4 | zalando.at |
822.6K
+97.1K
|
+97.1K | |
| 5 | billa.at |
626K
-35.2K
|
-35.2K | |
| 6 | ↑2 | hofer.at |
436.2K
+63.6K
|
+63.6K |
| 7 | ↓1 | spar.at |
430K
-27.5K
|
-27.5K |
| 8 | ↓1 | idealo.at |
411K
-9.5K
|
-9.5K |
| 9 | ↑3 | otto.de |
329K
+40.2K
|
+40.2K |
| 10 | ↓1 | lidl.at |
313.2K
-53.4K
|
-53.4K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in October 2025.
Trending up
#9
otto.de
↑3
#6
hofer.at
↑2
#1
amazon.de
#2
willhaben.at
#4
zalando.at
#5
billa.at
#7
spar.at
↑1
#8
idealo.at
↑1
#10
lidl.at
↑1
Trending down
#7
spar.at
↓1
#8
idealo.at
↓1
#10
lidl.at
↓1
#1
amazon.de
#2
willhaben.at
#4
zalando.at
#5
billa.at
#6
hofer.at
↓2
#9
otto.de
↓3