amazon.de

Amazon.de: Online Shopping
Amazon.de is the German-language online retail platform offering a broad catalog of products across categories such as electronics, books, fashion, home and kitchen, and groceries. It provides search and navigation by department and seller, detailed product pages with images and specifications, user reviews, account management for orders and payments, and returns, as well as access to digital content such as Kindle eBooks and streaming media.
Rank by traffic
61 ↑1
Worldwide
3
🇩🇪 Germany
9 ↓3
Shopping
Monitor amazon.de:

Search Traffic for amazon.de

October 2026

In October 2026, amazon.de saw an increase in search traffic, reaching 62.5M visits, which is a increase of 1.5M visits compared to the previous month. The traffic value increased to $14.5M, a growth of $3.6M.

Traffic
62.5M +1.5M
Traffic value
$14.5M +$3.6M
Keywords
9.7M
Search Traffic
Search Traffic Value

Traffic by location for amazon.de

For amazon.de, the Germany dominates traffic with 54.2M visits, a decrease of 1M from the previous month, making up 86.8% of the total search traffic.

Loading world map...
Location
Traffic
Share
🇩🇪 Germany
54.2M -1M
-1M
86.8%
🇦🇹 Austria
3.7M +110.4K
+110.4K
5.8%
🇺🇸 United States
949.1K +815.8K
+815.8K
1.5%
🇨🇭 Switzerland
698.7K +25K
+25K
1.1%
🇮🇳 India
418.4K +397.8K
+397.8K
0.6%
Sign up for Ahrefs to see data for all locations

Top keywords for amazon.de

🇩🇪 Germany

amazon.de ranks #1 for "amazon" in Germany and receives 9.7M monthly visits from this keyword alone, a decrease of 7M from the previous month.

Keyword
Volume
Traffic
Position
amazon
18.7M+630K
+630K
9.7M-7M
-7M
1
amazon de
840K-12K
-12K
806.8K-11.6K
-11.6K
1
amazon prime
1M+252K
+252K
557K-153K
-153K
1
amazon prime video
383K+51K
+51K
390K+196.6K
+196.6K
1
xxx
2.2M-50K
-50K
280K-65.3K
-65.3K
4↑1
↑1
Sign up for Ahrefs to see data for all keywords

Top competing websites of amazon.de

🇩🇪 Germany

idealo.de, otto.de and ebay.de rank in the top 10 organic search results for the same keywords that amazon.de gets the most traffic from. Discover more competitors of amazon.de.

Website
Traffic
Pages
Watch
idealo.de
18.1M-102.9K
-102.9K
42.3K
otto.de
11M+640.8K
+640.8K
44.8K
ebay.de
5.7M-589.4K
-589.4K
21.1K
zalando.de
9.7M+519.9K
+519.9K
28.3K
obi.de
5.7M-745K
-745K
7.4K
See more competitors & alternatives →

Similarly ranked websites to amazon.de

amazon.de ranks 61st, placing it below ycombinator.com, which has 62.6M visits and ranks 60th.

Website
Traffic
Rank
wise.com
62.6M-6.7M
-6.7M
59 ↓6
ycombinator.com
62.6M+61.8M
+61.8M
60 ↑8.1K
amazon.de
62.5M+1.5M
+1.5M
61 ↑1
ebay.com
62.3M+14.2M
+14.2M
62 ↑22
tripadvisor.com
61.7M+2.7M
+2.7M
63 ↑1
See all top-ranked websites →

Backlink Profile of amazon.de

October 2026

As of October 2026, amazon.de's Domain Rating is 93. amazon.de is linked by 297.3K websites, indicating a increase of 1.2K referring sites from the previous month.

Domain Rating
93
Linking websites
297.3K +1.2K
Backlinks
Linking websites

Unlock more data with Ahrefs

Get an in-depth look at the organic search traffic and backlink profile of any website or URL.

Start for Free See All Plans
Learn More ↗