otto.de

OTTO.de - Fashion, Furniture & Tech Online Shop
OTTO.de is an online retail platform offering a broad assortment across categories such as fashion, home and living, electronics, beauty, and children’s products. It provides extensive product listings with specifications, pricing, availability, and customer reviews, supported by search and filtering options and order management features.
Rank by traffic
547 ↑15
Worldwide
20 ↑1
🇩🇪 Germany
69 ↓5
Shopping
Monitor otto.de:

Search Traffic for otto.de

August 2026

In August 2026, otto.de saw an increase in search traffic, reaching 11.1M visits, which is a increase of 622.6K visits compared to the previous month. The traffic value increased to $2.5M, a growth of $222.3K.

Traffic
11.1M +622.6K
Traffic value
$2.5M +$222.3K
Keywords
3M
Search Traffic
Search Traffic Value

Traffic by location for otto.de

For otto.de, the Germany dominates traffic with 10.4M visits, a increase of 583.1K from the previous month, making up 93.8% of the total search traffic.

Loading world map...
Location
Traffic
Share
🇩🇪 Germany
10.4M +583.1K
+583.1K
93.8%
🇦🇹 Austria
371.4K +32.5K
+32.5K
3.3%
🇨🇭 Switzerland
167.5K +5.3K
+5.3K
1.5%
🇺🇸 United States
62.8K +1.7K
+1.7K
0.5%
🇹🇷 Turkey
12K +1.6K
+1.6K
0.1%
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Top keywords for otto.de

🇩🇪 Germany

otto.de ranks #1 for "otto" in Germany and receives 1M monthly visits from this keyword alone, a decrease of 85.4K from the previous month.

Keyword
Volume
Traffic
Position
otto
1.2M-100K
-100K
1M-85.4K
-85.4K
1
otto versand
460K-39K
-39K
402K-34.1K
-34.1K
1
otto online
91K-8K
-8K
83.3K-6.7K
-6.7K
1
otto.de
38K-23K
-23K
35K-21.3K
-21.3K
1
otto de
36K-4K
-4K
33K-3.5K
-3.5K
1
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Top competing websites of otto.de

🇩🇪 Germany

idealo.de, amazon.de and zalando.de rank in the top 10 organic search results for the same keywords that otto.de gets the most traffic from. Discover more competitors of otto.de.

Website
Traffic
Pages
Watch
idealo.de
18.1M-102.9K
-102.9K
42.3K
amazon.de
64.4M-6M
-6M
175.6K
zalando.de
9.7M+519.9K
+519.9K
28.3K
peek-cloppenburg.de
1.4M+219.6K
+219.6K
3.8K
breuninger.com
1.6M-542.7K
-542.7K
5.5K
See more competitors & alternatives →

Similarly ranked websites to otto.de

otto.de ranks 547th, placing it below snapchat.com, which has 11.1M visits and ranks 546th.

Website
Traffic
Rank
skyscanner.net
11.2M+3.2M
+3.2M
545 ↑242
snapchat.com
11.1M+99.7K
+99.7K
546 ↓25
otto.de
11.1M+622.6K
+622.6K
547 ↑15
asahi.com
11.1M+2.7M
+2.7M
548 ↑197
haber7.com
11M+566.5K
+566.5K
549 ↑11
See all top-ranked websites →

Backlink Profile of otto.de

August 2026

As of August 2026, otto.de's Domain Rating is 81. otto.de is linked by 19.7K websites, indicating a increase of 688 referring sites from the previous month.

Domain Rating
81
Linking websites
19.7K +688
Backlinks
Linking websites

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