# Top Shopping Websites in Germany
The top 10 most visited shopping websites in Germany by Ahrefs organic search traffic estimates. Updated monthly.
July 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | amazon.de | 86M | −4M | |
| 2 | ↑1 | kleinanzeigen.de | 17M | −1M |
| 3 | ↑3 | zalando.de | 13M | −595K |
| 4 | ↓1 | idealo.de | 12M | −758K |
| 5 | ↑2 | ebay.de | 9.7M | −754K |
| 6 | ↑2 | otto.de | 9.5M | +107K |
| 7 | ↓6 | mediamarkt.de | 8.6M | −807K |
| 8 | ↓7 | markt.de | 6.7M | −39K |
| 9 | ↑3 | lidl.de | 5.9M | −281K |
| 10 | ↑1 | dm.de | 5.3M | −302K |
| 11 | ↓15 | rossmann.de | 5.2M | −359K |
| 12 | ↑3 | etsy.com | 4.7M | −268K |
| 13 | kaufland.de | 3.5M | −584K | |
| 13 | kaufland.de | 3.5M | −584K |
## Top Trending Websites
Websites that changed positions within the top 10 rankings in July 2025.
Trending up
#90
jysk.de
↑48
↑24
#80
mdr.de
↑18
↑16
#77
gala.de
↑14
#67
studyflix.de
↑11
#79
berlin.de
↑11
#42
spotify.com
↑10
#97
netdoktor.de
↑9
#40
zdf.de
↑8
Trending down
#88
lecker.de
↓20
↓17
#65
rossmann.de
↓15
#96
steampowered.com
↓13
#73
faz.net
↓10
#78
holidaycheck.de
↓9
#85
deepl.com
↓8
#46
markt.de
↓7
#95
hornbach.de
↓7
#19
apple.com
↓6