# Top Shopping Websites in Germany
The top 10 most visited shopping websites in Germany by Ahrefs organic search traffic estimates. Updated monthly.
November 2025
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | amazon.de |
78.6M
+5M
|
+5M | |
| 2 | kleinanzeigen.de |
16.6M
+262.3K
|
+262.3K | |
| 3 | zalando.de |
15.2M
+433K
|
+433K | |
| 4 | idealo.de |
14.6M
+610K
|
+610K | |
| 5 | otto.de |
13M
+1.4M
|
+1.4M | |
| 6 | mediamarkt.de |
11.2M
+390K
|
+390K | |
| 7 | markt.de |
7.6M
+84.4K
|
+84.4K | |
| 8 | ebay.de |
6.8M
-171.8K
|
-171.8K | |
| 9 | lidl.de |
6M
+294.4K
|
+294.4K | |
| 10 | rossmann.de |
5.8M
+301.2K
|
+301.2K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in November 2025.
Trending up
#1
amazon.de
#3
zalando.de
#4
idealo.de
#5
otto.de
#7
markt.de
#8
ebay.de
#9
lidl.de
#10
rossmann.de
Trending down
#1
amazon.de
#3
zalando.de
#4
idealo.de
#5
otto.de
#7
markt.de
#8
ebay.de
#9
lidl.de
#10
rossmann.de