Top Shopping Websites in Germany
The top 10 most visited shopping websites in Germany by Ahrefs organic search traffic estimates. Updated monthly.
February 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | amazon.de |
82.8M
-774K
|
-774K | |
| 2 | ↑1 | kleinanzeigen.de |
15.2M
+453.4K
|
+453.4K |
| 3 | ↓1 | idealo.de |
15.1M
-1M
|
-1M |
| 4 | zalando.de |
12.4M
-415.5K
|
-415.5K | |
| 5 | ↑1 | otto.de |
11.3M
-459.2K
|
-459.2K |
| 6 | ↓1 | mediamarkt.de |
11.3M
-851.3K
|
-851.3K |
| 7 | markt.de |
7.9M
-135K
|
-135K | |
| 8 | ebay.de |
7.8M
+226.5K
|
+226.5K | |
| 9 | ↑1 | rossmann.de |
5.8M
-493.6K
|
-493.6K |
| 10 | ↑1 | dm.de |
5.6M
-57.9K
|
-57.9K |
Top Trending Websites
Websites that changed positions within the top 100 rankings in February 2026.
Trending up
↑1
#5
otto.de
↑1
#9
rossmann.de
↑1
#10
dm.de
↑1
#1
amazon.de
#4
zalando.de
#7
markt.de
#8
ebay.de
#3
idealo.de
↑1
↑1
Trending down
#3
idealo.de
↓1
↓1
#1
amazon.de
#4
zalando.de
#7
markt.de
#8
ebay.de
↓1
#5
otto.de
↓1
#9
rossmann.de
↓1
#10
dm.de
↓1