Search Traffic for healthcare.gov
July 2025
In July 2025, healthcare.gov saw an increase in search traffic, reaching 2.2M visits, which is a increase of 30.1K visits compared to the previous month. The traffic value decreased to $6.7M, a decline of $39.9K.
Traffic
2.2M
+30.1K
Traffic value
$6.7M
−$39.9K
Keywords
346K
Search Traffic
Search Traffic Value
Traffic by location for healthcare.gov
2.1M
+20.4K
Share: 96.8%
🇧🇷
Brazil
26.3K
+5.5K
Share: 1.1%
10.4K
+563
Share: 0.4%
🇮🇳
India
5.7K
+743
Share: 0.2%
🇨🇦
Canada
4.1K
+2.3K
Share: 0.1%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
2.1M
+20.4K
|
96.8% |
| 🇧🇷 Brazil |
26.3K
+5.5K
|
1.1% |
| 🇷🇺 Russian Federation |
10.4K
+563
|
0.4% |
| 🇮🇳 India |
5.7K
+743
|
0.2% |
| 🇨🇦 Canada |
4.1K
+2.3K
|
0.1% |
Low
High
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Top keywords for healthcare.gov 🇺🇸 United States
healthcare.gov ranks #1 for "health insurance" in United States and receives 125.8K monthly visits from this keyword alone, an increase of 4K from the previous month.
health insurance
Position: 1
Volume
190K
+6K
Traffic
125.8K
+4K
hsa
Position: 1 1
Volume
161K
Traffic
119K
+35.7K
marketplace
Position: 5 3
Volume
786K
+8K
Traffic
82K
-66.2K
marketplace insurance
Position: 1
Volume
50K
Traffic
50.6K
-128
health insurance marketplace
Position: 1
Volume
47K
-21K
Traffic
46.3K
-55.6K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| health insurance |
190K
+6K
|
125.8K
+4K
|
1
|
| hsa |
161K
|
119K
+35.7K
|
1
1
|
| marketplace |
786K
+8K
|
82K
-66.2K
|
5
3
|
| marketplace insurance |
50K
|
50.6K
-128
|
1
|
| health insurance marketplace |
47K
-21K
|
46.3K
-55.6K
|
1
|
Top competing websites of healthcare.gov 🇺🇸 United States
uhc.com, kff.org and ehealthinsurance.com rank in the top 10 organic search results for the same keywords that healthcare.gov gets the most traffic from. Discover more competitors of healthcare.gov.
Traffic
2.2M
-21.5K
Pages
8.1K
Traffic
496.1K
-47.2K
Pages
9K
Traffic
195.5K
-1.5K
Pages
7.7K
Traffic
143.3K
+5.2K
Pages
901
Traffic
1.9M
-149.3K
Pages
12.4K
| Website | Traffic | Pages |
|---|---|---|
| uhc.com |
2.2M
-21.5K
|
8.1K
|
| kff.org |
496.1K
-47.2K
|
9K
|
| ehealthinsurance.com |
195.5K
-1.5K
|
7.7K
|
| healthinsurance.org |
143.3K
+5.2K
|
901
|
| anthem.com |
1.9M
-149.3K
|
12.4K
|
Similarly ranked websites to healthcare.gov
Traffic
5B
-19.6M
Rank
1
Traffic
3.7B
+572.1M
Rank
2
Traffic
1.5B
-28.8M
Rank
3
Traffic
1.5B
-41.2M
Rank
4
Traffic
1.2B
-290.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
5B
-19.6M
|
1
|
| youtube.com |
3.7B
+572.1M
|
2
|
| facebook.com |
1.5B
-28.8M
|
3
|
| instagram.com |
1.5B
-41.2M
|
4
|
| google.com |
1.2B
-290.8M
|
5
|
Backlink Profile of healthcare.gov
July 2025
As of July 2025, healthcare.gov's Domain Rating is 89. healthcare.gov is linked by 60.5K websites, indicating a decrease of 1.2K referring sites from the previous month.
Domain Rating
89
Linking websites
60.5K
-1.2K