Search Traffic for gov.uk
August 2025
In August 2025, gov.uk saw a decrease in search traffic, reaching 514.6K visits, which is a decrease of 33.4K visits compared to the previous month. The traffic value decreased to $144.5K, a decline of $21.7K.
Traffic
514.6K
-33.4K
Traffic value
$144.5K
−$21.7K
Keywords
212
Search Traffic
Search Traffic Value
Traffic by location for gov.uk
483.5K
-35K
Share: 93.9%
🇮🇳
India
4.1K
+681
Share: 0.8%
2.5K
+175
Share: 0.4%
🇹🇷
Turkey
1.6K
+29
Share: 0.3%
🇵🇰
Pakistan
1.6K
+67
Share: 0.3%
| Location | Traffic | Share |
|---|---|---|
| 🇬🇧 United Kingdom |
483.5K
-35K
|
93.9% |
| 🇮🇳 India |
4.1K
+681
|
0.8% |
| 🇺🇸 United States |
2.5K
+175
|
0.4% |
| 🇹🇷 Turkey |
1.6K
+29
|
0.3% |
| 🇵🇰 Pakistan |
1.6K
+67
|
0.3% |
Low
High
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Top keywords for gov.uk 🇬🇧 United Kingdom
gov.uk ranks #1 for "gov.uk" in United Kingdom and receives 116.4K monthly visits from this keyword alone, a decrease of 5K from the previous month.
gov.uk
Position: 1
Volume
136K
-6K
Traffic
116.4K
-5K
gov.uk/vehicle-tax
Position: 1
Volume
89K
-3K
Traffic
93.5K
-3K
gov.uk/check-national-insurance-record
Position: 1
Volume
15K
+15K
Traffic
16.2K
+16.2K
gov.uk/sold-bought-vehicle
Position: 1
Volume
11K
-1K
Traffic
11K
-1K
gov.uk/renew-driving-licence
Position: 1 1
Volume
11K
+11K
Traffic
11K
+11K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| gov.uk |
136K
-6K
|
116.4K
-5K
|
1
|
| gov.uk/vehicle-tax |
89K
-3K
|
93.5K
-3K
|
1
|
| gov.uk/check-national-insurance-record |
15K
+15K
|
16.2K
+16.2K
|
1
|
| gov.uk/sold-bought-vehicle |
11K
-1K
|
11K
-1K
|
1
|
| gov.uk/renew-driving-licence |
11K
+11K
|
11K
+11K
|
1
1
|
Top competing websites of gov.uk
campaign.gov.uk, hmrc.gov.uk and legislation.gov.uk rank in the top 10 organic search results for the same keywords that gov.uk gets the most traffic from. Discover more competitors of gov.uk.
Traffic
166.8K
+44.4K
Pages
850
Traffic
206.5K
-14.5K
Pages
10.4K
Traffic
659.5K
-54K
Pages
57.4K
Traffic
848.6K
-42.9K
Pages
271
Traffic
189.7K
-31.4K
Pages
41.3K
| Website | Traffic | Pages |
|---|---|---|
| campaign.gov.uk |
166.8K
+44.4K
|
850
|
| hmrc.gov.uk |
206.5K
-14.5K
|
10.4K
|
| legislation.gov.uk |
659.5K
-54K
|
57.4K
|
| dvla.gov.uk |
848.6K
-42.9K
|
271
|
| data.gov.uk |
189.7K
-31.4K
|
41.3K
|
Similarly ranked websites to gov.uk
Traffic
5.1B
+96.1M
Rank
1
Traffic
4.2B
+405.2M
Rank
2
Traffic
1.6B
+57.3M
Rank
3
1
Traffic
1.5B
-10.6M
Rank
4
1
Traffic
1.2B
+55.5M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
5.1B
+96.1M
|
1
|
| youtube.com |
4.2B
+405.2M
|
2
|
| instagram.com |
1.6B
+57.3M
|
3
1
|
| facebook.com |
1.5B
-10.6M
|
4
1
|
| google.com |
1.2B
+55.5M
|
5
|
Backlink Profile of gov.uk
August 2025
As of August 2025, gov.uk's Domain Rating is 82. gov.uk is linked by 13.5K websites, indicating a increase of 0 referring sites from the previous month.
Domain Rating
82
+1
Linking websites
13.5K
+0