wayfair.com
Wayfair | Everything Home (Furniture, Décor, Baby, Kitchen, and More)
Wayfair.com is your ultimate destination for home goods, offering an extensive selection of furniture, decor, and essentials to elevate your living space. With an easy-to-navigate website, shoppers can explore countless categories, from stylish sofas and elegant dining sets to cozy bedding and unique home accents. Wayfair's competitive prices and frequent sales make it accessible for everyone looking to refresh their home. Additionally, with fast shipping and a robust customer service team, Wayfair ensures a hassle-free shopping experience, helping you create your dream home without breaking the bank. Whether you're redecorating or simply searching for inspiration, Wayfair.com has everything you need to turn your house into a home.
Rank by traffic
Search Traffic for wayfair.com
July 2025
In July 2025, wayfair.com saw a decrease in search traffic, reaching 8M visits, which is a decrease of 936.3K visits compared to the previous month. The traffic value decreased to $2.5M, a reduction of 179.1K.
Traffic by location for wayfair.com
For wayfair.com, United States dominates traffic with 7.6M visits, a decrease of 901.2K from the previous month, making up 94.8% of the total traffic.
| Location | Traffic | Share |
|---|---|---|
| 7.6M −901.2K | 94.8% | |
|
🇷🇺
Russia
|
49.7K −4K | 0.6% |
|
🇧🇷
Brazil
|
48.9K −3.2K | 0.6% |
|
🇨🇦
Canada
|
43.7K −6.3K | 0.5% |
|
🇮🇳
India
|
30.2K −48 | 0.3% |
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Top keywords for wayfair.com
🇺🇸 United Stateswayfair.com ranks #1 for "wayfair" in United States and receives 1.8M monthly visits from this keyword alone, a decrease of 303.8K from the previous month.
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| wayfair | 4.2M +530K | 1.8M +303.8K | 1 |
| wayfair promo code | 66K +20K | 72.6K +21.8K | 1 |
| wayfair coupon | 96K −1K | 62.9K −833 | 1 |
| shop coffee tables on sale | 464K | 54.5K +104 | 3 |
| wayfair rugs | 28K +2K | 27.2K +18.5K | 1 |
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Top competing websites of wayfair.com
🇺🇸 United Statesbedbathandbeyond.com, ikea.com and homedepot.com rank in the top 10 organic search results for the same keywords that wayfair.com gets the most traffic from. Discover more competitors of wayfair.com.
| Website | Traffic | Pages |
|---|---|---|
| bedbathandbeyond.com | 1.4M | 356.7K |
| ikea.com | 101.3M | 169K |
| homedepot.com | 63.1M | 1.2M |
| potterybarn.com | 2.3M | 48.2K |
| westelm.com | 1.7M | 38.8K |
Similarly ranked websites to wayfair.com
wayfair.com ranks 936th, placing it above prodigygame.com, which has 8M visits and ranks 937th.
| Website | Traffic | Rank |
|---|---|---|
| ubisoft.com | 8M −2.2M | 934 ↓12 |
| 19216811.uno | 8M −308.8K | 935 ↓272 |
| wayfair.com | 8M −936.3K | 936 ↓230 |
| prodigygame.com | 8M −582K | 937 ↑176 |
| mp4moviez.audio | 8M +8M | 938 ↑109 |
Backlink Profile of wayfair.com
July 2025
As of July 2025, wayfair.com's Domain Rating is 86. wayfair.com is linked by 58.2K websites, indicating a decrease of 510 referring sites from the previous month.