lego.com
Building toys and creative play - LEGO® official site
Discover a world of creativity and imagination at LEGO.com, where building and play come together! Explore an extensive range of LEGO sets tailored for every age and interest, from classic collections to the latest themed sets featuring popular movies and characters. Join a vibrant community of builders, access helpful building tips, and find inspiration through interactive content that sparks your creativity. Whether you're a seasoned LEGO enthusiast or just starting your journey, LEGO.com is the ultimate destination for adventurous minds eager to build their dreams one brick at a time.
Rank by traffic
Search Traffic for lego.com
July 2025
In July 2025, lego.com saw a decrease in search traffic, reaching 15.3M visits, which is a decrease of 468.7K visits compared to the previous month. The traffic value decreased to $2.4M, a reduction of 247.1K.
Traffic by location for lego.com
For lego.com, United States dominates traffic with 4.1M visits, a decrease of 398.9K from the previous month, making up 26.6% of the total traffic.
| Location | Traffic | Share |
|---|---|---|
|
🇺🇸
United States
|
4.1M +398.9K | 26.6% |
|
🇬🇧
United Kingdom
|
1.6M +117.5K | 10.6% |
|
🇩🇪
Germany
|
1.2M +32.2K | 8.1% |
|
🇫🇷
France
|
1.1M +107.3K | 6.8% |
|
🇵🇱
Poland
|
1M −5.4K | 6.5% |
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Top keywords for lego.com
🇺🇸 United Stateslego.com ranks #1 for "lego" in United States and receives 518.6K monthly visits from this keyword alone, a decrease of 2K from the previous month.
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| lego | 1M +10K | 518.6K +2K | 1 |
| lego store | 182K +31K | 162.4K +66K | 1 |
| legos | 246K +6K | 92.6K +18.7K | 1 |
| lego ideas | 54K | 52.3K +3.2K | 1 |
| lego games | 41K −4K | 42.7K +4.9K | 1 |
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Top competing websites of lego.com
🇺🇸 United Statesbrickset.com, bricklink.com and brickeconomy.com rank in the top 10 organic search results for the same keywords that lego.com gets the most traffic from. Discover more competitors of lego.com.
| Website | Traffic | Pages |
|---|---|---|
| brickset.com | 201K | 22.3K |
| bricklink.com | 547.7K | 27.5K |
| brickeconomy.com | 118.3K | 13.4K |
| brickfanatics.com | 78.8K | 12.9K |
| rebrickable.com | 125.8K | 26.8K |
Similarly ranked websites to lego.com
lego.com ranks 437th, placing it above basketball-reference.com, which has 15.3M visits and ranks 438th.
| Website | Traffic | Rank |
|---|---|---|
| bihar.gov.in | 15.3M −896.2K | 435 |
| india.com | 15.3M −4.1M | 436 ↑9 |
| lego.com | 15.3M +468.7K | 437 ↑3 |
| basketball-reference.com | 15.3M +2.5M | 438 ↓45 |
| carsensor.net | 15.3M +495K | 439 ↑13 |
Backlink Profile of lego.com
July 2025
As of July 2025, lego.com's Domain Rating is 89. lego.com is linked by 145.2K websites, indicating a decrease of 1.4K referring sites from the previous month.