bol.com
bol.com - Everything for Everyone
Bol.com is the ultimate online shopping destination in the Netherlands and Belgium, offering a vast array of products across various categories, including electronics, books, toys, home goods, and more. With a user-friendly interface and intuitive search features, customers can easily browse and discover the items they need. The site also provides helpful product reviews and recommendations to enhance the shopping experience. Fast shipping options and a hassle-free return policy further ensure that customers enjoy a reliable and satisfying shopping journey. Bol.com also boasts a vibrant community where users can share their experiences, ask questions, and connect over their favorite products. Regular promotions, special deals, and loyalty rewards make it even more attractive for savvy shoppers looking to save while getting quality items. Whether you're shopping for the latest gadgets or finding the perfect gift, bol.com is dedicated to catering to every need and preference, making it a go-to choice for online retail.
Rank by traffic
Search Traffic for bol.com
July 2025
In July 2025, bol.com saw a decrease in search traffic, reaching 13.6M visits, which is a decrease of 390K visits compared to the previous month. The traffic value decreased to $2.7M, a reduction of 332.6K.
Traffic by location for bol.com
For bol.com, United States dominates traffic with 10M visits, a decrease of 820K from the previous month, making up 74.0% of the total traffic.
| Location | Traffic | Share |
|---|---|---|
|
🇳🇱
Netherlands
|
10M −820K | 74.0% |
|
🇧🇪
Belgium
|
3.2M +454.7K | 23.3% |
| 174.9K −7.6K | 1.2% | |
|
🇫🇷
France
|
43.8K −2.9K | 0.3% |
|
🇷🇺
Russia
|
15.8K −979 | 0.1% |
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Top keywords for bol.com
🇳🇱 Netherlandsbol.com ranks #1 for "bol" in Netherlands and receives 275.4K monthly visits from this keyword alone, a decrease of 18.5K from the previous month.
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| bol | 788K +17K | 275.4K +18.5K | 1 |
| bol.com | 449K +11K | 146.7K −227K | 1 |
| blokker | 359K +359K | 45.4K +45.4K | 3 |
| kalender 2024 | 358K +5K | 26.9K +25.1K | 4 |
| bol com | 30K +2K | 25.1K +1.4K | 1 |
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Top competing websites of bol.com
🇳🇱 Netherlandsamazon.nl, action.com and coolblue.nl rank in the top 10 organic search results for the same keywords that bol.com gets the most traffic from. Discover more competitors of bol.com.
| Website | Traffic | Pages |
|---|---|---|
| amazon.nl | 4.4M | 1.5M |
| action.com | 15.4M | 30.5K |
| coolblue.nl | 2.9M | 96K |
| mediamarkt.nl | 3.2M | 69.1K |
| bruna.nl | 477.9K | 89.9K |
Similarly ranked websites to bol.com
bol.com ranks 512th, placing it above tripadvisor.es, which has 13.6M visits and ranks 513th.
| Website | Traffic | Rank |
|---|---|---|
| t-mobile.com | 13.6M +796.1K | 510 ↓36 |
| lenovo.com | 13.6M +541.5K | 511 ↓82 |
| bol.com | 13.6M −390K | 512 ↓8 |
| tripadvisor.es | 13.6M −498.4K | 513 |
| word.tips | 13.6M +1.3M | 514 ↓58 |
Backlink Profile of bol.com
July 2025
As of July 2025, bol.com's Domain Rating is 91. bol.com is linked by 78.1K websites, indicating a decrease of 709 referring sites from the previous month.