bankrate.com
bankrate.com: Financial News, Data and Advice to Help You Make Financial Decisions
Bankrate.com offers comprehensive financial tools and resources to empower consumers in making informed decisions about savings, mortgages, credit cards, and personal loans. With expert insights and up-to-date information on interest rates and financial products, users can easily navigate their financial journeys. The website features calculators, comparisons, and educational articles designed to enhance financial literacy and help users achieve their financial goals. Whether you're looking to optimize your investments or find the best bank rates, Bankrate.com serves as your trusted guide in the ever-changing financial landscape.
Rank by traffic
Search Traffic for bankrate.com
July 2025
In July 2025, bankrate.com saw a decrease in search traffic, reaching 8.1M visits, which is a decrease of 1.3M visits compared to the previous month. The traffic value decreased to $14.6M, a reduction of 2.1M.
Traffic by location for bankrate.com
For bankrate.com, United States dominates traffic with 7.5M visits, a decrease of 1.2M from the previous month, making up 92.2% of the total traffic.
| Location | Traffic | Share |
|---|---|---|
| 7.5M −1.2M | 92.2% | |
|
🇮🇳
India
|
111.7K −6.6K | 1.3% |
|
🇧🇷
Brazil
|
85.8K −1.2K | 1.0% |
|
🇷🇺
Russia
|
57.5K −7.2K | 0.7% |
|
🇨🇦
Canada
|
55.5K −1.8K | 0.6% |
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Top keywords for bankrate.com
🇺🇸 United Statesbankrate.com ranks #1 for "mortgage calculator" in United States and receives 1.5M monthly visits from this keyword alone, a decrease of 1M from the previous month.
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| mortgage calculator | 3.2M +120K | 1.5M +1M | 1 |
| cd calculator | 194K +6K | 200.3K +5.8K | 1 |
| cd rates | 302K −13K | 146.2K +56.2K | 1 |
| current mortgage rates | 233K +4K | 126.1K −4.2K | 1 |
| loan calculator | 616K +18K | 123.6K +3.2K | 2 |
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Top competing websites of bankrate.com
🇺🇸 United Statesnerdwallet.com, usbank.com and bankofamerica.com rank in the top 10 organic search results for the same keywords that bankrate.com gets the most traffic from. Discover more competitors of bankrate.com.
| Website | Traffic | Pages |
|---|---|---|
| nerdwallet.com | 14.7M | 18.4K |
| usbank.com | 5.9M | 14K |
| bankofamerica.com | 17.7M | 28.4K |
| wellsfargo.com | 9.7M | 26.3K |
| navyfederal.org | 5.2M | 1.9K |
Similarly ranked websites to bankrate.com
bankrate.com ranks 919th, placing it above farfetch.com, which has 8.1M visits and ranks 920th.
| Website | Traffic | Rank |
|---|---|---|
| stackexchange.com | 8.1M −299.3K | 917 ↓26 |
| royalmail.com | 8.1M −537K | 918 ↓8 |
| bankrate.com | 8.1M −1.3M | 919 |
| farfetch.com | 8.1M −443.1K | 920 ↓7 |
| adp.com | 8.1M −1.8M | 921 ↓239 |
Backlink Profile of bankrate.com
July 2025
As of July 2025, bankrate.com's Domain Rating is 90. bankrate.com is linked by 149.6K websites, indicating a decrease of 2.4K referring sites from the previous month.