zalando.nl

Zalando.nl Meta Title
Zalando.nl is an online retail platform that specializes in fashion and lifestyle products. The site features a diverse range of clothing, footwear, accessories, and beauty items from numerous brands. Users can browse collections categorized by gender, occasion, or style, and benefit from a variety of filtering options to refine their searches. The platform also includes seasonal collections and trends, catering to different tastes and preferences in the fashion industry. With a focus on providing a comprehensive shopping experience, Zalando.nl integrates features such as customer reviews and detailed product descriptions to assist users in making informed purchasing decisions.
Rank by traffic
>1000
Worldwide
43 ↓8
🇳🇱 Netherlands

Search Traffic for zalando.nl

July 2026

In July 2026, zalando.nl saw a decrease in search traffic, reaching 2M visits, which is a decrease of 607.3K visits compared to the previous month. The traffic value decreased to $503K, a decline of $125.6K.

Traffic
2M -607.3K
Traffic value
$503K −$125.6K
Keywords
510.7K
Search Traffic
Search Traffic Value

Traffic by location for zalando.nl

For zalando.nl, the Netherlands dominates traffic with 2M visits, a decrease of 587K from the previous month, making up 97.8% of the total search traffic.

Loading world map...
Location
Traffic
Share
🇳🇱 Netherlands
2M -587K
-587K
97.8%
🇺🇸 United States
26.4K -16.5K
-16.5K
1.2%
🇧🇪 Belgium
8K -11
-11
0.3%
🇩🇪 Germany
1.5K -14
-14
0%
🇷🇺 Russian Federation
1K -1.3K
-1.3K
0%
Sign up for Ahrefs to see data for all locations

Top keywords for zalando.nl

🇳🇱 Netherlands

zalando.nl ranks #1 for "zalando" in Netherlands and receives 556.4K monthly visits from this keyword alone, a decrease of 52.4K from the previous month.

Keyword
Volume
Traffic
Position
zalando
591K-56K
-56K
556.4K-52.4K
-52.4K
1
new balance
172K+4K
+4K
16.7K+12K
+12K
2↑2
↑2
steps
17K-1K
-1K
15.3K-1.4K
-1.4K
1
adidas campus
225K-1K
-1K
11K+5.4K
+5.4K
3↑3
↑3
under armour
77K-13K
-13K
9.6K-1.6K
-1.6K
2
Sign up for Ahrefs to see data for all keywords

Top competing websites of zalando.nl

🇳🇱 Netherlands

wehkamp.nl, debijenkorf.nl and hm.com rank in the top 10 organic search results for the same keywords that zalando.nl gets the most traffic from. Discover more competitors of zalando.nl.

Website
Traffic
Pages
wehkamp.nl
898.4K-240.7K
-240.7K
30.8K
debijenkorf.nl
1.2M-72.9K
-72.9K
33.4K
hm.com
24.4M-1.6M
-1.6M
14.9K
aboutyou.nl
188.1K-5.2K
-5.2K
13.5K
adidas.nl
766K-177.2K
-177.2K
11.8K
See more competitors & alternatives →

Similarly ranked websites to zalando.nl

Website
Traffic
Rank
wikipedia.org
4.2B-129.7M
-129.7M
1
youtube.com
2.6B-11.3M
-11.3M
2
instagram.com
1.8B+129.4M
+129.4M
3 ↑1
facebook.com
1.7B-49.5M
-49.5M
4 ↓1
chatgpt.com
1.3B-22.3M
-22.3M
5
See all top-ranked websites →

Backlink Profile of zalando.nl

July 2026

As of July 2026, zalando.nl's Domain Rating is 71. zalando.nl is linked by 5K websites, indicating a increase of 229 referring sites from the previous month.

Domain Rating
71 +1
Linking websites
5K +229
Backlinks
Linking websites

Unlock more data with Ahrefs

Get an in-depth look at the organic search traffic and backlink profile of any website or URL.

Start for Free See All Plans
Learn More ↗