decathlon.it

Decathlon - Sport, Outdoor & Fitness Equipment
Decathlon.it is your ultimate destination for all things sports and outdoor activities. Explore a vast selection of high-quality gear and equipment tailored for a variety of sports, from running and cycling to camping and hiking. The website offers both renowned and exclusive Decathlon brands, ensuring you find everything you need to pursue your hobbies and stay active. With a focus on affordability and accessibility, Decathlon.it is committed to making sports available to everyone, regardless of skill level or budget. Enjoy a user-friendly shopping experience, helpful guides, and expert advice to elevate your athletic journey.
Rank by traffic
>1000
Worldwide
76 ↓11
🇮🇹 Italy

Search Traffic for decathlon.it

March 2026

In March 2026, decathlon.it saw a decrease in search traffic, reaching 3M visits, which is a decrease of 855.9K visits compared to the previous month. The traffic value decreased to $481.3K, a decline of $196.3K.

Traffic
3M -855.9K
Traffic value
$481.3K −$196.3K
Keywords
367K
Search Traffic
Search Traffic Value

Traffic by location for decathlon.it

For decathlon.it, the Italy dominates traffic with 3M visits, a decrease of 851.5K from the previous month, making up 99% of the total search traffic.

Loading world map...
Location
Traffic
Share
🇮🇹 Italy
3M -851.5K
-851.5K
99%
🇺🇸 United States
14.2K -1.2K
-1.2K
0.4%
🇸🇮 Slovenia
1.8K -600
-600
0%
🇨🇭 Switzerland
1.3K -980
-980
0%
🇦🇷 Argentina
1.2K +129
+129
0%
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Top keywords for decathlon.it

🇮🇹 Italy

decathlon.it ranks #1 for "decathlon" in Italy and receives 1.3M monthly visits from this keyword alone, an increase of 17.5K from the previous month.

Keyword
Volume
Traffic
Position
decathlon
1.4M+20K
+20K
1.3M+17.5K
+17.5K
1
decatlon
42K+1K
+1K
35.8K+1.5K
+1.5K
1
dechatlon
32K+1K
+1K
27.7K+1.3K
+1.3K
1
decathlon online
22K
19.7K+2K
+2K
1
sup decathlon
15K+4K
+4K
15.4K+7K
+7K
1
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Top competing websites of decathlon.it

🇮🇹 Italy

cisalfasport.it, zalando.it and adidas.it rank in the top 10 organic search results for the same keywords that decathlon.it gets the most traffic from. Discover more competitors of decathlon.it.

Website
Traffic
Pages
cisalfasport.it
489.6K+12.5K
+12.5K
343
zalando.it
4.2M-387K
-387K
2.8K
adidas.it
1.6M+21.8K
+21.8K
470
amazon.it
44.2M-4.4M
-4.4M
27K
nencinisport.it
113.5K+28.5K
+28.5K
259
See more competitors & alternatives →

Similarly ranked websites to decathlon.it

Website
Traffic
Rank
wikipedia.org
4.3B-336.7M
-336.7M
1
youtube.com
2.3B+83M
+83M
2
facebook.com
1.5B-7.5M
-7.5M
3 ↑1
instagram.com
1.5B-122.6M
-122.6M
4 ↓1
chatgpt.com
1.3B+390.2M
+390.2M
5 ↑2
See all top-ranked websites →

Backlink Profile of decathlon.it

March 2026

As of March 2026, decathlon.it's Domain Rating is 71. decathlon.it is linked by 4.2K websites, indicating a decrease of 192 referring sites from the previous month.

Domain Rating
71 -1
Linking websites
4.2K -192
Backlinks
Linking websites

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