aviva.co.uk

Aviva UK - Insurance, Investments and Retirement Solutions
Aviva.co.uk serves as the online platform for Aviva, a prominent insurance and financial services company in the UK. The website offers a comprehensive overview of the various insurance products available, including car, home, life, and travel insurance. Additionally, it provides insights into investment options and pensions, reflecting Aviva's role in the financial planning sector. Users can access tools and resources for managing their policies, obtaining quotes, and finding tailored solutions to meet their financial needs. The site also features informative content aimed at educating visitors about insurance and financial management.
Rank by traffic
>1000
Worldwide
Monitor aviva.co.uk:

Search Traffic for aviva.co.uk

October 2026

In October 2026, aviva.co.uk saw a decrease in search traffic, reaching 1.2M visits, which is a decrease of 804.4K visits compared to the previous month. The traffic value decreased to $3.7M, a decline of $3.9M.

Traffic
1.2M -804.4K
Traffic value
$3.7M −$3.9M
Keywords
115.4K
Search Traffic
Search Traffic Value

Traffic by location for aviva.co.uk

For aviva.co.uk, the United Kingdom dominates traffic with 1.1M visits, a decrease of 763.4K from the previous month, making up 91.8% of the total search traffic.

Loading world map...
Location
Traffic
Share
🇬🇧 United Kingdom
1.1M -763.4K
-763.4K
91.8%
🇺🇸 United States
10.7K -2.8K
-2.8K
0.8%
🇮🇪 Ireland
7.8K +4.8K
+4.8K
0.6%
🇪🇸 Spain
6.8K -4.1K
-4.1K
0.5%
🇩🇪 Germany
5.6K -3K
-3K
0.4%
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Top keywords for aviva.co.uk

🇬🇧 United Kingdom

aviva.co.uk ranks #1 for "aviva" in United Kingdom and receives 271K monthly visits from this keyword alone, an increase of 214 from the previous month.

Keyword
Volume
Traffic
Position
aviva
285K
271K+214
+214
1
aviva login
91K
97.5K+659
+659
1
car insurance
676K+16K
+16K
49.6K-11K
-11K
6↓1
↓1
travel insurance
649K+19K
+19K
48K-10.3K
-10.3K
6↓1
↓1
my aviva
43K+1K
+1K
45.4K+1.3K
+1.3K
1
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Top competing websites of aviva.co.uk

🇬🇧 United Kingdom

legalandgeneral.com, lv.com and gocompare.com rank in the top 10 organic search results for the same keywords that aviva.co.uk gets the most traffic from. Discover more competitors of aviva.co.uk.

Website
Traffic
Pages
Watch
legalandgeneral.com
627K-25.3K
-25.3K
1.4K
lv.com
421.2K-12.3K
-12.3K
959
gocompare.com
1.4M-287K
-287K
1.5K
comparethemarket.com
2.9M+41.6K
+41.6K
1.2K
admiral.com
1.5M+19.1K
+19.1K
582
See more competitors & alternatives →

Similarly ranked websites to aviva.co.uk

Website
Traffic
Rank
youtube.com
3.5B+1.7B
+1.7B
1 ↑2
wikipedia.org
2.6B-1.1B
-1.1B
2 ↓1
google.com
2.4B-1.1B
-1.1B
3 ↓1
facebook.com
2.2B+880.1M
+880.1M
4 ↑1
instagram.com
1.8B+383M
+383M
5 ↓1
See all top-ranked websites →

Backlink Profile of aviva.co.uk

October 2026

As of October 2026, aviva.co.uk's Domain Rating is 79. aviva.co.uk is linked by 7.7K websites, indicating a decrease of 155 referring sites from the previous month.

Domain Rating
79
Linking websites
7.7K -155
Backlinks
Linking websites

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