aarp.org

AARP: Ideas, Insight, and Community for the 50+
AARP.org is a comprehensive resource for individuals aged 50 and older, offering a wealth of information and services designed to enhance their quality of life. The site features articles on health, finance, and retirement planning, providing practical advice and tools to help navigate the challenges of aging. Engaging community forums and advocacy initiatives empower members to join the conversation on important issues that affect seniors. With a focus on promoting independence, well-being, and purpose, AARP.org serves as an essential hub for connection and support among older adults. Whether seeking guidance on Medicare, exploring travel opportunities, or learning about the latest trends in caregiving, visitors will find invaluable resources tailored to their unique needs and interests.

Search Traffic for aarp.org

In June 2026, aarp.org saw a decrease in search traffic, reaching 6.6M visits, which is a decrease of 693.5K visits compared to the previous month. The traffic value decreased to $4.2M, a decline of $1.2M.

Traffic
6.6M -693.5K
Traffic value
$4.2M โˆ’$1.2M
Keywords
2.1M
Search Traffic
Search Traffic Value

Traffic by location for aarp.org

For aarp.org, the United States dominates traffic with 5.2M visits, a decrease of 611.7K from the previous month, making up 78.3% of the total search traffic.

Loading world map...
Location
Traffic
Share
๐Ÿ‡บ๐Ÿ‡ธ United States
5.2M -611.7K
-611.7K
78.3%
๐Ÿ‡ฒ๐Ÿ‡ฝ Mexico
186K -6.4K
-6.4K
2.8%
๐Ÿ‡จ๐Ÿ‡ฆ Canada
152.2K -19.1K
-19.1K
2.3%
๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
115.6K -22.3K
-22.3K
1.7%
๐Ÿ‡ฎ๐Ÿ‡ณ India
90.5K -25K
-25K
1.3%
Sign up for Ahrefs to see data for all locations

Top keywords for aarp.org

๐Ÿ‡บ๐Ÿ‡ธ United States

aarp.org ranks #1 for "aarp games" in United States and receives 711.8K monthly visits from this keyword alone, a decrease of 15.9K from the previous month.

Keyword
Volume
Traffic
Position
aarp games
708K-5K
-5K
711.8K-15.9K
-15.9K
1
aarp
608K+25K
+25K
509.2K+20.9K
+20.9K
1
aarp free games
80K-1K
-1K
88.5K-1K
-1K
1
aarp membership
87K+21K
+21K
76K+53.2K
+53.2K
1
outspell
64K
60K+97
+97
1
Sign up for Ahrefs to see data for all keywords

Top competing websites of aarp.org

๐Ÿ‡บ๐Ÿ‡ธ United States

ssa.gov, arkadium.com and solitaired.com rank in the top 10 organic search results for the same keywords that aarp.org gets the most traffic from. Discover more competitors of aarp.org.

Website
Traffic
Pages
8.7M+55.9K
+55.9K
7K
1.4M+205.5K
+205.5K
452
8.6M-2.3M
-2.3M
224
66.2M+1.6M
+1.6M
5.8K
4.6M-407.5K
-407.5K
142

Similarly ranked websites to aarp.org

Website
Traffic
Rank
4.6B+360.7M
+360.7M
1
2.7B+43M
+43M
2
1.8B+68.6M
+68.6M
3
1.8B+117.6M
+117.6M
4
1.5B+253M
+253M
5 โ†‘1

Backlink Profile of aarp.org

As of June 2026, aarp.org's Domain Rating is 91. aarp.org is linked by 102.8K websites, indicating a increase of 2.9K referring sites from the previous month.

Domain Rating
91
Linking websites
102.8K +2.9K
Backlinks
Linking websites

Unlock more data with Ahrefs

Get an in-depth look at the organic search traffic and backlink profile of any website or URL.